The work is tedious, and you don't win any design prizes with it, and people get bored, but it trains you to listen to things that, for us, are terribly unimportant, but for are clients are very important.
-Erik Spiekermann about corporate design work
We are a service industry. I'm not an artist…I am a designer. I work for other people. I solve other peoples' problems, not my own. My personality comes into it, but I'm not an artist. I don't express myself. I have a style…but I do work for clients. It doesn't mean I'm a slave! But if I take on a commission, a project, I will, at least metaphorically speaking, kill for those people. I will be very, very loyal. Otherwise, you know, why bother? If you find you're not loyal…to your client anymore, it's time to get out. It's a relationship.
-Erik Spiekermann on how he stays involved with work that he finds tedious
Click here to listen to the whole Design Matters interview. It's a good listen.
