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Google Ads

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Think three times the clicks. That's three times the business.

Running campaigns that feel meh? Tired of low conversions or leads that ghost you? Wasting time managing an agency that “reports” but never performs? Its time to turn ad budget into a revenue engine. You’ve got a growing brand, solid reputation, and momentum but you’re missing performance management that understands conversion and customer intent.

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THE FACTS
You cannot improve what you do not measure.

We don’t guess. We don’t “set and forget.” We build strategic, data-led campaigns that perform and we’ve got the numbers to prove it. BaseCloud Google Ads are designed for businesses that want predictable, profitable customer acquisition through smart search strategy.

Turns curious clicks into
Paying Clients

We Believe In
Campaigns That Drive Clicks — And Conversions

Our click-through rates are approximately three times the global average. That’s what happens when strategy, psychology, and creativity work together to attract the right people — not just any clicks. Our Google Ads campaigns are conversion-led from the ground up. That means you’re not just getting traffic — you’re getting action. Our funnel-based strategy ensures we attract and convert your ideal buyers at every stage. Because getting clicks is only the first step. Our ads go hand-in-hand with our high-converting websites, turning searchers into buyers like clockwork.

Google Ads campaign and stats

Now Experience
Tailored Management & Optimization

No templates. No rinse-and-repeat. Every campaign is custom-built by our in-house performance team, with smart segmentation, psychological triggers, and a focus on your business goals. We employ laser-focused targeting based on real buyer intent.

We monitor and adjust your campaigns daily to ensure we’re squeezing every cent of value from your budget. If it’s not performing, we fix it — fast. Your ads show up when and where it matters most. We don’t waste budget on window shoppers, we capture demand at the moment it’s ready to convert.

Google Ads management

We Harness
Smart AI + human insights

Our team uses the latest machine learning tech paired with real marketing brains and engineering skill to optimise daily. No autopilot here.

BaseCloud CRM and UTM Parameters capture leads more reliably, manages them intelligently and closes more sales with less friction. It ensures any leads generated via Google Ads is tracked not just as a click or impression, but as a lead with rich metadata (where exactly it came from), and that this information is visible both inside BaseCloud CRM and passed back to Google (for conversion tracking and optimisation).

BaseCloud Google Ads insights

You Get
Crystal Clear Reporting

Forget confusing dashboards or fluffy KPIs. We give you real data that makes sense and shows exactly how your ad spend is turning into business growth.

Google Ads reporting

One Strategy
Total Funnel Alignment

From your first ad impression to final conversion, your entire sales funnel is working in sync. Our Google Ads, websites, and CRM are fully integrated — built to convert, track, and optimise in real time. This is a full funnel strategy that aligns with your sales goals.

Google Ads sales funnel illustration

OUR PRICING

Our Google Ads Management is billed monthly and requires a minimum ad spend

What is your Ad spend Budget?
R20,000 $5,000
PER MONTH

*BaseCloud charges a 20% management fee additional to your chosen ad spend.

We manage Google Ads for these clients.

Feel free to ask them about us...

CLIENT EXPERIENCE

How Google Ads helped Heavenly Coffees Soar

We started working with BaseCloud in 2020, just before the advent of COVID. At that point in time, our online business was just about non-existent, and we decided it was time to get our online business going, so we signed up with BaseCloud. We can say that with just about immediate effect, we saw a massive increase in our sales. Subsequent to that, we’ve been working with them on an ongoing basis, and recently they also started doing some of our Meta advertising for us. I can wholeheartedly recommend BaseCloud as a company that really knows their stuff when it comes to Google Ads.

Francois Dreyer, Owner Heavenly Coffees

Heavenly Coffees shopfront

CLIENT CASE STUDIES

Growth in action
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BaseCloud X Wati Redefining WhatsApp ROI

How a tutoring company transformed their ROI using the power of BaseCloud CRM + Wati’s powerful WhatsApp lead tracking capability.

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Why Google PMax Campaigns Fail At Lead Generation

Google launches new campaign types faster than most businesses can evaluate them and Performance Max (PMax) is one of the most confusing. It promises full reach across Google’s platforms, from Search to Maps to Display. 

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How BaseCloud CRM Utilises UTM Parameters + Google Ads for Lead Tracking & Feedback Loop

BaseCloud CRM captures leads more reliably, manages them intelligently & closes more sales with UTM parameters analyzing effectiveness in Google Ad campaigns.

CLIENT TESTIMONIAL

What our clients say
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So, what's next?
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