BuyingFractionalWholesale

Smarter ranges
Stronger margins

15+ years buying for the UK high street. Now planning ranges, protecting margin and trading the season alongside the independent shops and brands that deserve better than guesswork.

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championing independents

15+ years buying for

NEW LOOK
DEBENHAMS
ARCADIA
M&CO.
BAKERS & LARNERS

Hi, I'm Natasha

15 years buying
Now for shops &
brands like yours

I've bought across fashions, accessories and homeware for some of the UK's best-known high street names (New Look, Debenhams, Arcadia, M&Co) and most recently as Head of Buying at a well-loved independent.

I started Curated. because the buying problems I saw inside those big businesses are the same problems independents are quietly carrying, without the team, the systems, or someone in their corner to talk it through with.

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Who I work with

Independent retailers And product brands going wholesale

Different stages, different problems, same approach. Practical, commercial, and built around where your business actually is.

Independent retailers

You run a shop you love.

You're running a shop (or a few), you love what you sell, and you want your ranges to work harder. Better margins, less dead stock, and product your customers come back for.

Power Hourone focused session
The Partnershipa buyer on call
Bespokeshaped to your store
Fractional buyerwithout the headcount

What this looks like

For retailers

What working together actually looks like.

What we'd do

+ Plan the range, season by season
+ Review OTB, margin and markdown discipline
+ Pressure-test new categories together

Who this fits

One shop or a small group, owner-buyer, looking for a senior buyer's brain to lean on.

Product brands

You've built a brand of your own.

You've built something you believe in, and you're ready to get it in front of the right buyers. From someone who's been one, and knows what they'll need to say yes.

Power Houra buyer's perspective
The Partnershipa buyer on call
Bespokeshaped to your brand
Fractional buyerwithout the headcount

What this looks like

For brands

What working together actually looks like.

What we'd do

+ Get your line sheet retail-ready
+ Pricing that works for both sides
+ Rehearse the buyer pitch, end to end

Who this fits

DTC brand going wholesale, or a wholesale brand stalling at the buyer's door.

Ways to work with me

One focused session
Or a buyer in your business

Pick the engagement that matches where you are. A single Power Hour, an ongoing partnership, a bespoke project, or a fractional buyer in your business.

Power Hour

£125

One focused session

One clear plan

A 60-minute call plus a written action plan. You'll walk away with one specific win to test this week.

+60-min video call
+Written action plan, in your inbox
+Best for: a single sticky problem

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The Partnership

£395/mo

An experienced buyer

Ongoing relationship

Two 1:1 strategy calls a month, with WhatsApp support in between. Range planning, supplier reviews and seasonal trade meetings, alongside you all year.

+Two 60-minute strategy calls a month
+WhatsApp support between sessions
+Best for: Planning a season together

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Bespoke

By quote

Project-based

Buying & brand support

Buying and wholesale strategy, from range planning to supplier negotiation to stock and sales analysis. Built around where your business actually is.

+Scoped to your project
+In-person or remote
+Best for: when you know what you need

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Fractional Buyer

Or borrow me as your fractional buyer

For retailers of meaningful scale: multi-site chains, garden centre groups, mid-size department stores. Head of Buying expertise embedded in your business, part-time.

Explore the service →

From £2,000 per engagement

Not sure where to start?

Six quick questions and I'll recommend the right engagement for where your business is right now.

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Question 1 of 6

Which sounds more like you?

Independent retailerI run a single shop, boutique or lifestyle store.Mid-market retailerI work at or run a mid-size retail business with a buying function.Product brandI make or sell products and want to land them in retail.

A seven-stage framework

The Curated Method

Every piece of work follows the same seven-stage rhythm, so nothing important gets skipped and you always know where we are.

01Clarify

What is this business actually for? We start by getting clear on the brief: what you're solving for, what success looks like, what's already on the table.

Retail · Buying · Brands.

Clarify Uncover Range Acquire Trade Evaluate Develop Clarify Uncover Range Acquire Trade Evaluate Develop

If any of this sounds like you

You're not stuck
You just need a senior buying brain

These are the conversations I have most weeks with owners running shops they love. If one or two of them sounded familiar, that's usually the cue to get a fresh pair of eyes on the buy.

Take the 2-min quiz Contact me direct