Ecommerce
Serial 1 by Harley-Davidson Serial 1 Shopify PLUS Store powered by Harley-Davidson: timeless design with innovative technology.
Ecommerce

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Project

Shopify PLUS shop for Serial 1, featuring amazing, customized Pedelec product info with manual related products, optimized collection & landing templates.

By combining Harley-Davidson’s product development capabilities with the agility of a start-up brand, Serial 1 Cycles aims to provide premium e-bikes. Manufactured using the most advanced cycling technology available, the e-bikes are designed to create a simple and intuitive way to experience the fun, freedom and adventure of a pedal-assist electric bike.
The Pedelecs from “Serial 1 powered by Harley-Davidson” combine timeless design with innovative technology.

Service

Web Development Shopify Development
Frontend development
Consulting

Client

Serial 1

Location

Delaware, USA

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Solution

Live view —

Details

Setup

Concepting & structuring
Conversion optimization
CRO & ROI Strategy
Serial 1 by Harley-Davidson Flow automation

Balance

Load balancing
Reduced Serial 1 by Harley-Davidson latency
Asynchronous Serial 1 by Harley-Davidson scripting
Application performance

Structure

Rich results
Information Design
User behavior analysis
Serial 1 by Harley-Davidson SERP snippet optimization

Features

Structure

Faster than average

94 %

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Props

Info

  • Responsive
  • Html5
  • CSS3
  • SEO score

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SEO

Score

85 %

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Improvements

Conversion rate

Cro

Infos

Info

Serial 1 Shopify PLUS Store powered by Harley-Davidson: timeless design with innovative technology.

Tech

Software: Shopify
Work: Development
Analytics & reporting
Last Update:

Category

UX & UI Design
Liquid
Json
Ecommerce

The Serial 1 by Harley-Davidson Features

A totally customized, unique experience
wrenchSEO settings & options brushOutstanding future proof design mouseAccessibility & easy use statsOptimized & fast structure
Live view —

Tailor-Made Shopify Plus

Serial 1 by Harley-Davidson had specific requirements regarding the features expected for their new e-commerce site. Over the course of several workshops, milo 3oneseven defined the functional and technical scope to meet the requirements and meet user expectations.

All Serial 1 by Harley-Davidson UX and UI workshops were conducted using a mobile-first approach to meet current usage patterns, clear & efficient navigation was created to guide users through their Serial 1 by Harley-Davidson purchasing journey.

The Serial 1 by Harley-Davidson company's main objective was to improve cro, roi, site performance and page load times compared to their previous ecommerce technical stack.

Workflow

Serial 1 by Harley-Davidson Process

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design

Serial 1 by Harley-Davidson Setup

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

Launch

Production Style Guide
Launch Serial 1 by Harley-Davidson
User Feedback
Refinements
Maintenance Plan

EcommerceCategory

A designer, developer & ecommerce consultant with a proven five-star track record in the design, setup & optimization of ecommerce stores.
EcommerceShopifyShopify PLUS

Serial 1 by Harley-Davidson Gallery

Serial 1 by Harley-Davidson
Serial 1 Harley-Davidson
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Serial 1 by Harley-Davidson
powered by Harley-Davidson
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Serial 1 by Harley-Davidson
Serial 1 productpage ecommerce shopify PLUS design
View Serial 1 productpage ecommerce shopify PLUS design
Serial 1 by Harley-Davidson
Serial 1 mosh city
View Serial 1 mosh city
Serial 1 by Harley-Davidson
Serial 1 collection page ecommerce shopify PLUS design
View Serial 1 collection page ecommerce shopify PLUS design
Serial 1 by Harley-Davidson
serial1 product page ecommerce shopify PLUS design
View serial1 product page ecommerce shopify PLUS design

Strategy

1

Customer Journey

Analyzing how customers interact with Serial 1 by Harley-Davidson store and improving their experience.

2

Product Information

Ensure Serial 1 by Harley-Davidson product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Omnichannel Strategy

Seamless shopping experience across multiple platforms, including Serial 1 by Harley-Davidson, mobile apps, and social media.

4

Customer Retention

Loyalty programs, excellent Serial 1 by Harley-Davidson customer service, and personalized engagement to keep customers coming back.

5

Streamline Process

Flow tools to enhance efficiency, from inventory management to Serial 1 by Harley-Davidson customer service.

6

User Experience (UX/UI)

Improved Serial 1 by Harley-Davidson design and navigation to make shopping easier and more enjoyable.

Numbers

1

26 Custom Metafields

2

5847 Media files

3

34 Templates

4

12 Functions

5

12 Apps

6

4 Trackers

Serial 1 by Harley-Davidson Video

Serial 1 Shopify PLUS Store powered by Harley-Davidson: timeless design with innovative technology.

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Reviews

Tempero

I´ve lost count of the times I´ve recommended milo since he created our latest site and it´s not often that´s said about web designers! His speed a...

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Alpine EU

This was the second store that we setup together with Milo from 3oneseven. He was with us all the way and could fix all issues very fast and profession...

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BlissTunes

3oneseven Design created for us a fully interactive social networking website with an online store and shopping cart. I first came in contact with Milo...

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Asandri

We are very satisfied with the service and can only recommend Milo. Our questions and concerns were answered quickly and very well and then quickly imp...

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Michael Michaud DE

We would definitely recommend milo to anyone looking to improve their website. He provided excellent work and was easy and quick to communicate with. ...

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Bornbuckeye

Not only is milo a talented as a graphic designer but she also provides excellent recommendations for technology which helps to maximize the performanc...

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3oneseven is an eCommerce Agency and Shopify agency in Munich. 3oneseven specializes in web design, Shopify eCommerce, development, design and ecommerce optimization. 3oneseven is rated 5 out of 5 on Shopify.com.