Start selling on Amazon

The short answer is: yes. The largest household brands offer their products on Amazon. That includes up-and-coming brands that will appear on your radar soon. Small and medium businesses thrive here and account for more than half of the units sold in our stores worldwide. Whatever your company offers – and whatever the size of your business – we're excited to have you grow with us. Find the right strategy and start your online store today.

Amazon settles the account balance 14 days after you register your seller account. This means that Amazon will make apayment to your bank account on the closing date. The closure process repeats every seven days.

The selling costs you pay depend on your sales plan and the types of products you sell.

Subscription fees
These are the costs you pay for your sales plan and depend on the plan you select.
The Professional Sales Plan has a fixed fee of €39 per month and there is no cost per item (this means you only pay €39 per month, no matter how many items you've sold).
For the Individual Sales Plan, a fee of $0.99 is charged for each item sold.

Sales costs
These fees are charged per item sold and include a commission (which is a percentage of the sales price, depending on the product category) and variable closing costs (which apply to media categories only).

Shipping costs
When you fulfill your orders yourself, Amazon's shipping rates apply. We charge these shipping rates based on the product category and shipping service selected by the buyer.

Fulfilment costs
For products that Amazon fulfils on your behalf (Fulfilment by Amazon, or FBA), you will be charged for order fulfilment, storage, and optional services.

While there isn't one specific answer, the fact is that Amazon offers you unlimited growth opportunities. Once you start selling your products, there are multiple ways to grow your Amazon business.

Right after your Amazon Seller business launches, we'll provide you with a range of tools to take your business to the next level. As a brand owner, you can earn more money with the Perfect Launch Plan while taking advantage of Amazon's new brand bonus.

No. You don't need a limited company or private limited company to sell on Amazon. As a sole trader, you can immediately start selling under your own name. Sole trader status is fine if you're just starting out with e-commerce and want to try selling on Amazon. You can learn more about selling on Amazon at Seller University.

To get started, you'll need to complete your registration first. Make sure you have the following handy:

Our handy Beginner's Guide provides detailed information on everything you need to know to become a seller on Amazon.

Some categories areopen to all sellers, while others require a Professional Seller account. There are also some categories of products that require official approval from Amazon before you can start selling. Certain categories of products cannot be sold by third parties.

The following product categories require approval to sell on Amazon:

Find more detailed information about adding products on this Listing Guide page.
For more detailed information, visit Seller University to learn how to succeed as an Amazon seller.

Anyone can start selling on Amazon! Emerging brands as well as some of the largest Fortune 500 companies call Amazon home. Whatever your business offers – and whatever the size of your business – with us, you can reach the hundreds of millions of customers who visit Amazon to shop every day.
Whether you're an individual or a professional, you can get started with all the information you need here.

The Amazon Services Europe Business Solutions Agreement (BSA) governs the relationship between Amazon and our sales partners who sell at Amazon EU stores, including payment terms, service charges, shipping requirements, and policies for selling products at Amazon's stores. You can find the BSA as well as other information and resources at Amazon Seller Help.

An Amazon seller in the Netherlands can use the Amazon Seller app on mobile devices to manage sales, answer customer questions, take product photos, and even create offers while on the go.

Absolutely! Amazon sellers in the Netherlands can sign up for Seller Fulfilled Prime, which allows them to ship Prime-eligible orders directly from their own warehouse, while still offering Prime-specific benefits such as fast delivery and Lightning Deals.

If you're wondering how to start selling on Amazon as a small business owner in the Netherlands, start by creating a seller account on Amazon . You choose between an individual plan (suitable for less than 40 sales per month) or a professional plan with a fixed monthly subscription.

Then add your product details with clear titles, relevant keywords, high-quality photos, and a complete description. This helps customers find your offer better and increases the chances of sales.

For logistics, you can arrange your own shipping or use Fulfilment by Amazon (FBA). With FBA, Amazon takes care of storage, packaging, shipping and customer service, so you can focus on your products and marketing.

As a small business owner, it's smart to keep prices competitive, maintain high customer satisfaction, and useAmazon Ads Amazon Ads to increase your visibility. This is how you can build a successful sales strategy on Amazon Netherlands step by step.

To improve your Amazon sales visibility, it's important to optimise your product pages. Use keywords that customers in the Netherlands often enter, ensure clear product titles and write attractive descriptions that are both informative and persuasive.

In addition, add high-quality photos and possibly videos, because visual content increases the chance that customers will click through and buy.

Use Amazon Ads to actively promote your products and reach a wider audience. Getting positive customer reviews and maintaining a good sales history also have a direct impact on your visibility in search results.

By keeping your price competitive, managing inventory up to date, and considering fulfilment through FBA, you're not only improving your visibility but also your conversions.

Selling on Amazon through Amazon Renewed means offering certified refurbished products that meet Amazon's quality standards. This includes, for example, smartphones, laptops, home appliances, and other electronics that have been professionally tested and repackaged.

This program is particularly attractive for entrepreneurs who are active in the refurbished or second-hand market and wanting to reach a wide audience. The condition is that the products look new, function properly and come with a warranty.

So, Amazon Renewed provides the opportunity to offer sustainable products, gain customer trust, and significantly increase your sales on Amazon.

When selling on Amazon in the Netherlands, there are two fulfilment options. With Fulfilment by Amazon (FBA), you let Amazon take care of storage, packaging, shipping, and customer service. In addition, there is Seller Fulfilled Prime, where you do the shipping yourself but meet Amazon's Prime conditions to offer customers fast and reliable delivery.

The right choice depends on your business model. FBA saves time and provides access to Prime customers, while SFP can be interesting if you have strong in-house logistics and want to offer the Prime experience.

Selling on Amazon involves clear shipping and service agreements. Sellers using Fulfilment by Amazon (FBA) are subject to Amazon's terms and conditions for warehousing, packing, shipping, and customer service. Seller Fulfilled Prime (SFP) also has strict agreements about delivery times, return processing and customer service to ensure the Prime experience. These agreements ensure that customers always receive reliable service, no matter which fulfilment option you choose.

The Amazon Seller Plan defines the terms and cost structure for Amazon sales in the Netherlands. You can choose between the Individual plan, where you pay a fee per product sold, and the Professional plan, with a fixed monthly fee and additional sales tools. The right plan directly affects your profitability, as it determines what features you can use, such as advanced reporting, bulk listings, and access to promotions. By choosing the plan that fits your sales volume and goals, you'll optimise your sales strategy on Amazon.