When player-to-player activity happens outside a game, publishers lose more than a transaction.
They lose visibility into how value moves between players, control over the experience, and the opportunity to build a stronger financial relationship with their audience.
ZBD
For PC and console publishers, one of the next revenue growth opportunities sits outside the usual mix of game sales, live ops, subscriptions, and in-game purchases.
Investing more in embedded finance to enable P2P marketplaces, user-generated content, and new loyalty mechanics
Do you know all 3 stages of the money lifecycle in games?
Most games operate with a traditional one-way transaction flow: a player spends money to purchase an in-game item.
Modern game economies are quickly evolving beyond more than just checkout. Player engagement and
@gamescom was our first stop, where we brought the money lifecycle to life with an interactive experience. Industry peers were invited to step inside the money layer through light, sounds, and movement.
One lifecycle. Three phases. Endless new ways to drive engagement, revenue,
Give your game its own financial layer, built natively inside the gameplay.
ZBD Embedded Accounts is a programmable financial infrastructure layer that enables direct pay-in deposits, real-money P2P marketplaces, creator economies, and compliant cash-out.
• Full control over
