American Academy of Advertising's 2026 Annual Conference

American Academy of Advertising's 2026 Annual Conference

Welcome to the 2025 AAA Annual Conference in Pittsburgh, PA! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2025!

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8:59am EDT

Executive Committee Meeting Benson

9:00am EDT

Preconference 1: Integrating AI in Advertising Education Moody

1:00pm EDT

Preconference 2: Exploring the Potential of Generative AI in Academic Research - Demonstrations, Reflections, and Debate Moody

6:00pm EDT

Welcome Reception - sponsored by Continental Ballroom

7:00am EDT

Registration Continental Foyer

7:30am EDT

JCIRA ERB Meeting The Gallery First Timers & Mentors Breakfast - sponsored by Continental III

8:30am EDT

Session 1.01: Rethinking Advertising Research Moody Session 1.01a: A Half-Decade (2020 – 2025) of Advertising Research Productivity in American Academy of Advertising Owned Research Journals MoodySela Sar (University of Illinois at Urbana-Champaign) • Alicia Kenny (University of Tennessee) • Eric Haley (University of Tennessee) • Matthew Pittman (University of Tennessee) Session 1.01b: Virtual Voices, Real Insights: Evaluating Advertising Through Human and AI-Simulated Focus Groups MoodySela Sar (University of Illinois at Urbana-Champaign) • Huan Chen (University of Florida) • Yuan Nan (University of Florida) • Samantha Olinick (University of Florida) • Zhanhong Huang (University of Florida) Session 1.01c: 10,000-Dollar Toothpaste!? Using AI-Based Digital Participants to Measure Willingness to Pay in Advertising Research MoodySela Sar (University of Illinois at Urbana-Champaign) • Steffen Prior (University of Wuppertal) • Tobias Langner (University of Wuppertal) Session 1.01d: The Perception Gap: Reconciling Manipulation Checks and Outcomes in Experimental Advertising MoodySela Sar (University of Illinois at Urbana-Champaign) • Sanchary Pal (Northwestern University) Session 1.02: AI-Generated Content Saxon Session 1.02a: When Conversational AI Sells: How Sponsored Recommendations Impact Objectivity, Manipulation, and Consumer Trust SaxonAlvin Zhou (University of Minnesota - Twin Cities) • Won-Ki Moon (University of Florida) • Jing Yang (Boston University) • Hanyoung Kim (University of Kentucky) • Ja Kyung Seo (University of Alabama) Session 1.02b: Not All AI Ads Are Equal: How AI Attitudes Shape Consumer Responses to Small vs. Large Companies SaxonAlvin Zhou (University of Minnesota - Twin Cities) • Yoon Hi Sung (Yonsei University) • Eun Yeon Kang (Bryant University) • Rachel Lim (Oklahoma State University) • Jiyoon Han (San Diego State University) Session 1.02c: AI meets absurdity: Consumers’ responses to AI-manipulated absurd advertising on short-video social media SaxonAlvin Zhou (University of Minnesota - Twin Cities) • Anan Wan (Kansas State University) • Weilu Zhang (University of Kentucky) Session 1.02d: When Brands Use AI to Say Sorry: How Tone Affects Consumer Responses to Data Breach Crises SaxonAlvin Zhou (University of Minnesota - Twin Cities) • Joon Soo Lim (Syracuse University) • Nalae Hong (Syracuse University) • Jun Zhang (Middle Tennessee State University) Session 1.03: Narratives in Advertising Strait Session 1.03a: Brand Integration in Narrative Advertising: Managing the Trade Off Between Originality and Strategy Strait Session 1.03b: Foundational Framework in Virtual Influencer Marketing: Bridging Operational Control and Narrative archetypes in Virtual Influencer Design Strait Session 1.03c: Dog, Sky, and Smiles! A Computational Content Analysis of Demedicalization of Direct-to-Consumer Pharmaceutical Advertising Using Large Language Model Strait Session 1.03d: The Virtual Influencer Thinks of Its Existence, Therefore It Is: The Interaction of Ontological Narratives, AI Autonomy Cue, and Pre-existing Attitudes Strait Session 1.04: Special Topic Session: Excellence and Innovation in Advertising Teaching and Research: 10 Years of Mary Alice Shaver Promising Professor Award Nelson Committee Meeting Upon Request Broken Spoke Publication Committee Meeting The Gallery

10:00am EDT

Coffee Break - Sponsored by Foyer

10:30am EDT

Session 1.05: Moral Challenges in Advertising Moody Session 1.05a: When Robots Cross the Line: Consumer Moral Judgments of Robots’ Harm and Authority Violations MoodyJaehee Park (University of North Florida) • Seo Jeong Heo (University of Illinois at Urbana-Champaign) • Yuhosua Ryoo (University of Minnesota Duluth) • WooJin Kim (University of Colorado Boulder) Session 1.05b: Ubuntu as a Moral Frame: Advertising Engagement Reveals Insight into Moral Behavior in Africa MoodyJaehee Park (University of North Florida) • Kristen Sussman (Texas State University) • Prisca Ngondo (Texas State University) • Anna Klyueva (University of Houston-Clear Lake) Session 1.05c:Cultivating Moral Reasoning in Mass Communication Students: A Quasi-Experimental Study of CEAS Training MoodyJaehee Park (University of North Florida) • Christopher Vardeman (Towson University) Session 1.05d: Scandals, Morality, and Cancel Culture: How Consumers Judge Brands and Influencers MoodyJaehee Park (University of North Florida) • Saima Kazmi (University of Oregon) • Louvins Pierre (University of Illinois at Urbana Champaign) • Josh Anderson (University of Arizona) Session 1.06: Green and Sustainability in Advertising Saxon Session 1.06a: Me vs We: How Awe and Pride Affect Consumer Response to Green Advertising SaxonDana Alden (University of Hawai‘i at Mānoa) • Olivia Archer (University of Texas at Austin) • Kathrynn Pounders (University of Texas at Austin) • Chun In (Hazel) Yun (Dartmouth College) Session 1.06b: Virtual Influencers in Green Advertising: Human-Likeness, Collectivistic Orientations, and Message Congruence SaxonDana Alden (University of Hawai‘i at Mānoa) • Yoon Joo Lee (Washington State University) • Matthew Pittman (University of Tennessee) Session 1.06c: Exploring the Impact of Camera Point-of-view (POV) and Message Appeals in Sustainability Advertising SaxonDana Alden (University of Hawai‘i at Mānoa) • Kyeongwon Kwon (Auburn University at Montgomery) • Rachel Bailey (Florida State University) Session 1.06d: When Doing Good Looks Too Easy: The Effort Heuristic in AI-Driven Sustainability SaxonDana Alden (University of Hawai‘i at Mānoa) • Yuhosua Ryoo (University of Minnesota Duluth) • Eunjin (Anna) Kim (University of Southern California) • WooJin Kim (University of Colorado Boulder) • Charles R. Taylor (Villanova University) Session 1.07: AI Disclosure in Advertising Strait Session 1.07a: Do Large Language Models Help Micro-Influencers? AI Transparency and Multicultural Ad Effectiveness StraitHyunsang Son (University of New Mexico) • Donggyu Kim (University of Southern California) • Eunjin (Anna) Kim (University of Southern California) Session 1.07b: When the Illusion Breaks: Retrospective Discovery of AI-Generated Hyper-Realistic Ad Visuals and Its Impact on Consumer Attitudes StraitHyunsang Son (University of New Mexico) • Ofrit Kol (Ariel University) • Dorit Zimand-Sheiner (Ariel University) • Shalom Levy (Ariel University) Session 1.07c: Hidden in Plain Sight: Understanding Consumer Responses and Ad Recognition of Sponsored Content in Search Engine Gen-AI Overviews StraitHyunsang Son (University of New Mexico) • Mengqi (Maggie) Liao (University of Georgia) • Yuan Sun (University of Florida) • Nathaniel Evans (University of Georgia) Session 1.07d: Telling Time on Transparency: How Agency Framing and Disclosure Timing Shape Responses to AI Advertising StraitHyunsang Son (University of New Mexico) • Jingyi Carrie Xiao (University of South Carolina) • Linwan Wu (University of South Carolina) Session 1.08: Special Topic Session: Ad-vancing with AI: From Industry to Insight Nelson Committee Meeting Upon Request Broken Spoke

12:00pm EDT

Lunch - Sponsored by Continental Ballroom

1:30pm EDT

AAA-EAA Panel Session: Building, Executing, and Nurturing International Collaborations Paramount Ballroom II & III

2:30pm EDT

Session 1.09: Emotion in Advertising Moody Session 1.09a: The Emotional Journey of Guilt: How Virtual Reality Affects Consumer Behavior in Cause-Related Marketing by Luxury Brands MoodyJoanna Strycharz (University of Amsterdam) • Boyang (Vesper) Ding (University of Alabama) • Jihoon (Jay) Kim (University of Alabama) Session 1.09b: When Food Literacy Fails: The Role of Emotion in Healthwashing Detection MoodyJoanna Strycharz (University of Amsterdam) • Kacy Kim (Bryant University) • Junghoon Moon (Seoul National University) • Jae Hee Son (Seoul National University) • Sukki Yoon (Bryant University) Session 1.09c: Between Fuels and Dampeners: Emotional Trade-offs in Retweet Network of Controversial Advertising MoodyJoanna Strycharz (University of Amsterdam) • Wenwen Cao (University of Minnesota - Twin Cities) Session 1.09d: From Facial Expression to Engagement: Biometric Insights into Human and Virtual Influencer Marketing MoodyJoanna Strycharz (University of Amsterdam) • Jingyi Carrie Xiao (University of South Carolina) • Taylor Wen (University of South Carolina) • Jameson Hayes (University of South Carolina) Session 1.10: Non-Human Influencer in Advertising Saxon Session 1.10a: When Cuteness is not Enough: Reassessing the Persuasive Power of Pet Influencers SaxonJean Pfiffelmann (EM Strasbourg Business School) • Subhalakshmi Bezbaruah (Michigan State University) • Saleem Alhabash (Michigan State University) Session 1.10b: When Identity Disclosure Matters: The Interplay of Identity Disclosure, Message Type, and Product Type in AI Influencer Advertising on Social Media SaxonJean Pfiffelmann (EM Strasbourg Business School) • Se Il Park (University of Illinois at Urbana-Champaign) • Chang-Dae Ham (University of Illinois at Urbana-Champaign) Session 1.10c: When less is more: Analyzing the counterproductive effect of human-likeness on virtual influencers’ persuasiveness SaxonJean Pfiffelmann (EM Strasbourg Business School) • Jiemin Looi (Hong Kong Baptist University) • Eunjin (Anna) Kim (University of Southern California) Session 1.10d: Scandal as a Social Cue: How Scandal Severity Enhances Anthropomorphism of Virtual Influencers SaxonJean Pfiffelmann (EM Strasbourg Business School) • Sangwook Lee (University of Colorado Boulder) • Won-Ki Moon (University of Florida) • Jaewon Royce Choi (Louisiana State University) Session 1.11: Session Title: Prosocial Advertising Strait Session 1.11a: Should Nonprofit Organizations Request Specific Donation Amounts? An Empirical Investigation of Charitable Advertising through Donation Tiers StraitJaejin Lee (Florida State University) • Benjamin Borenstein (Villanova University) • Tyler Milfeld (Villanova University) • Carter Walden (Villanova University) • Olivia Packer (Villanova University) Session 1.11b: Seeing Minds in Machines: Understanding the Dual Dimensions of Mind Perception in AI-Driven Prosocial Campaigns StraitJaejin Lee (Florida State University) • WooJin Kim (University of Colorado Boulder) • Pooja Iyer (University of Colorado Boulder) Session 1.11c: Social Presence or Physical Presence: Investigating the Role of Presence Cues in Virtual Influencer’s Prosocial Persuasion StraitJaejin Lee (Florida State University) • Jiarou Chen (University of Minnesota - Twin Cities) Session 1.11d: Managing Aversion: Pathways to Authentic AI-enabled Prosocial Campaigns via Disclosure and Ethical Justification StraitJaejin Lee (Florida State University) • Yang Feng (University of Florida) • Tse-hsi Chien (University of Florida) • Xinyi Zuo (University of Florida) • Qingyuan Yang (University of Florida) Session 1.12: Special Topic Session: Navigating Advertising Academic Leadership during a Time of Change: An Inside Look at Administration Roles in the Age of A.I., Program Changes, and Industry Upheaval Nelson Committee Meeting Upon Request Broken Spoke

4:00pm EDT

Coffee Break - Sponsored by Foyer

4:30pm EDT

Session 1.13: Session Title: AI, Transparency; and Consumer Agency Moody Session 1.13a: “Just So You Know, I Am Not Human”: Building Pertinacious Image in Anthropomorphic AI for Enhancing Authenticity and Mitigating Uncanniness MoodySean Sawicki (University of Tampa) • Weilu Zhang (University of Kentucky) • Sisi Hu (University of Arkansas) Session 1.13b: From Black Box to Co-Agency: How Interactive Transparency Reduces Perceived Manipulative Intent in Recommender Systems MoodySean Sawicki (University of Tampa) • Yanyun Wang (University of Colorado Boulder) • Hanyoung Kim (University of Kentucky) • Yiqing Liao (University of Colorado Boulder) Session 1.13c: The Autonomy Tradeoff in Tailored Advertising: How Tailoring Strategies Shape Consumer Agency MoodySean Sawicki (University of Tampa) • Sangwook Lee (University of Colorado Boulder) • WooJin Kim (University of Colorado Boulder) Session 1.13d: Disclose or risk deception: Exploring users’ persuasion knowledge, perceptions, and policy preferences for AI-generated advertisements MoodySean Sawicki (University of Tampa) • Mingxi Sun (Nanyang Technological University) • Jiemin Looi (Hong Kong Baptist University) Session 1.14: Session Title: Gender Issues in Advertising Saxon Session 1.14a: Seeing Herself in the Ad? Feminist Perspectives and Self-Congruity Responses to Sexual Appeals of Thin versus Plus-Size Models SaxonYang Yang (University of Southern Indiana) • Hojoon Choi (University of Houston) • Nah Ray Han (Texas Christian University) • Temple Northup (San Diego State University) • Kyunga Yoo (KT(Korea Telecom)) Session 1.14b: No Shame in It: The Impact of Femvertising on Menstrual Stigma and Brand Outcomes SaxonYang Yang (University of Southern Indiana) • Bixuan Sun (University of Tennessee) • Katie Haejung Kim (University of Tennessee) Session 1.14c: Good-Enough Fit in NIL: Gender and Fanship Bridge Attitudes and Behavioral Intentions SaxonYang Yang (University of Southern Indiana) • Soyon (Michelle) Choi (University of Texas at Austin) • Natalie Brown-Devlin (University of Texas at Austin) Session 1.14d: The Sound of Influence: How Gendered Voices and Construal Level Shape Persuasive Outcomes in Voice Assistants SaxonYang Yang (University of Southern Indiana) • Jinping Wang (University of Florida) • Yuan Sun (University of Florida) • Qingyuan Yang (University of Florida) • Shuo Yao (University of Florida) Session 1.15: Influencer Advertising and Consumer Responses Strait Session 1.15a: From Friends to Lovers? Expectancy Violation and Consumer Responses to Virtual Influencers in Relational Roles StraitJung Hwa Choi (University of South Alabama) • Faren Karimkhan (Syracuse University) • Yang Feng (University of Florida) • Jeongmin Ham (University of Florida) Session 1.15b: Parody vs. Traditional Influencers: Parody’s Effectiveness on Instagram Users’ Attitudes and Purchase Intentions StraitJung Hwa Choi (University of South Alabama) • Macy Burkett (University of Kansas) • Vaibhav Diwanji (University of Kansas) Session 1.15c: Balancing Risks and Benefits: How Disclosure Specificity and Message Sidedness Shape Consumer Responses to Patient Influencer Pharmaceutical Advertising. StraitJung Hwa Choi (University of South Alabama) • Nathaniel Evans (University of Georgia) • Huiying (Amy) Ni (University of Georgia) • Erin Willis (University of Colorado Boulder) • Haoyue Xiang (University of Georgia) Session 1.15d: The influence of digital signage content on shopper responses: a moderated mediation model of advertisement type StraitJung Hwa Choi (University of South Alabama) • Sfiso Goodman Mahlangu (Tshwane University of Technology) • Thérèse Roux (Tshwane University of Technology) • Dion Van Zyl (University of South Africa) Session 1.16: Special Topic Session: Lecturers Without Borders: Teaching Advertising Across Cultures NelsonSydney Chinchanachokchai (University of Akron) • Tao Deng (DePaul University) • Marta Mensa (University of North Texas) • Dorit Zimand-Sheiner (Ariel University) • Khalid Alharbi (Imam Mohammad ibn Saud Islamic University) • Carrie La Ferle (Southern Methodist University) • Alexander Pfeuffer (University of Amsterdam) • Priska Breves (University of Amsterdam) Committee Meeting Upon Request Broken Spoke

6:00pm EDT

AAA Members' Meeting Continental Ballroom

7:00pm EDT

AAA President's Reception - Sponsored by Paramount Ballroom I & II

7:00am EDT

Past Presidents' Advisory Board Breakfast - Sponsored by The Gallery Registration Continental Foyer

8:00am EDT

Session 2.01: Consumer Decision Processes in Advertising Moody Session 2.01a: A Multimodal Biometric Examination of AIDA Model in Video Advertising Processing MoodyRobyn Goodman (University of Florida) • Jooyoung Kim (University of Georgia) • Jiwon Kim (University of Georgia) • Sung-Phil Kim (Ulsan National Institute of Science and Technology) • Minjo Choi (Amorepacific Corporation) • Seungji Lee (Ulsan National Institute of Science and Technology) Session 2.01b: Cognitive Offloading to Generative AI: A Drift Diffusion Model of Information Search Decisions MoodyRobyn Goodman (University of Florida) • Chen Chen (University of Miami) • Xuanjun Gong (Texas A&M University) • Geyi Wang (Rutgers University) Session 2.01c: More Than Just Information: The Role of Contextual Adaptation and Humor in GenAI Agent-Based Interaction in Consumer Trust and Satisfaction MoodyRobyn Goodman (University of Florida) • Soojin Kim (Louisiana State University) • Jiyoung Hwang (University of North Carolina at Greensboro) Session 2.01d: A Double-Edged Ad Stream: The Opposing Effects of Advertising-based Tiers on SVOD Customer Growth MoodyRobyn Goodman (University of Florida) • Jaewon Royce Choi (Louisiana State University) • Mi Hyun Lee (Northwestern University) Session 2.02: Ethics and Manipulation in Advertising Saxon Session 2.02a: Reflecting on Ethics in a Strategic Communication Writing Class: Insights for Advertising and Public Relations Pedagogy SaxonChris Vardeman (Towson University) • Erin Schauster (University of Colorado Boulder) Session 2.02b: Deceptively Similar: Understanding the Role of Ethnic Affinity Targeting in Gen-AI–Created Political Advertising SaxonChris Vardeman (Towson University) • Mengqi (Maggie) Liao (University of Georgia) • Joshua Cloudy (University of Georgia) Session 2.02c: Beyond the Algorithm: The Double-Edged Impact of Explainable AI SaxonChris Vardeman (Towson University) • WooJin Kim (University of Colorado Boulder) • Un Chae Chung (University of Wisconsin Whitewater) • Se Il Park (University of Illinois at Urbana-Champaign) • Chang-Dae Ham (University of Illinois at Urbana-Champaign) TSession 2.02d: Too Real or Too Fake? How Teens Interpret Manipulative Influencer Advertising SaxonChris Vardeman (Towson University) • Huan Chen (University of Florida) • Yuan Nan (University of Florida) • Samantha Olinick (University of Florida) Session 2.03: Asymmetric AI Influence in Framed Decisions: Conditional Effects and Risk Tolerance Moderation StraitJhih-Syuan (Elaine) Lin (National Chengchi University) • Doyle Yoon (University of Oklahoma) • Seunghyun Kim (University of Arkansas at Little Rock) Session 2.03: Augmenting Or Automating? The Impact Of Human-Ai Collaboration On Creativity And Persuasion In Advertising StraitJhih-Syuan (Elaine) Lin (National Chengchi University) • Sabrina Habib (University of South Carolina) • Shannon Zenner (Elon University) Session 2.03: Blending Human and AI Creativity for Branding: The Co-Creative Human-AI Model (CHAIM) and Its Application to Advertising StraitJhih-Syuan (Elaine) Lin (National Chengchi University) • Yongwoog (Andy) Jeon (Northern Illinois University) • Xiaoru Gao (Northern Illinois University) Session 2.03: Human–AI Co-Creation in Advertising Creativity Strait Session 2.03: The Match or Mismatch Between Chatbot Social Cues: The Interplay Between Emotional Expression and Shared Identity Cues StraitJhih-Syuan (Elaine) Lin (National Chengchi University) • Ja Kyung Seo (University of Alabama) Session 2.04: Special Topic Session: Cannabis Advertising and Social Responsibility in the Digital and Algorithmic Age NelsonMarla Stafford (University of Nevada - Las Vegas) • Tao Deng (DePaul University) • Mengyan Ma (Michigan State University) • Saleem Alhabash (Michigan State University) • Subhalakshmi Bezbaruah (Michigan State University)

9:30am EDT

Coffee Break - Sponsored by Foyer

10:00am EDT

JIA ERB Meeting The Gallery Session 2.05: Privacy and Surveillance Concerns in Advertising Moody Session 2.05a: When Phones Seem to Listen to Personalize Ads: The Effects of Conversation-Related Advertising on Advertising and Surveillance Responses MoodyOlivia Bullock (University of Florida) • Claire Segijn (University of Minnesota - Twin Cities) • Rongjin Zhang (University of Minnesota - Twin Cities) • Suzanna J. Opree (Erasmus University Rotterdam) • Joanna Strycharz (University of Amsterdam) Session 2.05b: The Persuasion Knowledge-Privacy Concerns Gap: How Cognitive & Affective Algorithmic Persuasion Knowledge Conjointly Impacts Privacy Concerns of AI-generated Ads MoodyOlivia Bullock (University of Florida) • Sieun Ha (University of Tennessee) • Matthew S Eastin (University of Texas at Austin) Session 2.05c: Consumer belief and attitude within personalized advertising based on offline conversations: A cross-cultural study on social media, trust, control, and cultural factors MoodyOlivia Bullock (University of Florida) • Nguyen Quynh Anh Luong (University of Minnesota - Twin Cities) • Anna Zindren (University of Minnesota - Twin Cities) • Claire Segijn (University of Minnesota - Twin Cities) Session 2.05d: Towards a validated scale for measuring social media privacy concerns MoodyOlivia Bullock (University of Florida) • Cristian Buzeta (Universidad de Chile) • Jean Pfiffelmann (EM Strasbourg Business School) • Freya De Keyzer (Erasmus University Rotterdam) • Rodolfo Lopez Moreno (Center for Social Conflict and Cohesion Studies) Session 2.06: Cultural Contexts in Advertising Saxon Session 2.06a: Family and Individual Consent in an AI-Generated Deleb Ad: A Comparison Between the United States and Brazil SaxonRalf Terlutter (University of Klagenfurt) • Daniella Greiffo (University of Georgia) Session 2.06b: Beyond National Culture: How Individual Uncertainty Avoidance and Social Relationship Motivations Drive Electronic Word-of-Mouth (eWOM) on Social Media SaxonRalf Terlutter (University of Klagenfurt) • Hojoon Choi (University of Houston) • Nah Ray Han (Texas Christian University) • Temple Northup (San Diego State University) • Kyung Yul Lee (Hanyang University ERICA) Session 2.06c: Too Old to Fit the Glass Slipper? Tightness-Looseness and Ageism in the Advertising Industry SaxonRalf Terlutter (University of Klagenfurt) • Sophia Mueller-Bryson (University of Miami) • Kasey Windels (University of Florida) • Ulla Hakala (University of Turku) • Malgorzata Karpinska-Krakowiak (University of Lodz) • Marcelina Czekaj (University of Lodz) Session 2.06d: Increasing Sustainable Food Consumption in Asian and Western Markets: Is Cross-National Standardization of Plant-Based Meat Brand Positioning a Viable Strategy? SaxonRalf Terlutter (University of Klagenfurt) • John Friend (University of Hawai‘i at Mānoa) • Dana Alden (University of Hawai‘i at Mānoa) • M. Blake Nichols (University of Hawai‘i at Mānoa) Session 2.07: Media Contexts and Multiplatform Advertising Strait Session 2.07a: Disclosing Incentives in Online Reviews: Effects on Perceived Sincerity, Self-Serving Motives, and Consumer Intentions StraitLouisa Ha (Bowling Green State University) • Buduo Wang (Texas Tech University) • Ben Libon (University of Georgia) Session 2.07b: Engagement in Motion: A Longitudinal Analysis of How Measurement Timing Affects Social Media Advertising Evaluation StraitLouisa Ha (Bowling Green State University) • Steffen Prior (University of Wuppertal) • Charlotte Lamerz (University of Wuppertal) • Tobias Langner (University of Wuppertal) Session 2.07c: How Consumers Respond to Phygital, Virtual Reality, and Web-Based Product Presentations StraitLouisa Ha (Bowling Green State University) • Mark Y. Yim (University of Massachusetts Lowell) • Vanessa Jang (Cyber Hankuk University of Foreign Studies) • Pearl Kwon (Korea University) Session 2.07d: Peripheral Cues in a Democracy? Using the Elaboration Likelihood Model to Examine Information Cues and Negativity in Millions of Political TV Advertisements StraitLouisa Ha (Bowling Green State University) • Alice Ji (University of Illinois at Urbana Champaign) • Michelle Nelson (University of Illinois at Urbana-Champaign) Session 2.08: Special Topic Session: Teaching Privacy in the Age of AI: Preparing Ethical Advertising Professionals NelsonNa Bai (Syracuse University) • Daniela Molta (Syracuse University) • Faren Karimkhan (Syracuse University) • Ewa Maslowska (University of Illinois at Urbana-Champaign) • Kristen Sussman (Texas State University)

11:30am EDT

Awards Lunch Continental Ballroom

1:00pm EDT

Session 2.09: Environmental Advertising Moody Session 2.09a: Strategic Use of Human vs. Virtual influencer in Environmental CSR Communication Engagement: Effects of Influencer Type and Consumer-Company Identification on Apple 2030 MoodyVesna Zabkar (University of Ljubljana) • Hayoung Sally Lim (University of Oregon) • Jeongwon Yang (University of Miami) • Luna Pittet Gonzalez (University of Florida) • Won-Ki Moon (University of Florida) Session 2.09b: Communicating Environmental Impacts of Generative Artificial Intelligence (Gen AI): How Generational Cohorts Respond to AI-Related Brand Activism MoodyVesna Zabkar (University of Ljubljana) • Minjie Li (University of Tennessee) Session 2.09c: Leveraging Construal Level in Environmental Advertising: The Influence of Regulatory Focus, Psychological Distance, and Perceived Efficacy MoodyVesna Zabkar (University of Ljubljana) • Sun-Young Park (University of Massachusetts Boston) • Hyunji Lim (University of Wisconsin - Parkside) Session 2.09d: Advance vs. Conserve: Aligning Message Framing and Attribute Type in Environmental Sustainability Advertising MoodyVesna Zabkar (University of Ljubljana) • Jacob Suher (Portland State University) • Ethan Cotton (Optic Nerve Eyewear) Session 2.10: Chatbot in Advertising Saxon Session 2.10a: Zero-Click Persuasion in LLM Advertising: The Role of Response Structures and Regulatory Mode Fit SaxonLinqi Lu (University of North Dakota) • Seo Jeong Heo (University of Illinois at Urbana-Champaign) • Yuhosua Ryoo (University of Minnesota Duluth) Session 2.10b: Chatbot as a Scapegoat? Expand Attribution Dynamics among Chatbot, Service Provider, and Brand SaxonLinqi Lu (University of North Dakota) • Chen Chen (University of Miami) • Xiaohan Hu (San Diego State University) • Xiaoyu (Zoe) Xu (State University of New York at Cortland) Session 2.10c: Buffering the Effects of Response Latency: Social Presence in Human-AI Collaboration Disclosure SaxonLinqi Lu (University of North Dakota) • Jihyun Soh (Ewha Womans University) • Jiyeon Lee (Ewha Womans University) • Eunice Kim (Ewha Womans University) Session 2.10d: “How Dare You, AI?”: When Adaptive AI Backfires Toward Disabilities and Social Exclusion SaxonLinqi Lu (University of North Dakota) • Minjeong Kim (Millikin University) • Yuhosua Ryoo (University of Minnesota Duluth) ISession 2.11b: mpact of Nutritional Labeling on Consumer Behavior and Advertising in Ecuador: Effects of Mandatory Labeling on Edible Products StraitYuan Sun (University of Florida) • Ximena Ferro (Universidad San Francisco de Quito) Session 2.11: Health Campaign Strait Session 2.11a: How Health Campaign Videos Persuade: Extending Media Richness Theory with a Message-Face-Voice Persuasion (MFVP) Model StraitYuan Sun (University of Florida) • Chris Noland (University of South Florida) • Fan Yang (University of South Carolina) • Janelle Applequist (University of South Florida) • Artemio Ramirez (University of South Florida) Session 2.11c: When Awe Meets Identity: Driving Sunscreen Adoption and Advocacy Through Culturally Resonant Advertising StraitYuan Sun (University of Florida) • Courtney Hixon-Robinson (Meredith College) • Christy Ashley (University of Rhode Island) Session 2.11d: Fresh Start Mindset and Mental Health Ads: Empathy, Stigma, and Face-Saving StraitYuan Sun (University of Florida) • Yoon Joo Lee (Washington State University) • Soontae Ahn (Ewha Womans University) Session 2.12: Special Topic Session: Towards a Privacy Footprint Framework: Measuring and Regulating Consumer Data in Advertising NelsonPooja Iyer (University of Colorado Boulder) • Laura Bright (University of Texas at Austin) • Claire Segijn (University of Minnesota - Twin Cities) • Nancy H. Brinson (University of Alabama) JA ERB & AE Meeting The Gallery

2:30pm EDT

Coffee Break - Sponsored by Foyer

3:00pm EDT

JCIRA ERB Meeting The Gallery Session 2.13: AI Aversion in Advertising Moody Session 2.13a: Measuring AI-Advertising Aversion: An Initial Scale Development and Empirical Assessment of Its Relationship with AI Anxiety MoodySoojung Kim (University of North Dakota) • Louvins Pierre (University of Illinois at Urbana Champaign) • Viviana Carolina Zambrano Rodriguez (University of South Carolina) • Jiayi (Joy) Wang (University of Illinois at Urbana-Champaign) Session 2.13b: Sick of Artificial Ad? Development and Validation of the AI Ad Sickness (AIAS) Scale MoodySoojung Kim (University of North Dakota) • Jing Yang (Boston University) • Minjin Rheu (Loyola University Chicago) • Eunjin (Anna) Kim (University of Southern California) • Susanna Lee (Boston University) Session 2.13c: Unpacking AI Aversion and Human Favoritism: The Mediating Roles of Perceived Effort and Emotion Expression in Advertising MoodySoojung Kim (University of North Dakota) • Yang Feng (University of Florida) • Xinyi Zuo (University of Florida) • Tse-hsi Chien (University of Florida) • Qingyuan Yang (University of Florida) Session 2.13d: The Human-AI Dilemma in Advertising: New Insights into How Content Creation Modalities Shape Consumer Attitudes MoodySoojung Kim (University of North Dakota) • Kibum Youn (Kutztown University of Pennsylvania) • Jungyun Won (William Paterson University of New Jersey) Session 2.14: Aging in Advertising Saxon Session 2.14a: Aging Under Neoliberalism: How Advertisements Target Older Adults Through Neoliberal Discourses SaxonAndy Corner (Michigan State University) • Kasey Windels (University of Florida) • Hanzi He (University of Florida) Session 2.14b: The Effects of Older People in Advertising – A Meta-Analysis SaxonAndy Corner (Michigan State University) • Martin Eisend (University of Vienna) • Malgorzata Karpinska-Krakowiak (University of Lodz) • Louise Wen Fong Kwok (University of Vienna) • Wojciech Trzebinski (SGH Warsaw School of Economics) Session 2.14c: #GrannyGoals: The Appeal of Granfluencers and Their Strategies for Branding and Sponsorship SaxonAndy Corner (Michigan State University) • Lening Wang (Nanyang Technological University) • Ying Yi Ng (Nanyang Technological University) • Nur Faateha Sarah Binte M. Shehzad (Nanyang Technological University) • Chen Lou (Nanyang Technological University) • Zhuoman Li (Nanyang Technological University) Session 2.14d: From Granny to Granfluencer: How Older Influencers are Challenging Age-Related Stereotypes and Affecting Consumer Responses Through Social Media SaxonAndy Corner (Michigan State University) • Sophia Mueller-Bryson (University of Miami) • Regina Ahn (University of Miami) • Hui Shi (University of Miami) • Xinyu Zhao (University of Miami) Session 2.15: Social Media Advertising and Engagement Strait Session 2.15a: The Effectiveness of Comment Sidedness on Inoculating Consumer Attitudes and Intentions Toward Social Media Advertising StraitJulian Felix Kopka (University of Wuppertal) • Ben Libon (University of Georgia) • Nathaniel Evans (University of Georgia) Session 2.15b: The Effect of Image Features on Social Media Engagement: The Moderating Role of Visual Aesthetics StraitJulian Felix Kopka (University of Wuppertal) • Nan Zhang (Michigan State University) • Hairong Li (Michigan State University) Session 2.15c: The Psychology of Social Media Movie Marketing StraitJulian Felix Kopka (University of Wuppertal) • Sitan Li (University of Tennessee) Session 2.15d: Brand Love: Teens, Social Media and Brand Activism StraitJulian Felix Kopka (University of Wuppertal) • Lance Porter (University of Georgia) • Wenwen Jiang (University of Georgia) • Joshua Cloudy (University of Georgia) • Sanghyeon Jeon (University of Georgia) • Ben Libon (University of Georgia) Session 2.16: Special Topic Session: Charting an Agenda for Impact Amid New Challenges to Advertising NelsonLinda Tuncay Zayer (Loyola University Chicago) • Catherine Coleman (Texas Christian University) • Shu-Chuan Chu (DePaul University) • Verena Gruber (Emlyon Business School) • Linda Zayer (Loyola University Chicago) • Jisu Huh (University of Minnesota - Twin Cities)

4:30pm EDT

Meet the Journal Editors - sponsored by Paramount IAlyse Lancaster (University of Miami)

6:00pm EDT

Special Off-Site Event at Stubb’s Bar-B-Q Restaurant - sponsored by Foyer

7:30am EDT

Coffee Break - Sponsored by Foyer

8:30am EDT

Session 3.01: Social Representation in Advertising Moody Session 3.01a: Beyond the Wheelchair: Generational Responses of Baby Boomers and Gen-Z towards Invisible and Visible Disabilities in Advertising MoodyYujin Lee (University of Illinois at Urbana-Champaign) • Sidharth Muralidharan (Southern Methodist University) • Carrie La Ferle (Southern Methodist University) • Osnat Roth-Cohen (Ariel University) Session 3.01b: Empowering or Alienating? Investigating Older Female Consumers' Responses to Advertising Featuring Older vs. Younger Female Models Through the Lens of Social Identity Theory MoodyYujin Lee (University of Illinois at Urbana-Champaign) • Eunseon Kwon (Texas Christian University) • Liang Ma (University of Massachusetts Boston) • Jong-Hyuok Jung (Texas Christian University) Session 3.01c: Commercializing “Slay”: LGBTQ+ Consumer Responses to the Use of Lavender Language in Social Media Advertising MoodyYujin Lee (University of Illinois at Urbana-Champaign) • Sophia Mueller-Bryson (University of Miami) • Kasey Windels (University of Florida) • Minjie Li (University of Tennessee) Session 3.01d: How Model Size, Discounts, and Cultural Mindsets Shape Responses to Fashion Ads MoodyYujin Lee (University of Illinois at Urbana-Champaign) • Sharmin Attaran (Bryant University) • Yung Kyun Choi (Dongguk University) • Kacy Kim (Bryant University) • Teresa McCarthy Byrne (Bryant University) • Sukki Yoon (Bryant University) Session 3.02: AI Literacy and Advertising Saxon Session 3.02a: From Black Box to Glass Box: The Moderating Role of AI Literacy on the Political Matching Effect. SaxonGurpreet Kour (Purdue University) • Un Chae Chung (University of Wisconsin Whitewater) • WooJin Kim (University of Colorado Boulder) • Seo Yoon Lee (Texas Christian University) • Jiyeon Chang (University of Illinois at Urbana-Champaign) • Se Il Park (University of Illinois at Urbana-Champaign) Session 3.02b: Consumer Responses to Human–AI Collaboration in Advertising: The Mediating Role of Authenticity SaxonGurpreet Kour (Purdue University) • Huan Chen (University of Florida) • Yoon Joo Lee (Washington State University) • Xiaofan Wei (University of Florida) • Xinyi Zuo (University of Florida) • Cheng Chang (University of Texas at Austin) • Eric Haley (University of Tennessee) Session 3.02c: The “ChatGPT Effect”? Exploring AI-Assisted Creative Process in Strategic Communication SaxonGurpreet Kour (Purdue University) • Weizi Liu (Texas Christian University) • Yanyun Wang (University of Colorado Boulder) • Royal Shrestha (Texas Christian University) • Weiyu Ding (University of Colorado Boulder) Session 3.02d: From Perception to Persuasion: What Drives Consumer Acceptance of Virtual Influencers as Brand Endorsers? SaxonGurpreet Kour (Purdue University) • Su Yeon Cho (Quinnipiac University) • Xinyu Zhao (University of Miami) • Regina Ahn (University of Miami) Session 3.03: Synthetic Content in Advertising Strait Session 3.03a: The Benevolent Deception: When Deepfakes Make Prosocial Advertising More Persuasive StraitJie Chen (University of Tennessee) • Jeewon Kim (University of Texas at Austin) • WooJin Kim (University of Colorado Boulder) • Yuhosua Ryoo (University of Minnesota Duluth) Session 3.03b: Fair Use or Foul Play? Deepfake Disclosures Effects and Perceived Realism StraitJie Chen (University of Tennessee) • Jiyoon Han (San Diego State University) • Xiaohan Hu (San Diego State University) • Arthur Santana (San Diego State University) Session 3.03c: Spot it, Avoid it. Natural Recognition of Deepfake UGC Ad and Its Impact on Consumers’ Well-being and Ad Avoidance StraitJie Chen (University of Tennessee) • Jing Yang (Boston University) • Susanna Lee (Boston University) • Minjin Rheu (Loyola University Chicago) • Eunjin (Anna) Kim (University of Southern California) Session 3.03d: Synthetic or Authentic? How AI-Generated Synthetic Images Shape Consumer Responses to Branding and Product Advertising StraitJie Chen (University of Tennessee) • Sangwook Lee (University of Colorado Boulder) • WooJin Kim (University of Colorado Boulder) • Yanyun Wang (University of Colorado Boulder) Session 3.04: Special Topic Session: Advertising in the Age of Online Communities: Strategies, Challenges, and Opportunities NelsonAvery Holton (University of Utah) • Guy Golan (Texas Christian University) • Jameson Hayes (University of South Carolina) • Chen Lou (Nanyang Technological University) • Joe Phua (Southern Methodist University)

10:00am EDT

Coffee Break - Sponsored by Foyer

10:30am EDT

Session 3.05: Machine Heuristics in Advertising Moody Session 3.05a: When Race Aligns with Code: Exploring the Role of Social Identity and Machine Heuristics in Virtual Influencer Marketing MoodyDoyle Yoon (University of Oklahoma) • Jingyi Carrie Xiao (University of South Carolina) • Taylor Wen (University of South Carolina) • Naa Amponsah Dodoo (Emerson College) Session 3.05b: As If Human or As If Machine? Examining Dimensional Trade-offs of Machine Heuristics in Human-Virtual Influencer Collaborations MoodyDoyle Yoon (University of Oklahoma) • Fanjue Liu (Shanghai Jiao Tong University) Session 3.05c: AI Disclosure in Health PSAs: Impacts on Originality Perceptions and the Moderating Role of AI Anxiety MoodyDoyle Yoon (University of Oklahoma) • Buduo Wang (Texas Tech University) • Jiwan Kafle (Texas Tech University) Session 3.05d: AI as Non-Judgmental Customer Service Agents: Mitigating Anxiety and Fear of Evaluation in Consumer Interactions MoodyDoyle Yoon (University of Oklahoma) • Rongjin Zhang (University of Minnesota - Twin Cities) • Claire Segijn (University of Minnesota - Twin Cities) Session 3.06: Mind Perception in Virtual Influencer Advertising Saxon Session 3.06a: Beyond looks: How Mind Perception of Virtual Influencers Shapes Consumer Trust and Engagement in Brand Activism SaxonRuiheng (Rachel) Sun (University of Minnesota - Twin Cities) • Xinyu Zhao (University of Miami) • Hui Shi (University of Miami) • Zhengyan Li (University of Miami) • Chen Chen (University of Miami) • Regina Ahn (University of Miami) • Sophia Mueller-Bryson (University of Miami) Session 3.06b: When a virtual influencer makes me feel guilty: The effects of virtual influencer (vs. human influencer) and guilt appeal on consumer responses to a green advertisement SaxonRuiheng (Rachel) Sun (University of Minnesota - Twin Cities) • Taeyeon Kim (Korea University) • Hyejin Bang (Kookmin University) • Dongwon Choi (Kookmin University) Session 3.06c: The evolving minds of virtual influencers: A longitudinal study of mind attribution and persuasion SaxonRuiheng (Rachel) Sun (University of Minnesota - Twin Cities) • Zeph van Berlo (University of Amsterdam) • Priska Breves (University of Amsterdam) • Lotte Willemsen (University of Amsterdam) Session 3.06d: Do We Envy the Virtual? Examining Dual Envy and Follower Count in Luxury Brand Advertisements Featuring Virtual Influencers SaxonRuiheng (Rachel) Sun (University of Minnesota - Twin Cities) • Jeongmin Ham (University of Florida) • Won-Ki Moon (University of Florida) • Tse-hsi Chien (University of Florida) Session 3.07: Branding Cues and Outcomes Strait Session 3.07a: When Brands Share a Celebrity Endorser: Trait Transfer Through Modified Celebrity Images in Multiple Brand Endorsements StraitPatrick Jamar (University of Texas at Austin) • Chunsik Lee (University of North Florida) • Hyojin Kim (University of Florida) Session 3.07b: Attracting Young People to Social Vocations: The Role of Happiness Benefit and Endorser Type in Vocational School Teacher Advertising StraitPatrick Jamar (University of Texas at Austin) • Bastian Blomberg (University of Wuppertal) • Tobias Langner (University of Wuppertal) • Daniel Bruns (IU International University of Applied) Session 3.07c: Do Scarcity Messages Work for Luxury Upcycled Products? The Role of Perceived Quality, Uniqueness, and Purchase Experience StraitPatrick Jamar (University of Texas at Austin) • Sunho Chung (Yonsei University) • Yili Chen (Yonsei University) • Ko Eun Yim (Yonsei University) • Hye Young Song (Yonsei University) • Yoon Hi Sung (Yonsei University) Session 3.07d: A Double-Edged Ad Stream: The Opposing Effects of Advertising-based Tiers on SVOD Customer Growth StraitPatrick Jamar (University of Texas at Austin) • Jaewon Royce Choi (Louisiana State University) • Mi Hyun Lee (Northwestern University) Session 3.08: Expanding Persuasion Knowledge in Advertising Nelson Session 3.08a: Adaptive or Defensive? How Perceived Regulatory Efficacy Shapes Consumer Coping with Targeted Advertising NelsonHyungrok Jin (University of Texas at Austin) • Ilwoo Ju (Purdue University) • Chang-Dae Ham (University of Illinois at Urbana-Champaign) Session 3.08b: Who wrote this post? Examining consumer responses to AI-generated influencer-sponsored content NelsonHyungrok Jin (University of Texas at Austin) • Mingxi Sun (Nanyang Technological University) • Chen Lou (Nanyang Technological University) Session 3.08c: Hidden in the Feed: LGBTQ+ Consumers’ Understanding and Evaluation of Algorithmic Advertising on Social Media. NelsonHyungrok Jin (University of Texas at Austin) • Julio Martin Velasquez Berrios (University of Miami) Session 3.08d: Signaling Transparency or Triggering Skepticism? Exploring how AI Disclosure in Product Advertising Influences Purchase Intention NelsonHyungrok Jin (University of Texas at Austin) • Louvins Pierre (University of Illinois at Urbana Champaign) • Viviana Carolina Zambrano Rodriguez (University of South Carolina) • Jiayi (Joy) Wang (University of Illinois at Urbana-Champaign) • Nisa Rahman (University of Illinois Urbana-Champaign)