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Dalton helps you launch website experiments 5x faster than traditional A/B testing. AI generates high-impact variants in your brand voice—you approve before launch. Multi-armed bandit optimization delivers results in 2-4 weeks instead of 3+ months.
This is a companion plugin for the Dalton service. You need a Dalton account to use this plugin. Dalton is a paid Software as a Service (SaaS) platform.
How It Works
- AI Suggests Experiments – Dalton analyzes your pages and suggests high-impact tests
- You Approve Variants – Review AI-generated alternatives in your brand voice
- Launch with One Click – No coding required, experiments go live instantly
- Get Fast Results – Multi-armed bandit routing delivers insights in 2-4 weeks
- Dynamic Optimization – Traffic automatically routes to top performers while learning
Why Dalton is Better Than Traditional A/B Testing
Traditional A/B Testing:
* Requires developers for each variant
* Takes 3+ months per test
* Tests 1-2 variants at a time
* Needs 100K+ sessions to be effective
* Uses fixed 50/50 traffic split
Dalton:
* AI generates variants, marketing approves
* Results in 2-4 weeks
* Test 10+ variants simultaneously
* Works with 5K+ sessions per page
* Dynamic routing to winners
Key Features
- AI Experiment Builder – Suggests high-impact tests, generates variants in your brand voice
- Multi-Armed Bandit Optimization – Dynamic traffic routing maximizes conversions while learning
- No Developers Needed – Marketing teams work independently after 5-minute installation
- Match Landing Pages to Ads – Automatically show visitors pages that match their ad creative
- URL Split Testing – Test completely different page designs head-to-head
- Brand Intelligence – AI learns your brand voice automatically
Perfect For
- E-commerce product pages
- SaaS trial optimization
- B2B landing pages
- Ad campaign landing pages
- Sites with 5K+ monthly sessions per page
Privacy & Data Collection
Dalton collects visitor behavior data (page views, clicks, conversions) to power experiment optimization. This data is processed on Dalton’s servers. You maintain full control—all variants require your approval before going live. Review our Privacy Policy for complete details.
Pricing
Dalton operates on traffic-based pricing. Contact [email protected] to discuss pricing for your specific needs.
External Services
This plugin connects to the following external services:
- Dalton Platform (https://platform.getdalton.com) – For account creation and experiment management
- Dalton Optimization Engine (https://getdalton.com) – Collects visitor behavior data and serves experiment variants
By using this plugin, you agree to Dalton’s Terms of Service and Privacy Policy.
Documentation
For detailed guides and best practices, visit our documentation.
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Automatic Installation
- Install and activate the Dalton plugin through the WordPress plugins screen
- Go to Dalton in your WordPress admin menu
- Follow the setup instructions to create your account
- Add the Dalton script tag to your site
- Start creating experiments!
Manual Installation
- Upload the
daltonfolder to the/wp-content/plugins/directory - Activate the plugin through the ‘Plugins’ menu in WordPress
- Go to Dalton in your WordPress admin menu and follow setup instructions
After Installation
- Sign up at https://platform.getdalton.com/onboarding/start
- Get your tracking script from the dashboard
- Add the script to your site’s section (via theme editor or code snippet plugin)
- Return to Dalton platform to create your first experiment
Full documentation available at https://docs.getdalton.com
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Do I need coding skills?
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No! After the initial 5-minute script installation (which requires adding one line of code), marketing teams can create and launch experiments independently. AI generates all variant code—you just approve or edit.
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How is this different from regular A/B testing?
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Traditional A/B testing splits traffic 50/50 between variants and requires months of data. Dalton uses multi-armed bandit optimization, which dynamically routes more traffic to winning variants while still learning from all options. This delivers results 5x faster (2-4 weeks vs 3+ months).
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Does Dalton automatically change my website?
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No. Dalton suggests experiments and generates variants, but nothing goes live until you explicitly approve it. You maintain full control over what appears on your site.
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What traffic level do I need?
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Dalton works best with 5K+ sessions per month per page you want to test. Below that, tests take 6-8 weeks instead of 2-4 weeks. Traditional A/B testing typically requires 100K+ sessions.
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Will this slow down my site?
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No. Dalton’s script loads in <50ms with zero performance impact on your site speed.
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Can I use this with Google Analytics?
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Yes. Dalton integrates directly with GA4 and other analytics platforms.
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What’s the pricing?
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Pricing is based on traffic volume. Contact [email protected] to discuss your specific needs.
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Can I test multiple pages at once?
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Yes! You can run experiments on multiple pages simultaneously. Each experiment routes traffic independently.
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What types of changes can I test?
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Headlines, copy, CTAs, images, layouts, forms, pricing displays, social proof elements, and more. You can test individual elements or entirely different page designs.
Reviews
Contributors & Developers
“Dalton – AI Website Optimization” is open source software. The following people have contributed to this plugin.
Contributors
Translate “Dalton – AI Website Optimization” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0.0
- Initial release
- Setup instructions and quick links to Dalton platform
- Documentation links
- WordPress 6.7 compatibility
