We care about metrics that matter and impact your bottomline. We are also transparent in where your money is being spent and what the ROI on that spend actually is. You stay informed on every aspect of your account and can rest assured that we continuously optimize ad spend.
Any business with a website that is looking for better qualified leads that turn into paying. clients need to run Google Ads campaigns for maximum return. Google Ads are an integral part of a successful digital marketing strategy. We engineer and fine-tune your Google Ads campaign to generate highly targeted, ready-to-convert leads or sales. You can expect increased quality traffic, higher conversion rates, and improved cost-per-acquisition metrics.
We review your current ads (if you are running any) and your website in order to prepare for your Google Ads implementation. We will then advise on plan of action and predicted monthly spend before kicking off your campaigns.
Our Google Ads management includes a Client Success Manager & Strategic Advice. We continuously improve account performance, communicate with your team, assist with feedback and provide real-time, data-driven insights for your business.
Please note that setup takes between 5-10 Working days.
Our Google Ads clients have a mandatory minimum management fee of $1000. We charge a set management fee that is 20% of the budget. BaseCloud CRM is an additional option to consider for Google Ads. This enables the BaseCloud specialist to know EXACTLY the quality of leads being generated and allows the BaseCloud specialist to act proactively on your campaign management. For more details and our pricing sheet, see the pricing tab.
We bill our total management fee monthly.
When we complete your Google Ads audit, we suggest a minimum ad spend that will ensure active incoming leads and conversions.
Google ads run on a daily budget model. We calculate what your daily budget would be from the monthly budget you supply. Google will never spend more than what you allow. It is important to note, you only pay if someone clicks on your ad.
Once your account goes live, you’ll see clicks within the first day. Google will take about two weeks to learn an effective bidding strategy for your ads, and will make recommendations. We will collect about 30 days’ worth of data and give you feedback and recommendations.
You can add or remove products/services in your campaigns at any time.
We build a campaign strategy based on the sales data provided by you. Google is a very good tool and can make recommendations, but it requires marketing input and continuous management for optimal ad performance. We do partner and collaborate with Google in order to improve campaign data and make the most of client ad spend.
You can reduce budget instead of pausing campaigns in order to keep momentum going. BaseCloud CRM is perfect for proper lead management and nurturing to ensure that the leads you are gathering through Google Ads turn into long term clients.
Your website is the virtual storefront of your business and partially responsible for conversion of leads into clients when they land on your website from your Google Ad campaign. It is very likely that changes will need to be made to your website in order to ensure successful conversion of Google Ads leads. Your website is very important from a positioning point of view and can cause leads to bounce the moment they land on your site and choosing a competitor instead. We will make recommendations on campaign and website level improvements where needed.
The majority of our clients have run Google Ads in the past without much success. We offer a free Google Ads audit so that we can delve into historic data, spot pitfalls and get a better idea of what the results were in the past and why those campaigns failed. Our Google Ads are managed by engineers, not just your average marketing agent. We study the numbers and build a new strategy that learns from what didn’t work before.
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