Control your brand's story before someone else does. Learn how a newsroom ensures accuracy, boosts SEO, and strengthens media relations.
The Great Xodus: Should PR Teams Follow the Mass Exit from ‘X’?
As brands and media outlets like The Guardian and NPR leave X (formerly Twitter), PR professionals must reconsider whether the platform is still worth the investment. With growing concerns over moderation and shifting audience engagement, alternatives like Bluesky and LinkedIn are gaining popularity. A multi-platform strategy may now be essential for maintaining brand visibility and reputation.
6 Reasons Why PR Pros Should Stop Using PDFs
In a digital landscape prioritising accessibility and engagement, PDFs are increasingly outdated. They present barriers for mobile users, lack interactivity, and offer no data traceability, making it difficult for PR and Marcomms teams to measure effectiveness. This article explores six key reasons to reconsider using PDFs for communication.
Measuring Outcomes & Impact: Top 5 Survey Tools for PR Measurement
Top 5 survey tools to help Public Relations professionals measure PR outcomes and business impact.
Budget-Friendly Strategies for Tracking PR Out-takes and Outcomes
Effective PR measurement demands careful planning. While output metrics are now more accessible, thanks to platforms like Ace Media, tracking outcomes and impact remains a challenge for many businesses due to time and budget limitations. This article aims to empower budget-conscious PR professionals by providing them with free and low-cost tools to gather valuable insights and monitor audience perception and business impact effectively.
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