I'm Romain Dardour, a web entrepreneur, living in paris. I'm the founder of hull, and previously Unity and Creaktif. I tweet, I code, I collect, I'm often busy, but you're always welcome to ask me anything.
The number of tools we use in every job has exploded. The sales and revenue ops teams on our platform have over a dozen tools that all touch customer data such as Outreach, Salesloft, Salesforce, Pipedrive, Marketo, Pandadoc, Stripe, Yesware, Conga, etc. They’ve been valiantly trying to tie these systems together with point-to-point integrations, but this “spaghetti infrastructure” becomes a maintenance nightmare when you want to add something new, or worse, when something goes wrong. And once your tools are automatically reaching out to customers on your company’s behalf, the margin for error is vanishingly small.
