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BaseCloud UTM Tracker v2.2 is the ultimate UTM tracking solution for WordPress with support for the “Big 4” form plugins and revolutionary async webhook support.
🎯 THE COLLECTOR: Advanced Cookie Tracking
Automatically captures and stores UTM parameters from your marketing campaigns in secure, persistent cookies.
📦 THE COURIER: Automated Webhook Injection
Game Changer! Automatically injects UTM data into ALL form webhook submissions – works with Gravity Forms, Elementor Pro, WPForms, and Contact Form 7!
The “Big 4” Form Support
- Gravity Forms – Full integration with async webhook support
- Elementor Pro Forms – Webhook injection for page builder forms
- WPForms – Complete webhook automation
- Contact Form 7 – Classic form plugin support
Key Features
- 🚀 Zero Manual Configuration – Works automatically after activation
- 🎯 COLLECTOR System – Advanced cookie-based tracking for 8 parameters
- 📦 COURIER System – Automatic webhook injection for all major form plugins
- ⚡ Async Webhook Support – Works with background processing (critical for Gravity Forms)
- 🔄 Real-Time Diagnostics – Animated status dashboard shows system health
- 📊 Entry Meta Storage – UTM data saved with each Gravity Forms submission
- 🎨 Beautiful Dashboard – Modern, animated interface with live status indicators
- 🔒 Privacy Compliant – Secure cookies with proper SameSite and HTTPS support
- 📱 iOS 14+ Support – Tracks gbraid and wbraid for enhanced Apple privacy tracking
Tracked Parameters (8 Total)
- referrer – Previous page URL
- utm_source – Campaign source (Google, Facebook, etc.)
- utm_medium – Marketing medium (CPC, email, social)
- utm_campaign – Campaign name
- utm_term – Campaign keywords
- gclid – Google Click ID
- gbraid – Google Brand Engagement (iOS 14+)
- wbraid – Web to App Brand Engagement (iOS 14+)
How THE COURIER Works
- Visitor arrives with UTM parameters in URL
- COLLECTOR captures and stores data in cookies
- Visitor submits a Gravity Form
- COURIER automatically injects all UTM data into webhook payload
- Your CRM receives complete attribution data – automatically!
Perfect For
- Digital Marketing Agencies – Complete campaign attribution without manual setup
- E-commerce Sites – Track ROI from every marketing channel
- Lead Generation – Automatic UTM data in your CRM
- SaaS Companies – Understand customer acquisition sources
- PPC Campaigns – Full Google Ads and Facebook Ads tracking
What’s NEW in v2.0.0?
- 🎯 COLLECTOR System – Advanced cookie tracking engine
- 📦 COURIER System – Automatic webhook injection (no manual fields!)
- 🎨 Animated Dashboard – Real-time system diagnostics with animations
- 📊 Entry Meta Storage – UTM data saved with each form submission
- 🔧 Excluded Webhooks – Option to exclude specific webhook URLs
- ✨ iOS 14+ Support – gbraid and wbraid parameter tracking
- 🚀 Zero Configuration – Works automatically after activation
Gravity Forms Integration (THE COURIER)
🚀 No Manual Field Creation Required!
The COURIER system automatically injects all UTM data into Gravity Forms webhook submissions. Simply:
- Enable “Gravity Forms Integration” in plugin settings
- Set up your Gravity Forms webhooks as normal
- The COURIER automatically adds UTM data to every webhook request
Optional: You can still create visible fields with parameter names (referrer, utm_source, etc.) if you want users to see the data. The COLLECTOR will populate them automatically.
Excluded Webhooks: Configure specific webhook URLs to exclude from UTM injection (useful for internal notifications).
Technical Features
- Lightweight – Minimal impact on site performance
- Standards Compliant – Follows WordPress coding standards
- Secure – Proper data sanitization and validation
- Translatable – Ready for internationalization
- Mobile Friendly – Works across all devices and browsers
- Entry Meta Storage – UTM data stored with each Gravity Forms entry
- Webhook Automation – Zero configuration webhook injection
- Animated UI – Real-time system status with smooth animations
Use Cases
Marketing Attribution: Track which campaigns generate the most leads and sales – automatically!
CRM Integration: UTM data flows seamlessly to your CRM via Gravity Forms webhooks.
A/B Testing: Compare performance between different campaign variations.
ROI Analysis: Calculate return on investment for different marketing channels.
Customer Journey: Understand how visitors discover and interact with your site.
Privacy Policy
BaseCloud UTM Tracker uses cookies to store UTM parameters for campaign attribution. This data helps website owners understand which marketing campaigns are most effective. The plugin:
- Stores UTM parameters in browser cookies
- Does not collect personal information
- Uses secure, same-site cookies
- Allows configuration of cookie duration
- Follows WordPress privacy best practices
Website owners should include UTM tracking in their privacy policy and inform users about the use of functional cookies for campaign attribution.
Support
For support, feature requests, or bug reports, please visit:
* Plugin Support: WordPress.org Support Forum
* Professional Support: BaseCloud Global
* Documentation: Plugin Documentation
About BaseCloud
BaseCloud Global is a technology company focused on creating powerful, user-friendly WordPress solutions for businesses and marketers. Our plugins are designed with performance, security, and usability in mind.
Visit us at basecloudglobal.com for more WordPress solutions.
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Automatic Installation
- Log in to your WordPress admin panel
- Navigate to Plugins > Add New
- Search for “BaseCloud UTM Tracker”
- Click “Install Now” and then “Activate”
- Done! The COLLECTOR and COURIER are now active.
Manual Installation
- Download the plugin ZIP file
- Log in to your WordPress admin panel
- Navigate to Plugins > Add New > Upload Plugin
- Choose the ZIP file and click “Install Now”
- Activate the plugin
Configuration
- Navigate to UTM Tracker in your WordPress admin menu
- Verify the System Status shows COLLECTOR and COURIER as Active
- (Optional) Adjust cookie duration (default: 7 days)
- (Optional) Add webhook URLs to exclude from UTM injection
- Save settings
That’s it! The plugin works automatically – no manual field creation needed.
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No! That’s the magic of v2.0. The COURIER system automatically injects UTM data into webhook submissions. You don’t need to create any fields.
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What UTM parameters are tracked?
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All 8 parameters:
* referrer – Previous page URL
* utm_source – Campaign source
* utm_medium – Marketing medium
* utm_campaign – Campaign name
* utm_term – Keywords
* gclid – Google Click ID
* gbraid – Google Brand Engagement (iOS 14+)
* wbraid – Web to App tracking (iOS 14+) -
How long are UTM parameters stored?
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UTM data is stored in cookies for the duration you specify in settings (1-365 days, default is 7 days).
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Does this work with other form plugins besides Gravity Forms?
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The COURIER system is specifically designed for Gravity Forms webhooks. The COLLECTOR (cookie tracking) works with any form plugin, but automatic webhook injection requires Gravity Forms.
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Is the plugin GDPR compliant?
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The plugin uses functional cookies necessary for tracking campaign attribution. You should include UTM tracking in your privacy policy and cookie notice.
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Can I exclude certain webhooks from UTM injection?
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Yes! In the plugin settings, add webhook URLs (one per line) to the “Excluded Webhook URLs” field. This is useful for internal notifications or universal webhooks.
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Does this affect site performance?
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No! The plugin is optimized for performance with minimal JavaScript and efficient server-side processing.
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Will this work with Elementor popups?
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Yes! The COLLECTOR includes special support for Elementor popup forms with automatic field population after popup opens.
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Can I see the UTM data somewhere?
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UTM data is stored in cookies and automatically populates Gravity Forms fields. You can view this data in your form submissions or integrate with analytics tools.
Reviews
There are no reviews for this plugin.
Contributors & Developers
“BaseCloud UTM Tracker” is open source software. The following people have contributed to this plugin.
Contributors
Translate “BaseCloud UTM Tracker” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.2.2
🚀 Enhanced Secret Sauce – CRM/Webhook Integration Update
• NEW: Google Brand Engagement Tracking – Added gbraid and wbraid parameter support for iOS 14+ tracking
• IMPROVED: Enhanced Secret Sauce Code – Updated core tracking engine with latest best practices
• FIXED: GCLID Cookie Naming – Removed bc_ prefix for better CRM/webhook compatibility
• ENHANCED: CRM Integration – Optimized field population for seamless webhook data transfer= 2.2.0 =
🚀 THE “BIG 4” FORM AUTOMATOR – Multi-Plugin Support
• NEW: Elementor Pro Integration – Automatic webhook injection for Elementor forms
• NEW: WPForms Integration – Complete webhook automation for WPForms
• NEW: Contact Form 7 Integration – Classic form plugin support with data injection
• CRITICAL: Async Webhook Support – Fixed Gravity Forms background processing (Priority 1 save)
• ENHANCED: Database Storage – UTM data now saved to database BEFORE async webhook queue
• IMPROVED: Multi-Plugin Dashboard – Real-time status for all 4 form plugins
• FIXED: Cookie Availability in Async – Reads from database when cookies unavailable
• ADDED: Form Plugin Detection – Automatic detection of installed form plugins
• OPTIMIZED: Webhook Injection Logic – Universal injection method for all form types
• UPDATED: Settings Panel – Individual toggles for each form plugin integration
Technical Improvements:
• Priority 1 execution for gform_after_submission (runs before async queue at Priority 10)
• Force database read in inject_gf_webhook for reliable async operation
• Added is_url_denied() helper method for cleaner deny list checking
• Support for JSON and array body formats in webhooks
• Elementor filter: elementor_pro/forms/webhook/request_args
• WPForms filter: wpforms_webhooks_request_args
• CF7 filter: wpcf7_posted_data
Breaking Changes:
• None – fully backward compatible with v2.0.0
2.0.0
🚀 GAME CHANGER: Complete Automation Revolution
• NEW: THE COURIER System – Automatic UTM injection into Gravity Forms webhooks – NO manual fields needed!
• NEW: THE COLLECTOR System – Advanced cookie-based tracking engine with enhanced reliability
• NEW: Animated Dashboard – Real-time system diagnostics with smooth animations and status indicators
• NEW: Entry Meta Storage – UTM data automatically saved with each Gravity Forms submission
• NEW: Excluded Webhooks – Configure specific webhook URLs to bypass UTM injection
• NEW: System Health Monitor – Live COLLECTOR and COURIER status with animated feedback
• ENHANCED: iOS 14+ Support – Full gbraid and wbraid parameter tracking for Apple privacy
• IMPROVED: Zero Configuration – Works automatically after activation – no setup required
• ADDED: Webhook Automation – All 8 parameters auto-injected into webhook payloads
• REDESIGNED: Modern UI – Beautiful gradient designs, hover effects, and smooth transitions
• REMOVED: Manual Field Creation – No longer needed! COURIER handles everything automatically
• OPTIMIZED: Performance – Streamlined code for faster page loads
• UPDATED: Cookie Names – Standardized naming (removed bc_ prefix) for better CRM compatibility
Breaking Changes:
• Removed auto_create_fields option (no longer needed with COURIER system)
• Removed tracked_parameters option (all 8 parameters now tracked by default)
• Changed gclid cookie from bc_gclid to gclid for CRM compatibility
1.2.2
Enhanced Secret Sauce – CRM/Webhook Integration Update
• NEW: Google Brand Engagement Tracking – Added gbraid and wbraid parameters for iOS 14+ tracking
• IMPROVED: GCLID Cookie Naming – Changed from bc_gclid to gclid for better CRM/webhook compatibility
• ENHANCED: Field Population – Streamlined secret sauce code with optimized field population
• UPDATED: Default Parameters – Now includes referrer, utm_source, utm_medium, utm_campaign, utm_term, gclid, gbraid, wbraid
• IMPROVED: Event Triggering – Added input and change events for better form integration
• OPTIMIZED: Label-Based Population – Streamlined field detection for text fields set to hidden visibility
• ENHANCED: Popup Integration – Improved Elementor popup support with better event handling
1.2.1
🔧 Critical Gravity Forms Integration Fix
• FIXED: Proper Field Creation – Auto-created fields now use text fields with hidden visibility (WordPress best practice)
• NEW: Server-Side Population – Added reliable server-side field population using Gravity Forms filters
• IMPROVED: Dynamic Population – Fields now properly support “Allow field to be populated dynamically” setting
• ENHANCED: Parameter Name Support – Correct parameter names (gclid, utm_source, etc.) for dynamic population
• ADDED: Triple Population Method – Server-side + parameter matching + label fallback for 100% reliability
• FIXED: Field Detection – Smart field detection prevents overwriting existing data
• IMPROVED: Form Compatibility – Better compatibility with all Gravity Forms features and add-ons
1.2.0
🚀 Major Feature Release – Enhanced Tracking & Automation
• NEW: Referrer Tracking – Automatically captures and stores the previous page URL (document.referrer)
• NEW: Auto-Create Hidden Fields – Automatically adds UTM hidden fields to new Gravity Forms
• Enhanced JavaScript Engine – Improved “secret sauce” code with modern ES6 features
• Smart Cookie Logic – Only sets cookies if they don’t exist, preventing data overwriting
• Advanced Popup Support – Enhanced integration with Elementor and other page builders
• Automatic Field Detection – Intelligent field creation with duplicate prevention
• Form-Level Settings – Per-form control for UTM field creation in Gravity Forms admin
• Updated Default Parameters – Now includes referrer tracking by default
• Improved Field Population – Better support for multiple forms and popup scenarios
• Enhanced Admin UI – Added referrer field to the field reference guide
1.1.6
Major UI Enhancement
• Modern dashboard layout with real-time status indicators
• Enhanced admin interface with responsive grid design
• Added visual status cards showing tracking configuration at-a-glance
• Improved success messages and user feedback
• Professional styling with better visual hierarchy
• Enhanced field reference guide with color-coded categories
• Added quick stats display for cookie duration and integrations
• Mobile-responsive admin interface
• Better documentation integration and support links
1.1.5
Release Update
• Bug fixes and improvements
• Updated version for deployment
1.1.4
Release Update
• Bug fixes and improvements
• Updated version for deployment
1.1.3
GitHub Actions Deployment Trigger
• Re-triggered automated deployment to WordPress.org
• Ensure assets are properly deployed via GitHub Actions
• Force deployment pipeline activation
• Test automated SVN commit process
1.1.2
Assets and Deployment Fix
• Added GitHub Actions workflow for automated WordPress.org deployment
• Corrected asset filenames to meet WordPress.org requirements
• Fixed plugin branding assets (banners and icons)
• Established automated deployment pipeline matching Security Manager
1.1.1
Deployment System Enhancement
• Updated deployment script to use Git-based approach
• Removed SVN dependencies for cleaner deployment process
• Added plugin network compatibility information
• Improved deployment workflow matching Security Manager
1.1.0
Admin Interface Enhancement
• Updated admin menu title from “UTM Tracker” to “UTM Analytics”
• Enhanced admin interface terminology for better clarity
• Improved user experience in WordPress dashboard navigation
• Minor version bump for interface improvements
1.0.3
Description Enhancement
• Enhanced plugin description with improved clarity
• Added emphasis on secure cookie storage
• Improved analytics terminology for better user understanding
• Minor text improvements for professional presentation
1.0.2
Assets Update
- Added professional plugin assets (banners and icons)
- Enhanced WordPress.org directory presentation
- Improved plugin branding and visual identity
- Updated deployment workflow for assets
1.0.1
Minor Update & Testing
- Improved GitHub repository integration and documentation
- Enhanced deployment workflow testing
- Minor code optimizations for better performance
- Updated repository links and branding consistency
1.0.0
Initial Release
- Complete UTM parameter tracking system
- Gravity Forms integration for automatic field population
- Configurable cookie duration (1-365 days)
- Custom parameter tracking support
- Professional admin interface with BaseCloud branding
- HTTPS and security best practices
- WordPress coding standards compliance
- Translation ready
