Questions that you need to ask your agency
A company’s ability to grow through organic search no longer depends on tactical keyword usage or mechanical link-building. Growth is achieved when businesses invest in a search system built on four foundational pillars: Technical SEO, On-Page SEO, Content, and Off-Page Authority. When these elements reinforce each other, the result is not just higher rankings, but Read More
Google Analytics 4 offers a flat data model where everything happening on your website is recorded as events, regardless of what you want to track. Understanding events in GA4 is fundamental for eCommerce businesses. It enables a person to follow and analyze important actions that provide valuable insights toward optimizing conversions, improving user experience, and Read More
Google Analytics has been one of the top tools for marketers in the past decade, and it became the most widely used web analytics service on the Internet as. As of April 2025, GA4 (the latest production release of Google Analytics) surfaces automatically-generated insights directly in report pages (e.g., sudden “Purchase” spikes), with one-click access Read More
In the old version of Google Analytics, to create a custom report, you had to go to the Customization Section and build it under Custom report. However, with GA4 analytics things are different. Now, if you want to dive deeper into your data, you will have to go to the Explore Section, which is one Read More
In marketing, there are many different strategies that you can explore when pursuing your goals. You can build PPC campaigns, work on your SEO, invest in outdoor advertising, delve into content marketing, send emails, distribute flyers, even hire a mascot! However, regardless of whether we are talking about digital or traditional tactics, all of these Read More
With the increasing popularity of social media, emails and newsletters might sound outdated. However, they’ve been around forever, and someone should actually read them, right? With Gmail hitting more than 1.8 billion active users as of the year 2023, you don’t want to miss the opportunity to build an email list to help you interact Read More
The WordPress content management system (WP CMS) is undoubtedly an excellent choice for a publisher’s website. Famous WordPress sites include Spotify Newsroom, Taylor Swift, and TED Blog. One of the best things about the open-source CMS is that it’s been out there forever (well, not actually forever, but it does feel like it, right?) and Read More
It’s that time of year again when B2B marketers have to focus their attention on future-proofing their marketing strategy. With the acceleration of digital transformation, we have seen quite a few business areas experience extremely fast-paced exponential growth. In fact, we have witnessed changes that used to take years, happening over just a few months Read More
When optimizing your PPC campaigns, return on ad spend, or RoAS, is the ultimate metric to keep an eye on. Tracking it enables you to diagnose the bottom line of paid advertising and can show you whether there’s room for improvement in your strategy. Calculating return on ad spend is relatively straight-forward and simple, and Read More
What do you do when you want to look for businesses online? Chances are, you either use a search engine like Google or browse through business directories. Sure, you might argue that online directories are old-school and not useful anymore, but that is not necessarily the case. What if we told you that business directories Read More
Whether you’re a new innovative tech start-up, a small eCommerce business, or a service company, your website is where your digital headquarters, storefront, and business are located. Building a website can be a lengthy process with a lot to consider, and before you dive into its design, you need to know which pages you need Read More
User experience (UX) is a term that incorporates all interactions a person has with a business, its product, and its services. Often conflated with usability and user interface design, it’s what design teams put into service to create solutions that provide a relevant and meaningful experience to prospects. A fundamental question that any product creator Read More
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