Division Requirements

• Film: Please follow the guidelines set forth on https://chromaawards.com/rules/film, where more detailed requirements are listed for each sub-category. 
• Music Video: Please follow the guidelines set forth on https://chromaawards.com/rules/music, where more detailed requirements are listed for each sub-category.
• Games: Please follow the guidelines set forth on https://chromaawards.com/rules/games, where more detailed requirements are listed for each sub-category.

General Rules & Requirements

1. Submission Platform: Submitted via a hyperlink to a publicly available video that has been posted online on social media (i.e. YouTube, Vimeo, TikTok, IG, Reddit, IG). We will not accept Google Drive Links as submissions must be posted online to social media.
2. Previous creations: Submission must be an original project by you (or your Team) made after February 1st, 2025.
3. Language requirement: All Submissions must be either voiced OR subtitled in English for judging. Foreign languages are eligible as long as there are english subtitles. The competition also accepts submissions with neither dialogue nor subtitles. 
4. Projects being submitted for Sponsor Awards, must include the “Tool Tag” for that relevant AI Tool and must use that AI Tool.
5. Multiple Submissions: Each entrant may submit more than one Submission, however, each Submission must be unique and substantially different from each of such entrant’s other Submissions, as determined by ElevenLabs in its sole discretion.
6. Your Submission must NOT:
   • (A) contain unauthorized third-party trademarks or logos or IP or music or otherwise violate any third-party rights, including copyrights, trademark rights, or rights of privacy and publicity;
   • (B) contain disparaging or defamatory statements;
   • (C) include threats to any person, place, business, or group;
   • (D) be obscene, offensive, or indecent;
   • (E) depict any risky behavior;
   • (F) contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age. 
7. You represent and warrant that:
   • (A) the Submission does not violate any applicable law, rule or regulation;
   • (B) to the extent the Submission depicts any individual or features the voice or other qualities of any individual, you are the individual pictured, heard, or otherwise featured in the Submission, or, alternatively, that you have obtained written permission from each person appearing in the entry;
   • (C) the Submission complies with the prohibited use policy or acceptable use policy (or the functional equivalent) of any and all AI Tools that have been used to create the Submission;
   • (D) you (or your Team, as applicable) have the right to submit the Submission in the Competition and grant all licenses;
   • (E) the Submission complies with all requirements.

Community Guidelines

1. Human creativity is the core component. AI should be used in a significant way in all Submissions, but it can just be one tool in the artist’s toolbox. We will not prescribe exactly how or how much AI content artists should use in their Submissions. 
2. Your Submission will be judged as a film, music video, or game, not as a piece of AI. As a participant in the Competition, your highest priority should be the fundamentals of storytelling, design, and art. We invite everyone at any point of the creative journey to learn these skills and aim to provide educational resources to help competitors grow in this aspect.
3. Your Submission will be judged on outputs, not inputs. We will provide trials of many AI Tools. We encourage creators to use whatever tools best fit your Submission or personal creative standards.
4. We prohibit the use of existing franchises and intellectual property, including brands, logos, characters, footage, cinematic universes and other proprietary content that you do not have permission to use for your intended purpose in connection with the Competition. We recognize that parody can be a significant avenue for creativity, but a generic re-hash of an existing franchise or intellectual property will negatively impact your originality score.
5. We prohibit the use of “deepfakes” or non-permitted likenesses. Permissions should be acquired for explicit visual likeness and voice likenesses. 
6. Usage (or non-usage) of AI Tools should be transparent and non-deceptive.
7. Clear authorship and credit should be given to all direct contributors on a Submission.
8. We accept films about mature subject matter, but require that they should be done tastefully and with artistic intent. We may lean on certain social media guidelines: for example, if it wouldn’t be able to be posted on YouTube, TikTok, or Instagram, it won’t be accepted in the Competition.
9. We have a zero-tolerance policy for discrimination, racism, sexism, xenophobia, exploitation, bullying, disparagement, or promotions of violence towards any protected group.
10. Represent people and sensitive subject matter with authenticity and respect. Select AI characters with as much care as you would cast a group of human actors and be thoughtful about musical lyrics. For example, we will have a zero tolerance policy towards stereotypical accents, digital blackface, and racial slurs.
11. Please consider adding a trigger warning for any Submission featuring potentially sensitive or inappropriate content, loud noises, and flashing/strobing lights

    
    General Criteria: Submissions will be judged on the following equally weighted criteria, and according to the sole and absolute discretion of the Judges:

    1. Thematic Adherence: 

       1. Did the Submission follow our rules, requirements, and community guidelines?

       2. Does the Submission thematically align with the category it was submitted to?

       3. FILM DIVISION SPECIFIC: Is the narrative clear and entertaining?

       4. MUSIC VIDEO DIVISION SPECIFIC: Is the song catchy and emotionally resonant?

       5. GAMES DIVISION SPECIFIC: Are the interactions engaging and well designed?

    2. Narrative Designx:

       1. Does the Submission evoke a sense of emotional impact, connection, or depth?

       2. Is the world building intriguing, convincing, and logical?

       3. If characters are featured, are they well designed and can you empathize with their choices?

    3. Creativity & Originality

       1. Did the Submission feature original characters, settings, storylines, footage, music, or IP?

       2. Does the Submission showcase a unique and engaging creative language, world, character design, or aesthetic choices?

       3. Did the Submission feature AI tools in a meaningful way that unlock new possibilities, rather than serve as a gimmick?

    4. Production Value

       1. Is the project high quality and without artifacts, bugs, or glitches?

       2. Does the editing and implementation enhance flow, pacing, clarity, and engagement?

       3. Are transitions, titles, subtitles, graphics, and visual effects thoughtfully implemented?

    5. Music & Sound Design

       1. If music is featured, does it match the mood of the Submission?

       2. If dialogue is featured, does it effectively convey emotion, match character design, and align with lip sync timing?

       3. If sound effects are featured, do they elevate the immersion and atmosphere?

       4. Is the overall soundscape rich, balanced, and well-integrated with the story and visual components?