SugarCRM named a leader in Sales Force Automation for 2025 by Nucleus Research.
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+21%
revenue growth
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+67%
efficiency increase
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x11
customer base
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+$1M
avg annual benefit
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+1,100%
pipeline increase
Join 4000+ Companies in 120+ countries relying on Sugar

SugarCRM named a leader in sales force automation for 2025

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Product Highlights

Key sales challenges – sorted.

All your data in one place

Make sense of customer, product and sales data in one place. Meet your sales goals with the resources you already have.

Sales automation

Automate sales workflows

Give your sales team predictable processes that drive success. Turn all of your reps into top performers.

Sales automation

Show hidden opportunities

Always know your next best action to win, retain and expand business. The right offer at the right time, every time.

Revenue intelligence

The platform adapts to how you sell

Move sales forward with a CRM platform that adapts to how you do business. Your processes, your data, your success.

Configurations

All your data in one place

Make sense of customer, product and sales data in one place. Meet your sales goals with the resources you already have.

Sales automation

Image
Automate sales workflows

Give your sales team predictable processes that drive success. Turn all of your reps into top performers.

Sales automation

Image
Show hidden opportunities

Always know your next best action to win, retain and expand business. The right offer at the right time, every time.

Revenue intelligence

Image
The platform adapts to how you sell

Move sales forward with a CRM platform that adapts to how you do business. Your processes, your data, your success.

Configurations

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What to expect

+44% in annual sales.

Creative Foam

+$3.8m in 2 months.

Essendant Office Products

+40% boost in efficiency.

FSI office

I’ve been blown away by the enthusiasm. Reps see this as a tool to grow their own business, and they want to use it to manage their other manufacturers.

Avi Bar
Vice President of Sales

The project and the system have been a complete success. Previously, the sales and marketing team simply didn’t have access to the type of insight that increase conversion rates.

Petra Lávičková
CMO

Sugar is a very flexible, user-friendly tool. Its versatility is awesome, and it helped us structure the sales department in a better way.

Sandra Ramirez
Commercial Coordinator

See how SugarCRM helps

Concrete ways we help sales teams progress deals and retain customers without a lot of heavy lifting.

Image What do I cover in the meeting? • 56 sec
Sugar Sell Demo Video

More snippets

How do I research a prospect?42 sec
How to support my team? 36 sec
How to make sure it gets done?48 sec
What should I focus on?32 sec

Seamless integrations and custom workflows

  • SugarCRM integrates with modern and legacy systems, including almost every ERP.
  • Use no-code/low-code configurations to quickly get the workflows you need.
  • Switch to SugarCRM using our fully supported and secure migration process.
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Image Real users talk about life with SugarCRM
Sugar Sell Demo Video

“It’s given us a roadmap for how we engage with our customers, and which customers should be primary targets.”

James McAlister,
Director of Sales, Creative Foam
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David, Account Exec

Support treats us like partners, not ticket numbers.

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Alejandra, Ops Manager

Customization feels like Lego, not brain surgery.

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Fatima, CS Lead

I was skeptical; two week in, I’m a fan.

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Janes, Sales Dir

My weekend’s back – reports run themselves.

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Priya, Biz Dev VP

We cut quote prep from 2 hours to 10 minutes - no more digging around.

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Omar, Rev Ops Dir

Mobile works offline! Field reps finally log notes on time.

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Annika, Head of Sales

Our rookie rep closed a deal solo, thanks to Sugar’s hints.

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Diego, Partner Mgr

I spend more time selling, less time clicking around.

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Scott, CEO

Feels snappy, even on hotel Wi-Fi.

Join 4000+ companies in 120+ countries who picked SugarCRM for its flexibility, industry features, ERP integrations, and more.

Watch a demo

3 min of sugarcrm in action

Play video

Talk to an expert

get no-nonsense answers

Talk to sales

Pricing request

3 min of SugarCRM in action

Request quote

SugarCRM is a leading sales CRM for B2B growth. Join the move.

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4000+
Customers
1M+
Users
120+
Countries
180+
ERP Integrations
94%
Customer Satisfaction
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See SugarCRM in action (2 min.)

A quick overview of SugarCRM and how it can help you retain and expand your business.

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Watch demo