Design

The first strategic decision for any startup isn't pricing or positioning. It's whether you're chasing rabbits (thousands of small customers) or hunting whales (few large enterprises). Most founders get this wrong because they copy what worked for someone else. But it's your product's inherent characteristics that determine the right path, not your peers’. Here's how to decide what path is best for your company: 1. Start with how value gets created If users can experience meaningful value alone in under 10 minutes, you're built for rabbits. Think Figma, Notion, or Gamma - single-player mode works before anyone else joins. But if value only emerges after integration across an organization, you need whales. Workday and Palantir require company-wide commitment to deliver any ROI. 2. Let physics drive your tactics Choose rabbits and you need transparent pricing, growth engineers, and universal messaging. Your north stars are activation rate (percentage who reach their first success) and K-factor (how many new users each user brings). Choose whales and you need enterprise sales, custom pricing, and ROI calculators. Your north stars are pipeline coverage and contract values. The tactics aren't interchangeable. 3. Know when to expand According to a16z research, successful rabbit companies typically add enterprise sales around $20-30M ARR. That's when organic pull from multiple Fortune 500 domains justifies the investment. Whale companies rarely add successful self-serve unless they discover a true single-player use case. Timing matters more than most realize. 4. Understand the hidden risks Rabbits can destroy unit economics if support scales linearly with users. We've seen companies lose money on every customer while growing rapidly. From a user growth perspective, they're succeeding - but each milestone only tightens the noose. Whales create concentration risk - when one customer is 30% of revenue, they effectively own your roadmap. Both paths have failure modes many founders don't see coming. 5. Commit fully or fail Companies that try to serve both segments from day one almost always fail. You can't optimize for velocity and enterprise procurement simultaneously. Pick your path based on your product's nature, then build everything - team, metrics, culture - around that choice. The irony is that total commitment to one path is what eventually lets you transcend it. Slack went all-in on rabbits first, then eventually served everyone. Atlassian built through self-service before adding sales. Figma reached $34B through rabbits. Salesforce built an empire on whales. The path mattered immensely for each of them. Startups fail far more often from trying to serve everyone than from picking the wrong path.

Invisible UX is coming 🔥 And it’s going to change how we design products, forever. For decades, UX design has been about guiding users through an experience. We’ve done that with visible interfaces: Menus. Buttons. Cards. Sliders. We’ve obsessed over layouts, states, and transitions. But with AI, a new kind of interface is emerging: One that’s invisible. One that’s driven by intent, not interaction. Think about it: You used to: → Open Spotify → Scroll through genres → Click into “Focus” → Pick a playlist Now you just say: “Play deep focus music.” No menus. No tapping. No UI. Just intent → output. You used to: → Search on Airbnb → Pick dates, guests, filters → Scroll through 50+ listings Now we’re entering a world where you guide with words: “Find me a cabin near Oslo with a sauna, available next weekend.” So the best UX becomes barely visible. Why does this matter? Because traditional UX gives users options. AI-native UX gives users outcomes. Old UX: “Here are 12 ways to get what you want.” New UX: “Just tell me what you want & we’ll handle the rest.” And this goes way beyond voice or chat. It’s about reducing friction. Designing systems that understand intent. Respond instantly. And get out of the way. The UI isn’t disappearing. It’s mainly dissolving into the background. So what should designers do? Rethink your role. Going forward you’ll not just lay out screens. You’ll design interactions without interfaces. That means: → Understanding how people express goals → Guiding model behavior through prompt architecture → Creating invisible guardrails for trust, speed, and clarity You are basically designing for understanding. The future of UX won’t be seen. It will be felt. Welcome to the age of invisible UX. Ready for it?

When Style Disrupts Safety: A Lesson in Product Design Today, while driving behind the sleek Mahindra BE.6E, a futuristic and stylish EV, I experienced something unexpected. The car in front of me braked suddenly. I had maintained a safe distance, so I stopped comfortably. But something felt off. Why did the braking catch me off guard? Then I realized: The brake lights were too subtle. The taillights are designed as a thin rectangular LED strip, stunning to look at, no doubt. But the brake lights occupy only a tiny section on the top edge of that strip. Visually stylish, but functionally weak. In real traffic conditions, where immediacy and clarity are critical, this design doesn’t help other drivers react intuitively. This reminded me of a fundamental product design principle: Aesthetics must never come at the cost of usability. A good product delights not just by how it looks but by how well it works. Whether we’re designing: • A mobile app • A banking interface • Or a car’s tail lights …it’s our job as product managers and designers to make sure the experience is not just elegant, but intuitive, accessible, and safe. Lesson for us in Product Management: Design for the user’s reality, not just the brand’s imagination. Functionality and clarity should never be hidden behind a glossy UI, whether it’s a screen… or an LED strip on a car. #ProductManagement #UXDesign #Usability #AutomotiveDesign #DesignThinking #BuildWithEmpathy

Vintage Illustration, luxury driving nostalgia. +73% of Gen Z consumers say they find comfort in content and design that reminds them of the past. Is trending hard, especially among lifestyle and fashion brands trying to win over Gen Z. But this isn’t just a vibe shift, it’s a strategic move backed by cultural data, behavioral insights, and evolving consumer expectations. Fashion and lifestyle brands are leveraging these illustration trends across packaging, social media, and product design. This appetite for nostalgia isn’t about looking backward, it’s about finding emotional grounding in an overwhelming digital world. +120% YoY increase in searches for terms like “vintage cartoon art” and “retro aesthetic outfit.” +58% of Gen Z shoppers prefer brands with a “strong aesthetic identity rooted in storytelling and nostalgia.” >>Nostalgia-Driven design is here to stay<< Reports predicts that “neo-nostalgia” will define aesthetic strategies through 2026, particularly as Gen Alpha begins to enter the consumer space and Gen Z’s influence continues to peak. Meanwhile, AI and generative design tools are making vintage-style illustration easier to scale, enabling brands to customize retro visuals for seasonal campaigns or limited drops, all while keeping production costs low. +Digital Burnout: In a screen-saturated age, tactile, analog-style graphics stand out. +Sustainability: Vintage aesthetics pair naturally with thrifting, upcycling culture. +Anti-Overdesign: After hyper-polished brand visuals, there's a desire for hand-drawn, imperfect, real art. >>Illustration styles to review<< +Rococo Fashion Plates +Toile de Jouy Designs +Chinoiserie +Scientific & Botanical Illustration +Neoclassical Engravings In Conclusion: Vintage illustration isn’t just a throwback, it’s a forward-looking strategy for brands that want to connect with Gen Z’s complex mix of irony, emotion, and aesthetic intelligence. It signals soul in a world of sameness, and smart brands are taking note. Find my curated search of luxury Illustrations, and get inspired for success. featured Brands: Bulgary Chanel Dolce & Gabbana Dior Dyptique Gucci Hermes Kohan Loewe Versace #beautybussines #beautyprofessionals #luxurybussines #luxuryprofessionals

I have spent hundreds of hours analyzing design systems. One of the things that confused me for many years is how to structure color scales and tokens. I have experimented with multiple structures at different sizes of design systems, and at a high-level recommend the following approach: 1. Primitive Colors Your design system foundations should always start with a full color scale that is based on your brand identity. We call these colors Primitives, and your variable/token collection should look like this: - purple-600 - purple-500 - purple-400 - And so on.. To create a Primitives palette you will want to start from your main brand colors and use a tool like UIColors, Supapalette, Colorbox to expand to the full scale. (links in comments) This is a great foundation to have, as it gives you a set of shades that can be used in different ways, and ensures all of them have consistent hues, saturation and brightness. However, Primitive colors are simply not effective when used directly in your designs: - They create ambiguity - Their names have no contextual meaning - They are often misused due to similarity If you have had the “why are there 20 different shades of gray?” conversation with an engineer, you know what I mean. So let’s see how we can improve that. 2. Semantic Colors This is my default recommendation to all product design teams that don’t have a highly complex design system. What you will want to do here is create a new variable collection named Semantic, which is what’s visible in your design files, and comprises of: - Brand / Action - Text - Link - Border - Icon - Surface / Background - Bias - Data / Charts Each color should point to a primitive value, e.g. - text-primary → gray-800 - text-secondary → gray-600 - text-tertiary → gray-400 This takes a bit of setting up, but creates immense long-term value. A great example of a simple, theme-level Semantic structure is Shopify’s Polaris (link in comments) 3. Component-level Semantic Lastly, if you are working on a design system with a lot of complexity and, ideally, a dedicated design systems team, you might want to add another level of hierarchy and specify colors at a component-level. In this structure, you would want to create color tokens based on how they are used in each component. - input-text-filled → text-primary - input-text-placeholder → text-secondary - input-text-disabled → text-tertiary This eliminates all guesswork, but also increases the complexity exponentially. It does serve a purpose though. As design systems scale, you may find that: - A theme-level semantic structure is too restrictive - There is still some guesswork - Decisions need to be documented. An example of this is Uber’s Base and Adobe’s Spectrum design system, linked in the comments. I’m curious to know, what structure are you using for your design system and what has worked well for you? — If you found this useful, consider reposting ♻️ #uidesign #designsystems #productdesign

Let’s talk about hidden disabilities—ADHD, dyslexia, anxiety, and others that don’t meet the eye. Too often, these students are left to struggle because their needs aren’t immediately visible. But here’s the thing: when we ignore those needs, it’s no different from denying someone in a wheelchair access to a ramp. Think about it. Would you expect someone to climb stairs without the tools they need? Of course not. Yet we often expect students with hidden disabilities to navigate education without the accommodations that would level the playing field. It’s not fair, and it’s not right. Accommodations like extra time, clear instructions, or a quiet space aren’t “special treatment.” They’re the difference between drowning and swimming. They’re the tools these students need to show us their potential, not their struggles. I’ve seen the power of a single adjustment. They’re what happens when we meet students where they are. What if we reimagined education as a place where every student feels valued and equipped to succeed? What if we stopped seeing accommodations as “extras” and started recognizing them as essential? Here’s a question for you: Have you seen examples of simple accommodations making a big impact? Or do you think schools are doing enough to support students with hidden disabilities? Let’s share, reflect, and push for better together. Image Courtesy: No Nonsense Neurodivergent #Disability #Accessibility #SDGs #Equity #HumanRights #WeAreBillionStrong ID: Allowing a student with a hidden disability (ADHD, Anxiety, Dyslexia) to struggle academically or socially when all that is needed for success are appropriate accommodations and explicit instruction, is no different than failing to provide a ramp for a person in a wheelchair.

💎 Accessibility For Designers Checklist (PDF: https://lnkd.in/e9Z2G2kF), a practical set of cards on WCAG accessibility guidelines, from accessible color, typography, animations, media, layout and development — to kick-off accessibility conversations early on. Kindly put together by Geri Reid. WCAG for Designers Checklist, by Geri Reid Article: https://lnkd.in/ef8-Yy9E PDF: https://lnkd.in/e9Z2G2kF WCAG 2.2 Guidelines: https://lnkd.in/eYmzrNh7 Accessibility isn’t about compliance. It’s not about ticking off checkboxes. And it’s not about plugging in accessibility overlays or AI engines either. It’s about *designing* with a wide range of people in mind — from the very start, independent of their skills and preferences. In my experience, the most impactful way to embed accessibility in your work is to bring a handful of people with different needs early into design process and usability testing. It’s making these test sessions accessible to the entire team, and showing real impact of design and code on real people using a real product. Teams usually don’t get time to work on features which don’t have a clear business case. But no manager really wants to be seen publicly ignoring their prospect customers. Visualize accessibility to everyone on the team and try to make an argument about potential reach and potential income. Don’t ask for big commitments: embed accessibility in your work by default. Account for accessibility needs in your estimates. Create accessibility tickets and flag accessibility issues. Don’t mistake smiling and nodding for support — establish timelines, roles, specifics, objectives. And most importantly: measure the impact of your work by repeatedly conducting accessibility testing with real people. Build a strong before/after case to show the change that the team has enabled and contributed to, and celebrate small and big accessibility wins. It might not sound like much, but it can start changing the culture faster than you think. Useful resources: Giving A Damn About Accessibility, by Sheri Byrne-Haber (disabled) https://lnkd.in/eCeFutuJ Accessibility For Designers: Where Do I Start?, by Stéphanie Walter https://lnkd.in/ecG5qASY Web Accessibility In Plain Language (Free Book), by Charlie Triplett https://lnkd.in/e2AMAwyt Building Accessibility Research Practices, by Maya Alvarado https://lnkd.in/eq_3zSPJ How To Build A Strong Case For Accessibility, ↳ https://lnkd.in/ehGivAdY, by 🦞 Todd Libby ↳ https://lnkd.in/eC4jehMX, by Yichan Wang #ux #accessibility

Peel and Reveal. From the vibrant hues of an apple to the intricate patterns on a mango, the skin of fruits tells a story of growth and ripening. Ever noticed the unique patterns and blemishes on a piece of fruit? From the speckled skin of a banana to the dimpled surface of an orange, nature's artwork is full of imperfections that add character and charm. Imagine if your packaging could capture that essence, mimicking the fruit's natural markings and aging process? That's exactly what designers are exploring with the innovative concept of packaging that mirrors fruit skins, complete with embossed brown spots. By mirroring these natural markings in packaging design, brands are celebrating the beauty of imperfection, challenging the notion of flawless aesthetics and embracing the authenticity of the natural world. And it's not just about aesthetics. In a society where a flawless appearance often reigns supreme, embracing the quirks and irregularities of fruit skin sends a powerful message—reminds us that beauty comes in all forms, including the unique patterns and variations found in the natural world. Secondly, it enhances the sensory experience. By incorporating texture into packaging design, brands can engage multiple senses, creating a more immersive and memorable interaction with their products. Moreover, it fosters a deeper connection to the source. When packaging mirrors the appearance of fresh produce, it reinforces the idea of authenticity and transparency. Consumers can visually connect the product to its origins, fostering trust and confidence in the brand's commitment to quality and sustainability. Consider Loukas Chondros' packaging for Bananostafido. Inspired by banana peels, it mimics their markings and aging process with embossed spots. Designed for easy opening, it even features a perforated area that mimics the act of peeling a banana. The inner surface of the box resembles the pale yellow of a banana peel, again a nod to the fruit. These small details, transform a simple act like opening a box into a delightful moment of discovery—it's packaging that invites you to engage with it, creating a connection between you and the product inside. From farm to table, the journey of the fruit is reflected in every detail of the packaging, creating a narrative that resonates with consumers. In stores inundated with mass-produced goods and cookie-cutter packaging, designs inspired by nature offer a breath of fresh air. They remind us of the beauty that surrounds us, celebrate the charm of imperfection, and invite us to slow down and appreciate the little things in life. So, the next time you grab that piece of fruit, take a moment to really look and feel its skin—and consider how that same sense of wonder can be captured in the packaging that surrounds it. Think this packaging is spot-on? #packagingdesign #design #productdesign #graphicdesign 📷Loukas Chondros

Demystifying the Software Testing 1️⃣ 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: 𝗧𝗵𝗲 𝗕𝗮𝘀𝗶𝗰𝘀: Unit Testing: Isolating individual code units to ensure they work as expected. Think of it as testing each brick before building a wall. Integration Testing: Verifying how different modules work together. Imagine testing how the bricks fit into the wall. System Testing: Putting it all together, ensuring the entire system functions as designed. Now, test the whole building for stability and functionality. Acceptance Testing: The final hurdle! Here, users or stakeholders confirm the software meets their needs. Think of it as the grand opening ceremony for your building. 2️⃣ 𝗡𝗼𝗻-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: 𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗕𝗮𝘀𝗶𝗰𝘀: ️ Performance Testing: Assessing speed, responsiveness, and scalability under different loads. Imagine testing how many people your building can safely accommodate. Security Testing: Identifying and mitigating vulnerabilities to protect against cyberattacks. Think of it as installing security systems and testing their effectiveness. Usability Testing: Evaluating how easy and intuitive the software is to use. Imagine testing how user-friendly your building is for navigation and accessibility. 3️⃣ 𝗢𝘁𝗵𝗲𝗿 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗔𝘃𝗲𝗻𝘂𝗲𝘀: 𝗧𝗵𝗲 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲𝗱 𝗖𝗿𝗲𝘄: Regression Testing: Ensuring new changes haven't broken existing functionality. Imagine checking your building for cracks after renovations. Smoke Testing: A quick sanity check to ensure basic functionality before further testing. Think of turning on the lights and checking for basic systems functionality before a deeper inspection. Exploratory Testing: Unstructured, creative testing to uncover unexpected issues. Imagine a detective searching for hidden clues in your building. Have I overlooked anything? Please share your thoughts—your insights are priceless to me.

Embracing a Spacious Lifestyle within Compact Spaces: The Evolution of Small Apartments and Modular Furniture. Would you live there? The modern living landscape is undergoing a remarkable transformation as small apartments and modular furniture redefine the way we inhabit our spaces. The concept of "living large in a small footprint" has become more than just a catchphrase; it has become a tangible reality reshaping our living experiences. Small apartments, once seen as a compromise, are now celebrated for their efficiency and practicality. As urban centers grow denser, these compact living spaces have evolved to maximize functionality without sacrificing comfort. The ingenious use of design elements, multifunctional furniture, and smart storage solutions enables residents to enjoy a comfortable and enriching lifestyle even within limited square footage. Enter modular furniture, a game-changer that perfectly complements the ethos of small-space living. Modular pieces are designed to adapt, transform, and serve multiple purposes, allowing residents to tailor their environments to their needs. From transforming sofas that become beds to dining tables that expand and contract, modular furniture empowers us to customize our surroundings while optimizing space utilization. This trend is profoundly impacting how we live. It encourages a shift towards intentional living, prompting us to carefully curate our possessions and prioritize what truly matters. The focus is on quality over quantity, leading to more thoughtful consumption patterns and sustainable living choices. Moreover, small apartments and modular furniture are fostering a sense of versatility. The boundaries between spaces are blurring as rooms multitask and evolve with our activities. A dining area can seamlessly transform into a workspace, and a living room can transition into a guest bedroom, all at the push of a button or the rearrangement of a few pieces. Innovations in design and technology are driving this evolution, making small apartments not just viable options but preferred choices for a diverse range of people, from young professionals seeking urban convenience to empty nesters downsizing their living arrangements. The convergence of small apartments and modular furniture is reshaping our understanding of space and how we utilize it. This transformation isn't just about making the most of less; it's about fostering a more deliberate, adaptable, and mindful way of living, where every square foot is an opportunity to express our personality and create a meaningful environment. #innovation via @ ori_living #technology