Zendesk vs Salesforce: Which Fits Your Organization best?
Kompletní průvodce Zendesk integracemi s předními CSP a SaaS platformami
- Zendesk integrace s Google Workspace

- Zendesk integrace s Asana

- Zendesk integrace s HubSpot

- Zendesk integrace s JumpCloud

- Zendesk integrace s Cloudflare (SAML SSO)
- Zendesk integrace s Okta (SAML SSO)
- Zendesk integrace s Microsoft

- Závěr
- Proč se spojit s Cloudfresh pro nejlepší Zendesk integrace


As a top-tier partner of numerous major cloud vendors, we work with teams that rely on a mix of platforms to manage sales, support, and internal operations.
Because of this, we decided to take a close look at how Zendesk connects with each of these systems, from Google Workspace and Microsoft 365 to Asana, HubSpot, and leading IdPs (identity providers) like JumpCloud, Okta, and Cloudflare.
Each Zendesk integration solves a different challenge. Some help teams manage emails, calendars, files, and contacts. Others strengthen authentication or bring tickets directly into the tools employees already use day to day. As part of our Zendesk professional services, we’ve faced each and every one of them.
In this guide, we walk through what each connection does, how it fits into real workflows, and the exact steps needed to set it up.

Zendesk Integration with Google Workspace

The platform uses Google API Services to connect with Google’s productivity and storage tools, such as Google Workspace.
| Integration | Primary Functionality | Key Details |
| Google Drive (Sell) | This integration creates dedicated folders for deals and lets you attach files that appear on the deal details card. | All folders and files live in your Google Drive account. Each deal needs its own unique folder. |
| Google Tasks (Sell) | Tasks created in Sell that are tied to a contact or deal sync to a new Google Calendar called Base Tasks. | Tasks without a contact or deal do not sync. Tasks created directly in Google do not sync back to Sell. If you delete a synced task in Google, it disappears from Sell. If you delete it in Sell, it stays in Google. |
| Google Calendar (Sell) | Appointments sync both ways. | Updates made in either calendar appear automatically. Deleting an appointment in one removes it from both. Sell can edit events only on your default Google calendar. Secondary calendars appear in Sell as read-only. |
| Google Contacts (Sell) | Sell syncs person contacts with Google and creates a Google contact group called Base CRM. | Company contacts do not sync. Sync runs every 15 minutes, and Sell can sync up to 25,000 contacts to Google Contacts. Updates from Sell do not sync to Google. Updates only flow into Sell if the contact started in Google. |
| Gmail Connector (Support) | This connector imports emails from one or more Gmail inboxes and turns new, unread messages into tickets. | Support checks the inbox every minute. If you enable Send email via Gmail, Support uses Google’s mail servers for ticket notifications. When sending through Gmail, attachments are not supported and instead use internal mail servers. |
How to Integrate Zendesk Sell with Google Drive
- Install the Google Drive for Sell app from the Marketplace.
- If you are not automatically redirected to Sell, open the Sell sidebar, click the Settings icon, and under Integrations, select Apps.
- In My Apps, find Google Drive for Sell, then click Update.
- Sign in to your Google account. If you don’t have one, you’ll be prompted to create it.
- Allow Sell to access your account.
How to Integrate Zendesk Sell with Google Tasks
- In the Sell sidebar, click the Settings icon and select Integrations → Integrations.
- Find the Google integration and click Enable.
- Click Integrate Sell with Google to connect your Google account.
- Choose the Google account you want to use, then click Allow.
- Select Sync my Sell tasks with Google, then click Apply.
How to Integrate Zendesk Sell with Google Calendar
- On the Sell sidebar, click the Settings icon and go to Integrations → Calendars.
- Click + Add Google Calendar.
- Select the Google account you plan on connecting, then click Allow.
- Enter your calendar settings, including a display name and the calendars you want visible in Sell. The Google account you select becomes your default calendar.
- Click Complete Account Setup.
How to Integrate Zendesk Sell with Google Contacts
- In the Sell sidebar, click the Settings icon and select Integrations → Integrations.
- Find the Google integration and click Enable.
- Click Integrate Sell with Google.
- Choose the Google account you want to use, then click Allow.
- Select Sync my Sell contacts with Google, then click Apply. You can sync all contacts or choose specific groups.
How to Integrate Zendesk Support with Gmail
- In the Admin Center, open Channels → Talk and email → Email.
- In Support addresses, click Add address → Connect external address.
- Select Gmail connector.
- To import the most recent emails, turn on Create tickets from last 300 emails. If you leave it off, only unread emails from the last hour are imported.
- Click Continue with Google.
- Sign in to the Gmail account you want to connect.
- Grant permission to read, compose, and send email.
- Click Finish.
The Gmail address is now added as a support address, and imported messages receive a corresponding label in Gmail.
Manage Gmail Connections
You can disconnect a Gmail account or fix a connection whenever needed.
To disconnect a Gmail account:
- Go to Channels → Talk and email → Email.
- Find the Gmail address listed as connected.
- Hover over it and click Disconnect.
- Confirm by selecting Delete address.
To reconnect a Gmail account:
- If the address still appears with a warning, click Connected to Google Mail.
- Select Reconnect.
Note: Ensure you disconnect the account first before attempting to reconnect so that you avoid creating duplicate tickets.
Zendesk Integration with Asana

This integration links customer support work with project management in Asana so teams can stay aligned across tasks.
- Requirements: a paid Asana subscription and a Support account.
- Task Management: You can create new Asana tasks or link existing ones directly from a ticket.
- Data Visibility: When creating a task, attachments from the ticket can be included automatically. You can see the task owner and status.
- Feedback Loop: In Asana, each linked task shows the ticket’s title, number, and assignee. Asana rules can post internal comments back when actions occur, such as task completion.
How to Set up an Asana x Zendesk Integration
Installation requires actions on both platforms.
Step 1: Add the app in Asana
- Log into Asana and open the project you want to connect.
- Click Customize in the upper-right corner.
- Scroll to Apps, click + Add app, and choose Zendesk.
- Follow the prompts to sign in.
Step 2: Add the app in Zendesk
- Open the browser version.
- Go to the Zendesk Marketplace, search for the Asana app, and install it.
- Sign in to Asana.
Zendesk Integration with HubSpot

This integration brings support activity into the HubSpot CRM timeline so teams can see ticket history while working with contacts.
- Available for all HubSpot subscriptions.
- Data flows one way: to HubSpot.
- Three types of ticket events appear in the HubSpot contact timeline:
New ticket created,Ticket solved, andTicket solved with CSAT. - HubSpot shows the ticket title, status, conversation, backlink, CSAT rating, the responding group and assignee, and any related tags.
Limitations:
- Ticket information displayed in HubSpot cannot be customized.
- Ticket events do not appear on Company or Deal records.
- Only the user’s email address syncs; first and last names do not.
How to Set up a HubSpot x Zendesk Integration
- Go to https://hubspot.zendesk-integrations.com/zendesk.
- Enter your Zendesk subdomain.
- Authorize the Zendesk app.
- Grant access to the HubSpot app.
- Approve data permissions.
- In HubSpot, open a contact and select Activities.
- Click Filter activity and enable Integrations → Zendesk.
There will be three triggers (Ticket Created, Ticket Solved, and Ticket CSAT Rating Submitted mentioned above) and one webhook created automatically to send these events to HubSpot.
Zendesk Integration with JumpCloud

JumpCloud offers both Single Sign-On (SSO) and SaaS application management for Zendesk. These features give your team centralized access control and better visibility into how Zendesk is used.
JumpCloud SAML Single Sign-On (SSO)
The JumpCloud SAML SSO connector lets users sign in to Zendesk using their JumpCloud credentials. This requires a Zendesk Plus or Enterprise plan and a JumpCloud SSO Package or higher.
- Go to JumpCloud Admin Portal and generate the JumpCloud IDP URL in Access → SSO Applications → + Add New Application.
- After hitting the Save Application button, go to the list of all Configured Applications and click anywhere in the row so that the config window reopens. Once there, press Actions → Download Certificate.
- Log into Zendesk Admin Center.
- Go to Account → Security → Single sign-on.
- Click Create SSO configuration, then choose SAML.
- Enter a name for the configuration.
- Paste the JumpCloud IDP URL from step 1 into the SAML SSO URL field.
- Add the SHA-256 fingerprint from the certificate downloaded in step 2.
- Click Save.
- Assign the configuration to end users and/or staff under Team member authentication or End user authentication.
JumpCloud SaaS Management Connector
The SaaS Management Connector gives administrators a clear view of SaaS usage, including unapproved or unknown apps. It pulls Zendesk user data through periodic API polling to keep information current.
Step 1: Configuring Zendesk
- Log in to Zendesk and open Admin Center.
- Navigate to Apps and Integrations → APIs → Zendesk APIs.
- In the Settings tab, enable Token Access.
- Click Add API Token, add a description, and copy the token for JumpCloud.
Step 2: Configuring JumpCloud
- Log in to the JumpCloud Admin Portal.
- Go to SECURITY MANAGEMENT → SaaS Management → Settings.
- Open the Connectors tab and click + Add Connector.
- Choose Zendesk, click Connect, and enter a name.
- Add the API key you copied, the Zendesk admin email address that created it, and your subdomain.
- Click Save Connector.
Zendesk Integration with Cloudflare (SAML SSO)
Cloudflare One can act as a SAML application to control access to Zendesk. Cloudflare Access policies determine who can sign in. If first and last name attributes are not sent, Zendesk uses the user’s email address as their display name.
This integration depends on an identity provider already configured in Cloudflare One. Cloudflare enforces access based on your security rules before users reach Zendesk.
Setup Instructions (Zendesk Side)
After configuring the application in Cloudflare One and generating the SHA-256 fingerprint from the Cloudflare public key:
- Open your administrator dashboard.
- Add the Cloudflare SSO Endpoint to the
SAML SSO URLfield. - Add the SHA-256 certificate fingerprint to the
Certificate Fingerprintfield. - In staff member security settings (
/admin/security/staff_members), enable External Authentication → Single Sign On.
Zendesk Integration with Okta (SAML SSO)
Okta uses SAML 2.0 to authenticate users in Zendesk. When SAML is turned on, passwords no longer expire because Zendesk no longer stores user passwords.
Users sign in with their Okta credentials, and Okta handles authentication and password policies. The SAML assertion from Okta is trusted.
Setup Instructions (Zendesk Side)
- Sign in as an admin.
- Go to Admin Center → Account → Security → Single sign-on.
- Use the
SAML SSO URL, Remote logout URL, and certificate fingerprint from Okta to enable SAML authentication. - Assign SAML sign-on to end users, staff members, or both.
Zendesk Integration with Microsoft

Zendesk integrates with Microsoft 365 services for email, collaboration, and ticket management.
| Integration | Primary Functionality | Key Details |
| Microsoft Office 365 Email (Sell) | Syncs your existing Microsoft email account with Sell to provide full visibility into the sales process. | Offers real-time tracking of when prospects open, click, or reply to emails. Uses OAuth 2.0 token-based authorization, allowing MFA or password changes without breaking the connection. The initial sync imports up to 1,500 emails. |
| Support for Outlook | Lets Outlook users create new tickets by copying email contents directly within Outlook. | Requires Microsoft 365 and Zendesk admin permissions. Supports only a 1:1 account connection. CCs are not transferred, inline images don’t copy over (attachments do), and ticket fields cannot be modified within the add-on. |
| Zendesk for Microsoft Teams | Enables users to view, create, and update tickets directly from Teams. | All user roles can create and update tickets. Tickets created in Teams are tagged with ms_teams_created. Agents can launch Side Conversations from Zendesk to Teams channels. The app supports Answer Bot for AI-driven article suggestions and self-service. |
Microsoft Office 365 Email (Sell)
If connecting for the first time via OAuth:
- In Sell, open the sidebar and click Settings → Communication Channels → Email.
- Select Sign in with Microsoft.
- Enter the Microsoft email address that matches your Sell username and sign in.
- Choose the email account you want Sell to use.
- Click Accept to grant Sell offline access permissions.
Support for Outlook
Installation requires Microsoft 365 and Zendesk admin permissions.
- In Outlook, open the Add apps menu, search for Zendesk Support for Outlook, and click Add.
- To manage visibility, go to View → View settings → Email → Customize actions, then select the Zendesk Support checkbox.
- Open any email, click the corresponding icon, and follow the Set up now link shown in the initial error message.
- Enter your subdomain, agree to the terms, and click Authorize.
Zendesk for Microsoft Teams
You must be signed into Microsoft Teams with your Microsoft 365 account and signed into Zendesk within the app.
If Single Sign-On (SSO) is enabled, the login flow works like this:
- First, sign in to Zendesk in a browser.
- Then open the Zendesk for Teams app (in a chat or channel) and type
sign in. - You will be auto-signed-in to the app inside Teams.
If you weren’t already signed in via the browser, Teams will prompt you to enter your Zendesk credentials—SSO credentials work here as well.
Bottom Line
A broad set of Zendesk integrations keeps sales, support, and internal teams connected to the tools they use every day.
Using identity providers such as JumpCloud, Okta, and Cloudflare for single sign-on, together with platforms like Google Workspace, Asana, and Microsoft Teams for tickets and communication, teams gain clearer visibility and better day-to-day efficiency.
Why Partner with Cloudfresh for the Best Zendesk Integrations
Cloudfresh is an Advanced-tier Zendesk Partner that helps organizations set up, improve, and run Zendesk. Since 2017, we’ve delivered end-to-end services: implementation, migration, integration, audits, administration, support, and training across Support, Sell, the Sunshine Platform, and Marketplace apps.
We work across industries—gaming, retail, e-commerce, software, healthcare, finance, and beyond—and shape our approach to the needs of each client.
Core Professional Services
Cloudfresh organizes services around the stages customers go through during the adoption.
Implementation and Migration
We handle the full setup, building an environment tailored to your business. Our approach is practical and fast. Cloudfresh configures accounts, migrates data, and trains agents so teams can start using the platform quickly. We also manage careful migrations from other helpdesks, including mapping and fine-tuning data objects.
Audit and Consulting
Our audits give you an outside expert view of your setup. Cloudfresh looks for gaps in processes, underused features, and missed integration opportunities. Typical work includes reviewing account settings, shadowing agents, checking security and access, and analyzing routing and ticket workflows such as Triggers, Automations, Views, Macros, and SLA policies. The goal is to improve service operations and drive measurable returns.
Integrations Development
Cloudfresh builds custom integrations that connect with existing systems—CRMs, telephony, databases, and more. Our engineers use Zendesk APIs for Support, Chat, Talk, Sell, and Custom Objects to match your technical needs and operational goals.
Training
Cloudfresh delivers role-based training for admins and agents. Sessions cover configuration, practical workflows, and best practices so teams can manage and tailor Zendesk themselves, lowering long-term operating costs.
AI Support
Cloudfresh helps teams apply GenAI features to reduce manual work and improve customer experience. Typical projects include:
- Automating Zendesk AI ticketing through sorting, prioritization, and routing with Intelligent Triage.
- Operating 24/7 support with Advanced Bots and AI-powered Intents.
- Surfacing real-time insights to agents via the Context Panel Intelligence.
- Improving self-service and delivering more relevant automated responses.
Service Structures and Operational Advantages
Cloudfresh packages services into clear engagement models and offers several operational benefits.
- Pre-Commitment Experience. Cloudfresh provides a tailored Proof-of-Concept or trial access so clients can try a configured setup before committing.
- Operational Flexibility. Cloudfresh accepts multiple currencies (USD, EUR, PLN, CZK, UAH, and crypto) and provides multilingual support in English, Czech, Polish, and Ukrainian.
- Partnership Benefits. Clients receive partner pricing, discounts, and vendor terms that reflect their needs, with no hidden fees for working through Cloudfresh.
Engagement Levels
Implementation & Account Setup Tiers
- Basic Setup. Includes core Admin and Agent training, configuration of email, chat, and social messaging channels, and setup of a limited number of groups, agents, triggers, views, and custom fields.
- Advanced Setup. Expands capacity and adds features such as more groups and agents, additional automations and views, advanced ticket forms, macros, capacity groups, dynamic content, and Zendesk Analytics training.
Auditing Tiers
- Entry-Level Audit. A focused review of your account, looking at organizational setup, customer experience, basic security and access, and a limited workflow check.
- All-Out Audit. A deeper review with extended agent shadowing, broader workflow discovery, Knowledge Base assessment, and admin training. We can bundle audit findings into an implementation plan for environments that need remediation.
Ongoing Administration and Support (Monthly)
- Support / Maintenance. Ongoing management of users, groups, fields, forms, views, macros, SLAs, and schedules, with agreed response times for support requests.
- Admin Engagement. Provision of professional administrators for day-to-day operations, advanced configuration, custom views and macros, and management of Marketplace integrations.
If you’re looking to integrate Zendesk with the rest of your stack in the most native way possible, our expert team is just one short form away!









