The movies – no one single human being could get enough of them. From the legion of Star Wars fans, to the faithful followers of Hogwarts; enjoying them has definitely evolved from being a luxurious penchant, to an indispensable hobby in anyone’s life. And reading the news lately, it would be tempting to say “up yours!” to the whole years and countless money spent on literature, devoted to studying the ever-so-important subject of marketing – for with the admission of Shah Rukh Khan into the Datukship of Melaka, it just goes on to prove that when it comes to promotion, nothing beats the silver screens.
Recognised for his contributions in promoting Melaka through his film roles shot in the historical city, one could only now begin to recall the countless times that such portrayals have swayed us. I mean how many times, while watching a Bollywood movie, have it crossed our minds that our next travel destination will be India? Or while watching the love story of Acha and Irwansyah unfolds, we thought of saving money to go to Indonesia? I bet plentiful.
The hard facts do exist if you think about it – if movies have no impact on tourism, why would the New Zealand Government maintain the Hobbit Village set from the production of the Lord of The Rings? And closer to home, why only after Korean dramas started playing on our local channels do we see the influx of tour packages to South Korea? Think about that…
Admittedly on the whole, our movies and dramas are crap when compared to Hollywood, Bollywood and K-Dramas, though some works by Suhaimi Baba and Yasmin Ahmad have actually gone international. Thus we take the only relevant route that any sane person would take given the chance – to appreciate the contributions of a well-known foreign actor, for acting in a foreign movie, set in Malaysia. Hey, if there is anything I’ve learnt from the pointy-haired boss (read: Dilbert), is that the longer the reason is, the better it is.
So I say, why stop here? Now is the opportunity for all of us to start the paperwork and propose the title of Datuk be conferred to other foreign stars.
Hence, I propose the first James Bond to be conferred the title – making Datuk Sean Connery.

The best 007 ever? (Image from ruggedelegantliving.com)
My reasons are as follows:
- The pre-requisite: Sean Connery also acted in a movie set in Malaysia – The Entrapment. And like Shah Rukh Khan’s, his film also has scenes filmed in Melaka and KLCC.
- Economics perspective: Sean Connery will appeal more to the westerners, who with extra disposable income in their hands (well, maybe not now, but soon again hopefully), will bring in more foreign exchange into the country – hence affecting the exchange rate in our favour.
- Coverage: You might not know Shah Rukh Khan, but everyone knows James Bond 007; and if you know Bond, you know Sean Connery.
- Mojo: James Bond is also a ladies’ man, and the movie Entrapment also features a sexy actress named Catherine Zeta-Jones – hence making every sane viewer go “Damn, that’s hot! Book me a flight to Malaysia baybeh!”
- British: He is British, and we love everything British.
- Worthwhile: Sean Connery is older, and more likely to go into retirement and concentrate his efforts fully into making more movies to promote Malaysia.
- Misc.: We already have a Bond Girl (Datuk Michelle Yeoh), so why not Bond himself?
The name’s Bond. Datuk James Bond.
