⚖️ Join leaders from advertising, media, technology, and government at the 2026 IAB #PublicPolicyLegalSummit March 31st! This must-attend summit brings together top industry executives, legal experts, policymakers, and regulators to tackle the most urgent challenges facing the ecosystem today. Don't miss out on conversation like this fireside chat with Executive Director of California Privacy Protection Agency Tom Kemp: https://okt.to/0Lqy85
IAB
Advertising Services
New York, New York 127,410 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
Get directions
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
Updates
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On Wednesday, March 25, join Jamie Finstein on the IAB Stage at #IABNewFronts! Don't miss out on this exciting digital video content and innovation showcase ➡️ https://lnkd.in/eQ72AA3u
This International Women’s Day, I’m celebrating a personal & professional milestone. This tie-dyed tot has grown into someone taking the stage at NewFronts this year! I’ve gone from backyard puppy play to hosting the IAB NewFronts. A journey from chasing the ball to chasing what’s next in video. NewFronts runs March 23–26 in NYC, with IAB showcasing a roster of fantastic insights and content presenters on March 25th. •Location: Convene Brookfield Place •Register Here: https://lnkd.in/eBjUww6T Come for the education, stay for the entertainment. See you 3/25! #IABNewFronts
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IAB is thrilled to welcome QXG Media as a new member! 🎉 QXG Media is a strategy‑led growth and execution partner for growth‑stage brands that validate where you should scale first, then design focused execution sprints so you know what to scale, what to refine, and what to stop. Learn more about QXG Media: https://okt.to/0FyLjQ Want to become an IAB member? https://okt.to/afrzWx
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Today and all month long, we’re celebrating the women that move our industry forward. Join the celebration by highlighting someone who inspires you: tag a woman in the digital advertising space who’s building, leading, mentoring, innovating, or changing the game! Who are we celebrating? 👇 #WomensHistoryMonth
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Music television didn’t disappear—it evolved. Join UPROXX at The Future of Music Television, a live showcase reframing how music entertainment is watched, bought, and measured today. Led by UPROXX STUDIOS CEO Jarret Myer alongside co-founder Will.i.am, and joined by host of The Chelley Show Chelley Bissain & Comscore, Inc.'s Steve Bagdasarian, this event will reveal how music viewing has migrated to connected TV and now behaving like lean-back, prime-time television. Learn more and see other #IABNewFronts sessions: https://okt.to/O0imdP
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Don't miss out – secure your spot for #IABConnectedCommerce Summit today: https://lnkd.in/eJkaPfgF
Measurement has dominated the commerce media conversation since it burst onto the scene earlier this decade. But the next half of the 2020s in commerce media won’t be defined by measurement alone. It will be defined by translation and transformation: 👉new operating models 👉new skill sets 👉shared language between retail and media teams. The worlds of commerce+media must come closer together in order for our industry to continue scaling. At IAB Connected Commerce Summit this April, we’re tackling this head-on with: 🔥 A MainStage panel on how RedVest Media is intentionally integrating its practice alongside Ace Hardware Corporation’s merchant team. ☕️ Breakout sessions dedicated to closing the gap between commerce+media: 🤟🏻 Translating retail KPIs into media metrics with Chelsey Alexander 🧑🎨 Redesigning how retail organizations collaborate with Lauren Livak Gilbert 🤿 Deep-dive into proving incremental sales with Abhi Jain and Marie-Clare Puffett, sponsored by Instacart Register here and join us as we zero in on the future solutions in our industry: https://lnkd.in/egK-AyU3
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Attending Shoptalk? Don't miss the Unlocking Retail Media Measurement session with IAB's Collin Colburn!
Excited to be at Shoptalk this year! I will be joining Manish Sharma, Melissa Gallo, and Jennifer Shawgo to talk more about: • Methods to increase transparency in retail media • Addressing gaps between onsite/offsite/in-store meaurement • When to shift from results to actions - budget shifts, creative tweaks, and pacing Join me: https://lnkd.in/eEJsKuVM #ShoptalkSpring #Shoptalk #ShoptalkSpeaker
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The 2026 #IABNewFronts is only three weeks away – join us March 23–26 to celebrate the evolution of digital video! One session you won’t want to miss: Comcast Advertising’s “From Local to Global: TV Performance Built for Every Marketer.” Joined by Saturday Night Live’s Mikey Day and Baseball Hall of Famer Cal Ripken Jr., this session will spotlight a simpler, connected approach to Performance TV, helping marketers access audiences, activate across screens, and prove attribution with confidence. Don't miss out ➡️ https://okt.to/I8btNF
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The creator economy has outpaced the systems built to measure it. On Wednesday, March 11, join IAB's Zoe Soon, Jamie Gutfreund (Creator Vision), Danielle Moore (Nielsen), and Steph Money as they unpack the current measurement landscape in creator marketing. You will learn how to: 💥 Close gaps in creator measurement 💥 Benchmark programs side-by-side with paid media 💥 Move from vanity metrics to measurable business outcomes Gain actionable strategies to turn fragmented metrics into measurable, defensible business impact: https://okt.to/0hSu5l
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IAB Celebrates 30 Years 🎉 In this video, past IAB Board Chairs reflect on the moments that shaped both the organization and the digital advertising industry—from the first banner ad to today’s AI-, creator-, and commerce-driven era. Curious to hear more from IAB Board Chairs? Check out last month's #IABALM session where they revisited the challenges, breakthroughs, and defining decisions that propelled both IAB and the industry forward, and shared what they think is next on the horizon: https://okt.to/NckDCn A huge shout out to our panelists Rich LeFurgy (Archer Advisors), Scott Schiller (S350 Media Advisors), Richy Glassberg (SafeGuard Privacy), Wenda Harris Millard (Sinecure, Inc.), David J. Moore (4screen), Peter Naylor (Nielsen), Gina Garrubbo (National Public Media), Rik van der Kooi (Criteo), Alysia Borsa (People Inc.), Shenan Reed (General Motors), Alison Levin (NBCUniversal), and Alan Moss (Amazon Ads)! 👏
