SemarizeCallsSemarizeEmailsCalls

Turn data & transcripts from your existing tools into consistent structured data. Scores, flags, and metadata - ready for analytics and automation.

Start building

No meeting bots. No new rep tools or platforms. Simply plugs into your existing stack.

How it works

The Conversational Intelligence API

Semarize isn't another bot in your sales stack, it plugs into your tech instead - turn conversations into clean, reusable data you can use anywhere.

Calls

Emails

Chats

Conversation sources

Plug into the tools you already use - no migration, no rip-and-replace.

Connect using automations

Semarize

Processes conversations using your scoring logic to generate clean, structured data.

Secure, managed AI processing

{
"score": 87,
"intent": "expansion",
"signals": [...]
}

Structured intelligence

Clean, typed outputs ready for any downstream system - no parsing required.

BI, CRM, RevOps, automations

Calls

Emails

Chats

Conversation sources

Plug into the tools you already use - no migration, no rip-and-replace.

Connect using automations

Semarize

Processes conversations using your scoring logic to generate clean, structured data.

Secure, managed AI processing

{
"score": 87,
"intent": "expansion",
"signals": [...]
}

Structured intelligence

Clean, typed outputs ready for any downstream system - no parsing required.

BI, CRM, RevOps, automations

Learn more about how it works

Use data from:

Connect everything using your favourite automations

Bring call, email, and chat data into Semarize from your GTM & meeting platforms using the automation tools you already trust or build Semarize directly into your own pipelines.

+ many more

Learn more about the API

Output Examples

Turn conversations into
structured signals

Create a whole new deeper level of reporting & decision level data, turning unstructured conversations into structured reportable output that you can use anywhere.

Example questions

Hover a question to see the output.

Structured output

Pipeline risk: Which deals show customer hesitation after pricing?

"risk_score": {
  "value": 0.78,
  "confidence": 0.91,
  "reason": "Budget pushback with no next step"
},
"pricing_hesitation": {
  "value": true,
  "confidence": 0.94,
  "reason": "Prospect raised budget concerns"
},
...

"risk_score": {
  "value": 0.78,
  "confidence": 0.91,
  "reason": "Budget pushback with no next step"
},
"pricing_hesitation": {
  "value": true,
  "confidence": 0.94,
  "reason": "Prospect raised budget concerns"
},
...

Learn more about use cases

Outcome Examples

From structured signals to
real outcomes

Use new data points to monitor progress, drive initiatives, and automate actions - all without reading another transcript. Semarize turns consistent structured signals into real-world impact.

Sales Coaching

Attribute Initiative Impact

Your enablement team runs a training programme but can't prove it works. With Semarize, every rep's calls are scored against the same kit before and after training. Discovery, objection handling, and closing scores are tracked per rep over time. The result is a clear before-and-after view - which skills improved, by how much, and for whom. Enablement gets attribution. Leadership gets evidence. Coaching investment is justified with data, not anecdotes.

Kit

discovery_score = 68objection_handling = 71closing_score = 59skill_lift = +27

Learn more about Sales Coaching

BeforeAfter initiative

CRM Enrichment

Enrich Your CRM Automatically

Your reps finish a call and move on. The CRM stays empty. With Semarize, structured fields are extracted from every conversation automatically - budget, timeline, stakeholders, competitors, next steps. No manual data entry, no chasing reps. Pipeline data stays accurate because it comes from what was actually said, not what someone remembered to type.

Kit

budget_amount = 25000competitor = "Rival Co"next_step = "Demo"decision_maker = "VP Ops"

Learn more about CRM Enrichment

Opportunity

Acme Corp - Platform Subscription

6 fields enriched

Qualification

Discovery

Evaluation

Negotiation

Closed

Opportunity Owner

Sarah K.

Account Name

Acme Corp

Stage

Evaluation

Lead Source

Inbound

Amount

£25,000

Close Date

Q2 2026

Next Step

Technical demo

Competitor

Rival Co

Conversation Insights

Decision Maker

VP Ops

Pain Point

Manual QA processes

Champion

Head of RevOps

Use Case

Call scoring

Last enriched from discovery call · 2 hours ago

Revenue Intelligence

Spot Trends Before They Become Problems

Semarize evaluates every call against your actual business rules and knowledge base. Are reps completing MEDDICC criteria properly - not just asking questions? Is the pricing they're quoting aligned with the current rate card, or a deprecated version? Are required disclosures being covered? These aren't inferred from keywords - they're validated against your documents, version-aware, and org-specific. Roll up by segment or region and spot where your rules are being broken.

Kit

pricing_policy = 0.41updated_messaging = 0.54objection_method = 0.33disclosure_coverage = 0.82

Learn more about Revenue Intelligence

Signal Heatmapby segment

Last 30 days · 364 calls

Pricing policy

Updated messaging

Objection method

Disclosure coverage

Enterprise84

34%↓

88%

45%↓

96%

Mid-market112

12%

94%

78%

89%

SMB67

62%

81%

54%↓

APAC43

41%↓

73%

33%↓

91%

EMEA58

15%

91%

72%

88%

NA96

22%

85%

69%

93%

APAC: 3 critical signals below threshold

Outdated messaging detected and pricing policy violations increasing vs current KB version

Below target Watch On track

Build With Semarize

Power Vibe-Coded Apps

Build your own apps and dashboards filled with insights and reports bespoke to your business, all powered by Semarize generated data. Create pipeline inspection views, coaching consoles, or compliance monitors - whatever your team needs, all without the typical headaches. You can even build in Semarize using Claude. Your tools, your rules, your data.

Kit

meddic_gaps = 3champion_strength = 0.4next_step_valid = falsepricing_breach = true

Learn more about the API

Inspect

Pipeline

Reps

Rules

Settings

Pipeline InspectionPowered by Semarize

Missing decision evidence

18-4

Invalid next steps

27-6

Pricing policy breaches

9-2

Outdated messaging

5-3

Rep Compliance

RepOppsPricing policyUpdated msgObjection methodDisclosure coverage

Sarah K.128%92%81%95%

James M.931%68%44%72%

Priya R.745%51%29%58%

Alex L.145%94%88%97%

Dan T.622%73%61%84%

Nina R.838%59%35%63%

Rule Violations by Type

Missing evidence

Invalid next steps

Pricing breaches

Outdated messaging

EntMidSMB

Discovery Skill Score

12 deals marked commit have no validated decision criteria

7 deals reference deprecated Q1 pricing

Explore our playbook templates

Knowledge grounding

Intelligently grounded
with your documentation

Load your own docs and build dedicated knowledge bases so Semarize reasons with your business context, not generic assumptions.

Documentation sources

Product docs

Feature pages, release notes

Playbooks

Internal process guidance

Policies

Security, legal, compliance

Enablement

Training docs and FAQs

Industry context

Vertical terminology, benchmarks

Custom content

Any text relevant to evaluation

Upload once, then organise content into focused knowledge bases for each use case.

Build knowledge bases

Group documentation by domain so each base has a clear scope.

Control grounding

Keep interpretation anchored to approved product and policy language.

Improve trust

Make intelligence more consistent with how your team actually operates.

Create separate bases for each team, region, or product line.

Keep intelligence aligned to your current language and decisions.

Update documentation and refresh grounding without changing workflows.

Learn more about knowledge grounding

Building in Semarize

Bricks → Kits → Call

Building in Semarize is simple, no AI engineers needed. Simply create reusable bricks, bundle them into kits, then call the Semarize API to get structured signals back.

Step 1

Build reusable bricks

Each brick is a semantic check that returns a predictable output.

Boolean, score, category, or string_list fields
Works on calls, emails, and chats
Versionable and reusable across teams

Brick library

Reusable semantic checks

Next step agreed

Confirms a clear next action and owner.

boolean

Stakeholders identified

Detects roles and decision makers.

score 0-100

Pain is specific

Checks for measurable pain, not vague interest.

score 0-100

Timeline mentioned

Finds timing signals and urgency.

string_list

Pricing discussed

Detects pricing talk and captures context.

boolean + evidence

Objections raised

Identifies objection themes mentioned.

string_list

Step 2

Assemble kits from bricks

Kits are reusable sets of bricks for a workflow, stage, or team.

Mix and match bricks per motion
Standardise scoring across the org
Share kits across products and pipelines

Kits

Stacks of bricks per workflow

Inbound Qualification Kit

Turns first calls into routing signals.

kit

Pain is specific

score 0-100

Timeline mentioned

string_list

Next step agreed

boolean

Stakeholders identified

score 0-100

Discovery Quality Kit

Scores how well the rep ran discovery.

kit

Pain is specific

score 0-100

Stakeholders identified

score 0-100

Objections raised

string_list

Next step agreed

boolean

Step 3

Run a kit with one API call

Pass your input plus the kit code. Get structured output back.

Input: input + kit_code
Output: bricks with value, confidence + evidence

API call

input + kit_code

POST /v1/runs

{

"kit_code": "A1B2C3D4",

"input": { "...transcript..." }

}

Your input + a kit code.

Response

{

"run_id": "run_...",

"status": "succeeded",

"output": { "bricks": { ... } }

}

Predictable schema for downstream systems.

Step 4

Get the same schema every time

Built for automation, BI, and routing - with evidence attached.

run_id + status for tracking
output.bricks with value, reason, evidence
Confidence scores for traceability

Structured response

output.bricks + evidence

output.bricks

"next_step": {

"value": true,

"confidence": 0.93,

"reason": "Next action and owner agreed",

"evidence": ["...we'll send the proposal Friday..."]

}

What you can do next

Automation

If next step missing - create follow-up task.

Reporting

Trend discovery depth by segment and rep.

Action

Route high intent leads to the right owner.

Building in Semarize

Bricks → Kits → Call

Building in Semarize is simple, no AI engineers needed. Simply create reusable bricks, bundle them into kits, then call the Semarize API to get structured signals back.

Step 1

Build reusable bricks

Each brick is a semantic check that returns a predictable output.

Boolean, score, category, or string_list fields
Works on calls, emails, and chats
Versionable and reusable across teams

Brick library

Reusable semantic checks

Next step agreed

Confirms a clear next action and owner.

boolean

Stakeholders identified

Detects roles and decision makers.

score 0-100

Pain is specific

Checks for measurable pain, not vague interest.

score 0-100

Timeline mentioned

Finds timing signals and urgency.

string_list

Pricing discussed

Detects pricing talk and captures context.

boolean + evidence

Objections raised

Identifies objection themes mentioned.

string_list

Step 2

Assemble kits from bricks

Kits are reusable sets of bricks for a workflow, stage, or team.

Mix and match bricks per motion
Standardise scoring across the org
Share kits across products and pipelines

Kits

Stacks of bricks per workflow

Inbound Qualification Kit

Turns first calls into routing signals.

kit

Pain is specific

score 0-100

Timeline mentioned

string_list

Next step agreed

boolean

Stakeholders identified

score 0-100

Discovery Quality Kit

Scores how well the rep ran discovery.

kit

Pain is specific

score 0-100

Stakeholders identified

score 0-100

Objections raised

string_list

Next step agreed

boolean

Step 3

Run a kit with one API call

Pass your input plus the kit code. Get structured output back.

Input: input + kit_code
Output: bricks with value, confidence + evidence

API call

input + kit_code

POST /v1/runs

{

"kit_code": "A1B2C3D4",

"input": { "...transcript..." }

}

Your input + a kit code.

Response

{

"run_id": "run_...",

"status": "succeeded",

"output": { "bricks": { ... } }

}

Predictable schema for downstream systems.

Step 4

Get the same schema every time

Built for automation, BI, and routing - with evidence attached.

run_id + status for tracking
output.bricks with value, reason, evidence
Confidence scores for traceability

Structured response

output.bricks + evidence

output.bricks

"next_step": {

"value": true,

"confidence": 0.93,

"reason": "Next action and owner agreed",

"evidence": ["...we'll send the proposal Friday..."]

}

What you can do next

Automation

If next step missing - create follow-up task.

Reporting

Trend discovery depth by segment and rep.

Action

Route high intent leads to the right owner.

Learn more about building in Semarize

Pricing

Simple pricing
that scales with usage

Credits power runs and bricks. Choose a plan and add more when you need it.

Builder

PAYG

£0/mo

Start building. Pay only for usage.

50 free starter credits

5 active kits
Sandbox access
API access

Get started

Team

Plus

£70/mo

For small teams rolling out consistently.

25 active kits
5 knowledge bases
Workspace roles & permissions
Email support
Sandbox access
API access

Get started

Best value

Platform

Pro

£200/mo

For larger teams and heavier usage.

Unlimited kits*
20 knowledge bases
Workspace roles & permissions
Priority support
Sandbox access
API access

Get started

Enterprise

Custom

Security, scale, and ultimate control.

Custom credit allocation

Unlimited kits*
Unlimited knowledge bases*
SSO + advanced access control
Dedicated SLA
Dedicated success manager
Custom retention

Talk to sales

Additional credits

Add top up credits to any plan.

500credits

£15

5005,000

* Subject to fair use policy

Prices shown exclude VAT/sales tax.

Stop storing transcripts.
Start extracting semantics.

Add the programmable semantic layer to your stack today.

Start for free

SemarizeCallsSemarizeEmailsCalls

The Conversational Intelligence API

Conversation sources

Semarize

Structured intelligence

Conversation sources

Semarize

Structured intelligence

Connect everything using your favourite automations

Turn conversations into structured signals

From structured signals to real outcomes

Attribute Initiative Impact

Enrich Your CRM Automatically

Spot Trends Before They Become Problems

Power Vibe-Coded Apps

Intelligently groundedwith your documentation

Bricks → Kits → Call

Bricks → Kits → Call

Simple pricingthat scales with usage

Builder

Team

Platform

Enterprise

Additional credits

Stop storing transcripts.Start extracting semantics.

Turn conversations into
structured signals

From structured signals to
real outcomes

Intelligently grounded
with your documentation

Simple pricing
that scales with usage

Stop storing transcripts.
Start extracting semantics.