You may be accustomed to designing \u201cabove the fold\u201d where real estate is a prime commodity. That\u2019s sort of like beach-front property in the web world because it\u2019s where we\u2019re used to packing in high-value things, like hero banners, calls to action, and anything else to help sell a thing. Above the fold can be a lot like a dense urban downtown with high traffic and high-rise buildings.<\/p>\n\n\n\n

Articles are different. They allow you to stretch out a bit. If we want to take the city development analogy a little further, articles have the acreage to lean into a \u201cless is more\u201d sort of design approach. That\u2019s what makes seemingly small design choices \u2014 like type \u2014 so important to the overall experience.<\/p>\n\n\n\n

Check out the example below. The link underlines have a little more room to breathe (specifically, they appear below the descenders). This is actually something that you can enable sitewide but looks especially nice on article pages since it increases readability. That\u2019s the sort of subtle design choice that contributes to extra breathing room.<\/p>\n\n\n\n