The conference for leaders building software in the AI era

SOFTWARE
IS BEING
REBUILT

The question isn't whether AI changes software. It already has. The question is whether you're building what comes next — or being replaced by it.

10
Years of community
2
Continents
1
Mission
SHIFT EUROPEBARCELONA13–14 OCTOBER 2026SHIFT USAAUSTIN2027AI NATIVEPLATFORM SHIFTWHAT COMES NEXTSHIFT EUROPEBARCELONA13–14 OCTOBER 2026SHIFT USAAUSTIN2027AI NATIVEPLATFORM SHIFTWHAT COMES NEXT

Ten years.
One reset.

We built the world's leading community for B2B SaaS founders. We watched B2B software grow from a cottage industry into a global force. We ran the events where companies like Intercom, Paddle, and Personio got their start.

"The per-seat model built the industry. AI is breaking that link. This is not a cyclical problem. It is a structural one."

$2 trillion in SaaS market cap has been erased in early 2026. The SaaSpocalypse isn't coming — it's here. Every incremental budget dollar is flowing to AI infrastructure. The seat-based model is under existential pressure. Companies that fail to transition risk becoming zombie SaaS — profitable but stagnant, with no growth path.

So we burned it down. Not the community — never the community. But the category. The "SaaS conference" framing. The positioning that puts us on the wrong side of where the world is going. We are reimagining what this event is, who it serves, and what it needs to say.

Shift AI is the conference for founders building software in the AI era. The transformers navigating the platform shift. The builders creating AI-native companies from scratch. The allocators deciding where the next decade of software budgets flows. This is where that conversation happens.

$2T
SaaS market cap
erased in Q1 2026
70%
Of incremental software
budget flowing to AI
6–12×
Efficiency advantage
of AI-native companies
40%
Of IT budgets reallocated
to agentic platforms

Two continents.

One conversation.

Three kinds
of leader.
One room.

01

The Transformer

You built a SaaS company. It's real, it's growing, and AI is now an existential question. You need the playbook for the platform shift — how to reprice, rebuild your GTM, and stay relevant when agents are replacing the seats you sell.

02

The Builder

You're building AI-native from scratch. You've seen Lovable reach $100M ARR with 50 people. You know the old rules don't apply. You want the community that helped build B2B SaaS to help build what comes next.

03

The Allocator

You're a VC, an operator-turned-investor, or an enterprise buyer with real budget. You need to be in the room where founders are making bets — not the room where they're presenting decks.

Built on 10 years of trust

The leaders who built B2B SaaS are now building what comes after it. Shift AI is their event.
SS

"We built a $10M ARR company on the per-seat model. Last year I realised that model was going to be the problem, not the solution. The conversations I had at SaaStock were the ones that helped me figure out what to do next. Shift AI is where I'm going to figure out whether I got it right."

Stefan Smulders.
Founder, Expandi.io
MO

"We're rebuilding our entire product around AI agents. The questions I have, nobody has written a playbook for yet. This is the room where we figure it out together."

Marcus O.
CEO, AI-native startup
NL

"There's a massive divide building between AI first founders and other founders who are moving too slow. After interviewing 3,800+ founders on my podcast, the winners and fast growers are building AI into everything they do. The best way to catch up on the latest strategy is to meet these fast growing founders at events created by Alex and his team at Shift AI. Don't miss Shift Europe!"

Nathan Latka.
Founder & CEO, Founderpath