Our New Year’s Resolutions: Continuing the Values That Drive Cause Inspired
As we step into a new year, we’re reflecting on what matters most: our clients, our mission, and the standards that guide every interaction, campaign, and strategy. At Cause Inspired, our service values aren’t just words; they’re the commitments …
Storytelling in the Age of Short Attention Spans
In the era of digital consumption, attention spans are famously short, but emotional resonance still holds. Audiences may spend only moments with your content, but memories and perceptions formed in those moments can shape long-term engagement and loyalty.
What’s changed …
The Strategic SEO Refresh Every Nonprofit Should Do Before the New Year
As the year winds down, many nonprofits turn their attention to year-end appeals, campaign reporting, and planning for what’s next. It’s also one of the most valuable times to step back and assess how well your website is positioned …
Your Nonprofit’s Holiday Out-of-Office Checklist
The holiday season is one of the busiest times of year for nonprofits and for your supporters. As your team prepares to take some well-deserved time off, a little digital housekeeping can go a long way toward ensuring your …
How to Turn Google Ads Data into Actionable Insights for 2026 Planning
As nonprofits look ahead to 2026, Google Ads, whether powered by the Ad Grant or paired with paid ads, remains one of the most valuable tools for reaching audiences, driving donations, and expanding mission impact. But success isn’t just …
How to Create a Content Marketing Calendar for Your Nonprofit
As we head toward 2026, now is the ideal moment to build or refresh your content marketing calendar. Whether you’re part of a large nonprofit team with dedicated staff or a small organization with one person wearing all the …
PMax for Nonprofits: Are You Ready for 2026 Campaign Success?
As the nonprofit sector becomes more competitive in the digital landscape, optimizing your Google Ads strategy is no longer optional, it’s mission critical. One of the most powerful tools in your toolkit? Performance Max (PMax) campaigns. Originally launched to …
Giving Thanks: The Time to Strengthen Your Donor Relationships
As Thanksgiving arrives, many of us take intentional time to pause, reflect, and acknowledge what we’re grateful for. For nonprofits, this is the season to extend that spirit of gratitude to donors. A thoughtful thank-you campaign doesn’t just feel …
Accessibility and Trust: The Overlooked Keys to an Effective Nonprofit Website
When nonprofits think about improving their website, the conversation usually revolves around design, content, and donation forms. But two elements are often overlooked: accessibility and trust. These aren’t just technical checkboxes or branding preferences; they are core drivers of …
How Do You Retarget Site Visitors with Paid Ads? A Nonprofit-Friendly Guide
Your nonprofit works hard to build awareness, attract visitors to your website, and keep supporters engaged. While great content and strong mission storytelling are crucial, it typically will take more than a single visit for most users to convert. …
How Google Analytics 4 (GA4) Can Help You Understand Donor Behavior
One of the most powerful tools in your toolkit is Google Analytics 4 (GA4). When used thoughtfully, GA4 enables you to better understand donor behavior, optimize your outreach, and support ethical marketing practices. In this post you’ll discover how …
Reporting Smarter: Coding and Classifying Your Form 990 the Right Way
For most nonprofit professionals, Form 990 is familiar territory. It’s your organization’s annual opportunity to showcase transparency, highlight impact, and demonstrate sound financial management. But even seasoned teams can stumble when it comes to how certain services or grants …
The Power of Simplicity: How “Back to Basics” Content Unlocks Your Google Ad Grant
In the fast-paced world of digital advocacy and nonprofit work, there’s constant pressure to create fresh, cutting-edge content. We often push for the latest news, advanced research, or deep-dive policy analyses, assuming that’s what our audience demands.
But what if …
A Cause Inspired Gift Guide
It’s that time of the year! Stores are filling up with holiday lights and music, busier and more frantic than ever. End of year donation requests are filling up mailboxes, paper and electronically. Have you finished your gift shopping …
Small But Mighty: How Small Nonprofits Can Compete in a Digital-First Landscape
As the year winds down, many small nonprofit teams find themselves sprinting toward the finish line. They are juggling Giving Tuesday, end-of-year appeals, tax-deductible deadlines, and donor follow-ups, all while managing daily operations. For one- to three-person development or …
