I’m Cyrus Shepard, a data-driven SaaS SEO consultant who grows qualified website traffic with evidence-backed testing and clear, actionable strategies.
Search Engine Optimization (SEO) is an amazing form of marketing. Instead of pushy sales tactics to get your message across, the power of search enables you to deliver what people are looking for at exactly the time they look for it. When done right, it’s marketing that actually helps others.
That’s why I created Zyppy.
I’ve been fortunate to know, learn from, and collaborate with some of the best SEOs in the world. I’ve also had the privilege to work with top companies to solve SEO challenges, both large and small.
Working as a professional SEO consultant, I’ve helped dozens of startups and Fortune 500 companies craft online optimization strategies to increase qualified audience share across inbound channels.
Companies I’ve Worked With
From E-commerce giants, SaaS, manufacturers, affiliates, and even local businesses, I’ve been fortunate to partner with dozens of great companies to improve organic search traffic.
Speaking Engagements
Each year I speak at select marketing conferences around the globe. This allows me to stay connected with the community, learn the latest trends, and directly learn from some of the top marketers in the world.
To learn more or if you are interrested in booking me as a speaker, check our my speaker page.
Get In Touch
Use the contact form below, or connect with the following social profiles.
- Bluesky
- Find me on X (formerly Twitter)
- Mastodon
Latest SEO Posts by Cyrus Shepard
- What Is Neil Hiding? Bankrupt FTX Sues Neil Patel to Recover Millions in Payments
- How AI Overviews Shift Traffic From Publishers to Google
- Announcing Zyppy List: A Next-Level Directory For Marketing Pros
- Google’s Index Size Revealed: 400 Billion Docs (& Changing)
- What Happens When You Disavow Every Link To Your Site?
- I Disavowed Every Link To My Website. Here’s What Happened
- How Sites With Less SEO Win Google + 4 More SEO Tips
- How Recent Google Updates Punish Good SEO: 50-Site Case Study
- Link Building With HARO Alternatives + How to Implement-Ranch Style SEO
- Ranking Higher by Satisfying Intent Quicker + 5 More SEO Tips
- Is Google Killing Listicles & How to Add IndexNow to Your Website
- A New Google Quality Rating Scorecard + Top 2024 SEO Tips
- Introducing the Google Page Quality Rating Scorecard
- On-Page Features That Correlate With Big Google Updates + New Data on Keyword Cannibalization
- Winning & Losing Big Google Updates: 50-Site Case Study
- I Secretly Worked As A Google Search Quality Rater (You Can Too)
- How Google’s Selective Link Priority Impacts SEO (2023 Study)
- 23 Million Internal Links – SEO Case Study
- The Best Title Tag Length for Google SEO (Latest Data)
- 10 Ways To Stop Google Rewriting Your Title Tags
- Google Rewrites 61% of Page Title Tags [SEO Study]
- Googlespeak™ – How Google Limits Thought About Antitrust
- Category Page SEO: 10 Google-Boosting Tactics
- 15 Tips for Site Architecture SEO [Master Guide]
- Disavow: Sad Google Search Traffic Disavowing 35,000 Links
- #1 Rule for SEO Success: Build Spaceships
