DevriX at 15 Years: The Evolution of a Martech Partner

DevriX is celebrating 15 years of building scalable web platforms and Martech solutions for businesses around the world. From the early days as a tight-knit team of developers to becoming a recognized enterprise partner, our journey is defined by technical depth, long-term digital growth, and a strong commitment to results and partnerships.

This anniversary is more than just a milestone. It’s a chance to highlight the work, the people, and the vision that continue to shape DevriX today.

DevriX Highlights: From Startup to Industry Leader

Founding and Early Direction (2010–2011)

• Founded by Mario Peshev and Stanko Metodiev in 2010
• Fully shifted to WordPress development in 2011
• Secured contracts in North America and Western Europe
• Created a powerful multipurpose WordPress framework
• Released first plugin (Offer Calc) and theme (Sonne) on WordPress.org
• Developed a complex multilingual social network
• Conducted first international security training (Saudi Aramco)

Expansion and Open Source Contributions (2012)

• Built WordPress load testing plugin (used by Blazemeter, later acquired for $90M)
• First international project in Australia
• Spoke at first international WordCamp (Edinburgh)
• Created the largest Google+ WordPress Developers group (18,000+ members)
• Released DX Plugin Base on GitHub
• Led first public plugin development course in Bulgaria (10,000+ views)

SaaS, Events, and Core Contributions (2013)

• Launched 4 LMS systems and first WordPress-based SaaS
• Signed contract with a marketing agency for SaaS development
• First DevriX video published on WordPress.tv
• Sponsored and co-organized WordCamp events (Transylvania, Sofia)
• Joined WordPress Core team with first official Core contributor (v3.7)

Growth, Automation, and Multisite Scaling (2014)

• Moved to initLab coworking space
• Team grew to 15 members; added first QA specialist
• Launched Masonry theme and 3 SaaS platforms
• Generated $30,000 SaaS revenue in one week
• Scaled WordPress multisite to 10,000+ subsites
• Built plugin for AI content platform (later acquired for $40M)

Retainers and Process Refinement (2015)

• Redesign of DevriX website
• Coined “WordPress Retainer” term; signed first long-term contracts
• Built internal beta testers hub
• Signed Audi Switzerland as retainer client
• Hosted first hackathon
• Refined workflows, pricing models, and internal processes

Team Structure and Presence (2016–2017)

• Sponsored and spoke at multiple WordCamps (Sofia, Netherlands, Belgrade, Nashik, Manila, Athens)
• Introduced structured documentation for onboarding
• Attended Bulgaria PHP Conference
• Switched to Slack for team communication
• Team grew to over 30 members globally

Recognition and Continued Engagement (2018)

• Sponsored and attended WordCamps in Udaipur, Mumbai, and Europe
• Ranked among top-rated B2B companies
• Moved into new office space to accommodate growing team
• Participated in WordCamp Sofia 2018

Product Innovation and Process Expansion (2019)

• First TV interview appearance
• Sponsored and attended WordCamps in Sofia, Plovdiv, and Niš
• Established AdOps department
• Developed Time Tracker and custom frontend regression testing tool

SaaS Growth and Strategic Acquisitions (2020)

• Launched internal SaaS platforms: BMP and Sales CRM
• Acquired WP-CRM and Exitbar products
• Participated in WordCamp Bulgaria 2020

Technical Leadership and Industry Recognition (2021)

• Admin sponsors of WordCamp Europe 2021 and Career Show
• Delivered headless WordPress solutions and Core Web Vitals reports
• Mario Peshev accepted into Forbes Technology Council

Community Impact and Global Rankings (2022)

• Revived WPBGU meetups
• Participated in Web Agency Summit, Career Show, Hack TUES, TuesFest, Tuk-Tam Hive, UNWE, NBU, and FMI events
• Launched DX Charity Kitchen initiative
• Ranked:
  • Top 3 B2B companies in Bulgaria (Clutch)
  • Top 10 WP development agencies (Tech NewsCast)
  • Top 1000 global service providers (Clutch)

Ecosystem Leadership and Local Engagement (2023)

• Ranked among top WP development companies (Find Best Dev)
• Sponsored and partnered with AZTUES
• Organized WordPress 20th anniversary celebration for Bulgarian WP community
• Sponsored WordCamp 2023

Service Expansion and Public Recognition (2024)

• Sponsored WordCamp Sofia 2024, with talks by Stanko Metodiev and Yovo Kolev
• Hristina Bancheva featured in Forbes
• Launched new services as part of the company core expertise:
  • Experimentation as a Service
  • Digital Sustainability
  • Account-Based Marketing
  • Automated Sales Outreach

Present and Future

To mark our 15-year anniversary, we are hosting a lively celebration bringing together team members, clients, and long-time partners. The event was filled with shared stories, laughter, and appreciation for the journey so far. 

With glasses raised, everyone toasted to the milestones achieved and the exciting road ahead, reaffirming the strong sense of community that has always fueled DevriX’s success.

Looking ahead, DevriX is more than ever committed to being a trusted Martech partner for forward-thinking businesses – creating a more sustainable web.

WordPress remains at the core of our work. That said, our journey has also expanded into broader Martech territory, where tech, marketing and sustainability meet for long-term success.

This growth is driven by helping ambitious businesses navigate complexity with clarity, care and solid engineering.

We’re excited for what lies ahead. Join us as we build the next 15 years together!