How is the Swim Tether Checkout Process optimized?

Before: Swim Tether was running multi-step checkout process that required users to fill out extensive forms. After: Swim Tether features now a implified to a single-page checkout with auto-fill options and clear progress indicators, reducing cart abandonment rates.

Where the Swim Tether Product Pages enhanced?

Before: Product pages at Swim Tether were running with minimal information and small images. After: Swim Tether features high-quality images with zoom functionality, detailed product descriptions, customer reviews, and related product suggestions, leading to increased engagement and higher conversion rates.

How was the Swim Tether mobile Optimization implemented?

Before: Swim Tether store was not fully responsive, leading to poor user experience on mobile devices. After: Swim Tether runs now a fully responsive design with touch-friendly elements, ensuring a seamless shopping experience across all devices.

How was the Swim Tether Personalized User Experience optimized?

Before: Generic user experience with no personalization at Swim Tether. After: Swim Tether runs a custom implementation of personalized recommendations based on user behavior and preferences, increasing user satisfaction and repeat purchases at Swim Tether.

Is Swim Tether load time optimized?

Before: Slow-loading pages due to unoptimized images and scripts. After: Swim Tether runs now optimized images, minified scripts, and use of content delivery networks (CDNs) to ensure fast load times, improving overall user experience and SEO rankings.

Swim Tether - Ecommerce - Shopify - Shopify PLUS

Name: Swim Tether
Uploaded: 2025-09-02T11:36:37+02:00
Duration: 14 min 22 s
Description: Swim Tether Shopify PLUS store Belt Systems for Resistance and Tethered Swimming products, collection & landing templates for exclusive pool products.

Ecommerce

Swim Tether Swim Tether Shopify PLUS store Belt Systems for Resistance and Tethered Swimming products, collection & landing templates for exclusive pool products.

Ecommerce

Last update at 02 · 09 · by milo

‧‧‧ One of 594

Project

An American Shopify Plus shop for Swim Tether – Belt Systems for Resistance and Tethered Swimming products, collection & landing templates for exclusive pool products.

Products for swimming in place in small pools and spas. Stationary and resistance swimming experts in the world of fitness. Endless swimming in small spaces.

Service

Web Development Shopify Development
Frontend development
Consulting

Client

Swim Tether – Belt Systems for Resistance and Tethered Swimming

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Solution

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Details

Setup

Concepting & structuring
Conversion optimization
CRO & ROI Strategy
Swim Tether Flow automation

Balance

Load balancing
Reduced Swim Tether latency
Asynchronous Swim Tether scripting
Application performance

Structure

Rich results
Information Design
User behavior analysis
Swim Tether SERP snippet optimization

Features

Structure

Faster than average

94 %

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Props

Info

Responsive
Html5
CSS3
SEO score

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SEO

Score

81 %

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Improvements

Conversion rate

Cro

Infos

Info

Swim Tether Shopify PLUS store Belt Systems for Resistance and Tethered Swimming products, collection & landing templates for exclusive pool products.

Tech

Software: Shopify
Work: Development
Analytics & reporting
Last Update: 09.02.25

The Swim Tether Features

A totally customized, unique experience

wrenchSEO settings & options brushOutstanding future proof design mouseAccessibility & easy use statsOptimized & fast structure

Live view —

Tailor-Made Shopify Plus

Swim Tether had specific requirements regarding the features expected for their new e-commerce site. Over the course of several workshops, milo 3oneseven defined the functional and technical scope to meet the requirements and meet user expectations.

All Swim Tether UX and UI workshops were conducted using a mobile-first approach to meet current usage patterns, clear & efficient navigation was created to guide users through their Swim Tether purchasing journey.

The Swim Tether company's main objective was to improve cro, roi, site performance and page load times compared to their previous ecommerce technical stack.

Workflow

Swim Tether Process

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design

Swim Tether Setup

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

Launch

Production Style Guide
Launch Swim Tether
User Feedback
Refinements
Maintenance Plan

Ecommerce^Category

A designer, developer & ecommerce consultant with a proven five-star track record in the design, setup & optimization of ecommerce stores.

Ecommerce Shopify Shopify PLUS

Swim Tether Gallery

Swim Tether - front page ecommerce shopify design

View Swim Tether - front page ecommerce shopify design

shop for Swim Tether

View shop for Swim Tether

Swim Tether - Belt Systems for Resistance and Tethered Swimming

View Swim Tether - Belt Systems for Resistance and Tethered Swimming

swimming

View swimming

Strategy

Customer Journey

Analyzing how customers interact with Swim Tether store and improving their experience.

Product Information

Ensure Swim Tether product descriptions, images, and specifications are clear and compelling to increase conversions.

Omnichannel Strategy

Seamless shopping experience across multiple platforms, including Swim Tether, mobile apps, and social media.

Customer Retention

Loyalty programs, excellent Swim Tether customer service, and personalized engagement to keep customers coming back.

Streamline Process

Flow tools to enhance efficiency, from inventory management to Swim Tether customer service.

User Experience (UX/UI)

Improved Swim Tether design and navigation to make shopping easier and more enjoyable.

Numbers

16 Custom Metafields

4239 Media files

12 Templates

6 Functions

11 Apps

1 Trackers

Swim Tether Video

Swim Tether Shopify PLUS store Belt Systems for Resistance and Tethered Swimming products, collection & landing templates for exclusive pool products.

View Project View Reviews View All Work Get in touch

About milo

milo 3oneseven, a designer, developer, ecommerce consultant with a five-star track record in the design, setup & optimization of ecommerce stores.

Swim Tether

Project

Service

Client

Solution

Swim Tether UX design

An effective ecommerce store with Swim Tether layout ensures an organized design that guides users seamlessly through the shop.

Swim Tether User experience

Prioritized ecommerce shop usability with Swim Tether will ensure a seamless and fast user experience.

Swim Tether Optimal setup

Optimized store navigation with Swim Tether makes it easy for visitors to find information and explore store products.

Swim Tether Structured Data

Structured data has a positive impact with Swim Tether across the customer journey, from the research phase to converting a sale.e

Details

Setup

Balance

Structure

Features

Structure

Props

SEO

Improvements

Conversion rate

Infos

Info

Tech

Category

The Swim Tether Features

Tailor-Made Shopify Plus

Workflow

Swim Tether Process

Definition

Structure

Visuals

Swim Tether Setup

Development

Test & Refine

Launch

EcommerceCategory

Swim Tether Gallery

Strategy

Customer Journey

Product Information

Omnichannel Strategy

Customer Retention

Streamline Process

User Experience (UX/UI)

Numbers

16 Custom Metafields

4239 Media files

12 Templates

6 Functions

11 Apps

1 Trackers

Swim Tether Video

Reviews

Related

About milo

milo 3oneseven

Say hello

Talk

Visit

Follow

Swim Tether
UX design

Swim Tether
User experience

Swim Tether
Optimal setup

Swim Tether
Structured Data

Ecommerce^Category

milo ^3oneseven