Amazon Custom
Meet customers’ unique needs with customizable products
Amazon Custom lets you offer customers exactly what they want. Customize, personalize, or configure your products to customers’ specifications on demand.
Why Amazon Custom?
Amazon Custom lets customers tailor your products from a list of options or with their own text, images, or logos. Once registered, you can access free Custom features on your listings that let you decide which customizations to offer. Engrave, embroider, bundle, and more to create unique products customers will love.
Stand out from the crowd
Each seller creates a unique listing for their customizable product. Products appear in applicable Amazon departments and the Amazon Custom store, where shoppers go to discover customizable offerings.
Tailor the shopping experience
Offer one or more customization types on a single product, then further tailor your offering with font choices, color selections, and other options.
Set your own timelines
Customers understand customization takes time. Strengthen your performance metrics by clearly stating your production and delivery times.
Turn your passion into profit
Grow your sales while helping customers commemorate important moments or meet specific needs. Set your own prices, and get paid doing what you love.
Scale your customer reach
In addition to customizing products for individual customers, you can also help businesses create branded products or company swag using their logos.
Ready to get started?
Step 1
Step 2
Configure your customizations
Once your registration is approved, you'll gain access to customization listing tools.
Use Add Products to create a new listing, or to add customizations to any active listing where you’re the only seller. You can also edit customizations in bulk once you’ve created a base ASIN.
For each product, you can use all customization types, customize up to five surfaces with 15 customizations per surface, and include up to 100 options.
Use Add Products to create a new listing, or to add customizations to any active listing where you’re the only seller. You can also edit customizations in bulk once you’ve created a base ASIN.
For each product, you can use all customization types, customize up to five surfaces with 15 customizations per surface, and include up to 100 options.
Step 3
Fine tune your listings
Custom listings must be compliant with standard Amazon product listing guidelines, as well as the program terms.
Make sure your products are sold in new condition, and be clear about when you expect products to ship once a customer submits an order.
Help shoppers find and decide to purchase your products by including relevant keywords like “customizable” or “personalized.” Also include images that accurately show what products look like after customization.
Make sure your products are sold in new condition, and be clear about when you expect products to ship once a customer submits an order.
Help shoppers find and decide to purchase your products by including relevant keywords like “customizable” or “personalized.” Also include images that accurately show what products look like after customization.
Step 4
Fulfill customized orders
Once an order is placed, you can access the customization details in Manage Orders or Order Reports.
Customize the product according to the customer’s requirements, then ship the finished product.
Customized products must be fulfilled by you using Fulfilled by Merchant tools and services.
Customize the product according to the customer’s requirements, then ship the finished product.
Customized products must be fulfilled by you using Fulfilled by Merchant tools and services.
Frequently Asked Questions
How long after I apply will I be notified of approval?
Approvals are typically sent within 1 hour to 24 hours via email with links to help get you started. If you're not accepted, you will be notified upon submitting the application.
I am not a Professional seller, can I still join Amazon Custom?
It is required that you are a Professional seller in order to sell using Amazon Custom, unless you are listing with Handmade.
Do you support bulk feed uploads?
Yes, we support feeds across all customization types.
Can I list in any category?
You may list custom products in any category in which you are authorized to sell. However, custom products are currently unavailable in media categories and cannot be used on personal computers, laptops, computer towers, tablets or on video consoles. For more information about the restrictions, please refer to the Prohibited seller activities and actions page.
What are the costs associated with using Amazon Custom?
Our current set of features are free, however, as new features come out, charges may apply. Normal Amazon.ca monthly subscription fees and selling fees will still apply while using Amazon Custom. For more information on fees, see the Selling on Amazon Fee Schedule.
How will shoppers discover my custom products?
Custom products are treated like any other listings at Amazon, so discovery is no different. There is currently a dedicated storefront for custom products, but if you are looking to increase exposure to your products, consider taking advantage of Sponsored Products.
Can I use Amazon Custom to personalize products for businesses with their logo?
Yes, our image customization feature is a great way for businesses to design a product with their logo.
How many different customizations am I able to offer the custom?
All customization types (text, image, and options) can be used simultaneously across one product listing. We currently offer 5 surfaces with 10 customizations per surface, and up to 100 options.
Where can I go to learn more about setting up the customization experience?
You can get started by reviewing the custom help pages in Seller Central or viewing the Introduction to Amazon Custom video in Seller University.
Sell customized products
Delight customers by customizing, personalizing, or configuring your products to fit their unique needs.
*A Professional selling account is $29.99 a month CAD + selling fees. Learn more
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