Author: L Kingsnorth

Measuring Outcomes & Impact: Top 5 Survey Tools for PR Measurement

Top 5 survey tools to help Public Relations professionals measure PR outcomes and business impact.

Budget-Friendly Strategies for Tracking PR Out-takes and Outcomes

Effective PR measurement demands careful planning. While output metrics are now more accessible, thanks to platforms like Ace Media, tracking outcomes and impact remains a challenge for many businesses due to time and budget limitations. This article aims to empower budget-conscious PR professionals by providing them with free and low-cost tools to gather valuable insights and monitor audience perception and business impact effectively.

Helping Clients See Past ‘Vanity Metrics’ in PR

Explore challenges in PR's use of AVE metrics, understanding client requests and guiding agencies to adopt impactful measurement approaches. Emphasizing industry-wide collaboration, we aim to move beyond 'vanity metrics,' strengthen client relationships, and contribute to measurable business success.

Most Popular AI Tools in Public Relations: Transforming Strategies and Decision-Making

Explore the transformative impact of AI in public relations (PR). Discover popular AI tools such as ChatGPT, Midjourney, and Otter.ai, revolutionizing workflows with automation and providing valuable insights. Learn how responsible AI use enhances efficiency, creativity, and decision-making for PR professionals, ensuring a competitive edge in the industry's dynamic landscape.

Unleashing the Power of Digital-First Assets: Enhance Media Coverage and Combat Misinformation

In a rapidly evolving digital landscape, embracing digital-first assets is essential for PR agencies and organizations. This article explores their positive impact, from enhancing media coverage to countering misinformation.