Grey Matters Tuesday

A new way to give back to brain health

An Opportunity to Double Your Impact

This November 25, Brain Canada is launching it’s first ever Grey Matters Tuesday campaign to make your gift go twice as far for brain research.

Thanks to a generous donor who wishes to remain anonymous, every donation made during the campaign will be matched, up to $10,000.

What is Grey Matters Tuesday?

As the holiday season ramps up with shopping and festivities, Grey Matters Tuesday invites Canadians to pause and reflect on something truly meaningful: brain health.

Nearly 2 out of 3 Canadians will face a brain disease or disorder in their lifetime, and virtually everyone will be affected, whether personally or through someone they love.

It’s About Making a Difference

Every matched gift fuels cutting-edge research that can lead to breakthroughs in treatment, care, and understanding of brain disorders across all ages, from children to seniors.

Brain Canada is committed to connecting discoveries across conditions and unlocking new possibilities for prevention and healing. With your support, we can move faster toward a future where brain health is prioritized, protected, and better understood.

Join the Movement on November 25

Before the glitter and gift wrap take over, dedicate your Tuesday to what truly matters.

Donate today and double your impact, because when it comes to our grey matter, every moment and every dollar counts.

Brain Canada – Together, at the heart of all things brain.