Occam's Razor by Avinash Kaushik

Loss Recovery Growth Model: Answer Engine Optimization (AEO)

With the slow and steady evolution from keyword searching to resolution questions typed into Answer Engines, you are going to lose traffic (and revenue) somewhere in the rage of -18% to -64% during the course of the next calendar year. Today, our challenge is three-fold: A. How can you identify the size of your loss? B. What can you do to recover some losses? C. What actions can you take to take advantage of this shift and grow revenues?

Every smart company is building a forecasting model to estimate these three life-critical dimensions. Let me make that important exercise a little easier for you. My model will help…

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AEO: Answer Engine Analytics | Best Reports, KPIs, Metrics.

SEO served us well; it remains a revenue driving powerhouse today, and will do so for the near future. As humans shift FROM “keywording” for 10-blue links to do all the work themselves TO typing resolution questions to have the LLMs do nearly all the work… Answer Engine Optimization (AEO) becomes an exciting next step to ensure continued revenue growth. Answer Engine use is accelerating. They are doing all the work of influencing the human, helping make end point decisions. Result: Conversion Rates from AE visitors are massively higher! Seer Interactive: ChatGPT traffic converts at 16% vs. Google organic's 1.8%. Link. Ahrefs: 0.5% of the traffic is from AI Search,…

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