Katz Programmatic
Delivering Data-Driven Audiences at Scale
Katz Digital gives programmatic buyers streamlined access to our Omnichannel inventory with the flexibility and efficiency that today’s marketers expect. Originally launched as Audiology, our programmatic channel has evolved to power smarter, faster, and more targeted campaigns.
Premium Supply Access
Tap into thousands of brand-safe Broadcasters, Pureplays, Podcasts, and Streaming TV destinations.
Curated Audiences at Scale
Activate Katz Intelligence Manager (KIM) to target audiences by demographic, location, context, and more, across devices and channels.
Seamless Buying
Execute with ease and transparency through Private Marketplaces (PMPs) or Programmatic Guaranteed (PG).
Real-Time Optimization
Leverage performance data to adjust targeting, creative, and pacing on the fly, so you never waste an impression.
Related Insights & Resources
Decks
Katz Digital Master Deck
A detailed look at the assets and capabilities of America’s largest Audio offering.
Audio Today
Audio is today’s fastest growing medium. Insights on what’s next for Streaming and Podcasting.
PodKatz Deck
America’s largest Digital Audio offering delivers voters using its unique capabilities.
Case Studies
Ad Creative Specs
Find detailed ad creative specifications, formats, and requirements to ensure seamless campaign delivery and optimal performance.
