CERTIFY WHAT YOUR BRAND STANDS FOR
Clean. Mindful. Balanced.
CMB Certification is a globally trusted mark that goes beyond ingredients alone. It reflects a deeper commitment to transparency, sustainability, and social impact—helping your brand stand out and earn lasting trust with today’s conscious consumers.
What Does It Mean to Be CMB Certified?
In today’s crowded market, overflowing with countless options—many from brands engaging in greenwashing—consumers are searching for products and services they can truly trust. The CMB Certification ensures that your brand meets rigorous wellness and sustainability standards, positioning you as a trusted leader in the industry.
- Build consumer trust with a recognized and respected seal
- Stand out in a marketplace filled with competing claims
- Connect with a global community of conscious brands that share your values
- Enhance your credibility through our rigorous assessment process
Who Can Get Certified?
The CMB Certification is for businesses that align with a global movement towards protecting the health of people and the planet.
PRODUCTS
Personal Care: (e.g.,Skincare, Bath & Body, Makeup)
Natural Remedies
Vitamins & Supplements
Cleaning products
Household Items
Maternity, Baby & Kids
Sustainable & Fair trade Clothing
Jewelry & Accessories
Pet Care
Health and Life Coaches
Holistic Practitioners (e.g., Reiki, Acupuncture, Tarot, Meditation)
Eco-friendly Spas, Salons, and Wellness Centers
Wellness Retreats and Resorts
Other wellness services
What Makes the CMB Certification Unique?
The CMB Certification stands apart with comprehensive criteria that uphold the highest standards in wellness and sustainability:
- Global Recognition: Our certification program is international, giving your brand credibility and exposure across global markets, reaching customers worldwide.
- Transparency: Brands present clear and accessible sourcing and manufacturing practices, ensuring full visibility and ethical operations.
- Clean Ingredients: Certified products comply with EU regulations and Environmental Working Group (EWG) standards for ingredient safety and transparency, ensuring international trust.
- Sustainability: Eco-friendly packaging, carbon neutrality, and meaningful climate action.
- Social Impact: Certified brands actively participate in community initiatives and environmental efforts becoming part of our Giving Back Chain.
- Education: Brands educate consumers through their offerings and continue on their own educational path with our support, helping them stay aligned with global standards in wellness and sustainability.
Take the first step toward certification and stand out in a crowded market. Start Your Application Today
OUR VALUES
Crunchy Mama Box supports women-owned, minority-owned, small, and sustainable businesses of all sizes. Our certification program focuses on brands that create healthy, safe products and are driven by a meaningful cause, ensuring they align with our commitment to excellence, sustainability, and social impact.
What Customers, Retailers and Brands say about the CMB Certification
“At Neighborhood Barre Farragut, our mission is to empower our community through whole-body wellness, and the CMB Certification aligns perfectly with that vision. By offering products that carry the CMB seal, we can confidently ensure that our clients are choosing items that are not only clean and sustainable but also support ethical practices and exceptional performance.
The rigorous standards of CMB—focusing on clean ingredients, ethical sourcing, and sustainable practices—mirror our commitment to holistic health, inside and out. Additionally, the Giving Back Chain further strengthens our values by making a positive, lasting impact on both the planet and global communities. The CMB Certification is more than just a mark—it’s a reflection of our dedication to wellness, integrity, and creating a healthier, more sustainable future for everyone.”
“I have completely love being part of the CMB community and retailing the products in my space. I have more respect for all the beautiful products now, their packaging, their quality, and now the efficacy.
I believe I can depend on CMB to do the legwork on the products I bring into my space to retail to my guests that care about clean beauty products.”
“We’re so honored to be a recipient of the CMB seal and to be a part of this inspiring community! Thank you.”
“Working with Crunchy Mama Box has been an absolute delight! The online platform is incredibly user-friendly, allowing us to effortlessly showcase our natural products. Wanda’s responsiveness and eagerness to help with any questions make collaboration a breeze. Her audience is genuinely interested in our offerings, making the experience even more rewarding.
The vibrant social media presence and fantastic newsletters add to the sense of community. Thank you, Wanda and team, for providing such a wonderful space for natural product enthusiasts!“
“The products I ordered were of excellent quality, everything was carefully packed, and delivered promptly! I loved the experience!.”
“Crunchy Mama Box is the perfect place for those looking to find eco-conscious products with clean ingredients. I can always be sure that whatever I am looking for will be non-toxic and good for my body. From skincare to healthy eats and home items, CMB has unique options from small brands that I never would have discovered before. I would highly recommend using this company as a way to easily find sustainable, good-for-you products and services.”
Meet some of the CMB Certified Brands
How the Process Works
Ready to Get Started? Begin Your Certification Journey Today!
The Human Touch Behind CMB Certification
Unlike automated systems, the CMB Certification process is guided by real people with decades of expertise in wellness and sustainability. Each brand undergoes a meticulous, hands-on assessment that goes beyond reviewing ingredients and data—it’s about understanding your values, practices, and commitment to excellence.
Our team provides meaningful feedback from the very first step, offering insights that help your brand grow and align with the highest standards. This rigorous process ensures the CMB seal is more than a certification—it’s a mark of trust, integrity, and unparalleled quality.
Ready to showcase your brand’s commitment to excellence? Apply Now
CMB Membership
The CMB Membership Program is an optional opportunity exclusive for CMB Certified Brands. It includes:
PREMIUM BRAND PAGES
Dedicated pages on Crunchy Mama Box where you can add comprehensive brand information, videos, and collateral—acting as a premium full-page brand advertisement targeted to your ideal audience—all linking directly to your website.
DISCOUNTED RATES
On one-on-one consulting and advertising opportunities exclusive to CMB members.
VISIBILITY & PR
Ongoing social media promotion and your choice of a monthly feature: a podcast interview (featured on our 10K+ subscriber YouTube channel and all podcast platforms) OR a published article (you provide content; we add backlinks and promote via weekly newsletters) on crunchymamabox.com.
EXECUTIVE-LEVEL SUPPORT
Participation in monthly Crunchy Connect meetings, networking, group consulting, and advisory for national/international distribution opportunities.
How it all started
Founded by Wanda Malhotra—a seasoned wellness entrepreneur, journalist, certified health coach, and author of Women in Wellness—Crunchy Mama Box is a global wellness platform dedicated to empowering individuals with the knowledge and tools for healthier, more sustainable living.
Since 1995, Wanda has been committed to wellness education, leading impactful business and social initiatives around the world. With over 30 years of experience, she created Crunchy Mama Box as an educational hub featuring expert-driven resources, recipes, editorials, and interviews with leading voices shaping today’s wellness landscape.
From this vision, the CMB Certification Program was born—designed to help brands demonstrate a genuine commitment to health, sustainability, and social impact, while offering ongoing support through the CMB Membership Program. Today, CMB Certification is helping set a new gold standard in wellness.
Faq
What is Crunchy Mama Box?
Founded in 2019 by Wanda Malhotra—wellness entrepreneur, certified health coach, and author of Women in Wellness—Crunchy Mama Box is a global wellness platform dedicated to empowering individuals with the knowledge and tools to live healthier, more sustainable lives.
Backed by over 30 years of experience in the wellness industry, the CMB Certification Program sets a trusted gold standard for clean, sustainable, and health-conscious brands.
What is the CMB Certification?
What are the criteria for obtaining CMB Certification?
- Cruelty-Free & Fair Trade: Adhere to cruelty-free standards and fair trade practices.
- Sustainable Practices: Commitment to eco-friendly packaging, ethical sourcing, and responsible manufacturing.
- Clean Ingredients: Products must meet EWG standards and comply with EU regulations.
- Social Impact: Brands must actively contribute to their communities and support social causes.
- Education & Transparency: Full transparency in ingredient sourcing and manufacturing processes.
- Rigorous Testing for Quality & Performance: Products must meet high standards for performance, sustainability, and quality.
- Climate Collaborative Minded: Support regenerative farming and climate action efforts.
What are the benefits of obtaining CMB Certification?
CMB Certified brands gain enhanced credibility and recognition, as the CMB seal serves as a trusted symbol of authenticity, transparency, and impact. Certification also increases brand visibility through promotional support and editorial features across the Crunchy Mama Box platform, including social, partner channels, and events. Additionally, CMB Certification (Clean. Mindful. Balanced.) helps brands stand out by positioning them as leaders in clean ingredients, sustainability, and ethical practices.
Who can apply for CMB Certification?
- Products:
- Personal care (e.g., skincare, haircare, body care, oral care, makeup)
- Natural remedies
- Vitamins & supplements
- Cleaning products
- Household items
- Maternity, baby & kids
- Sustainable & fair-trade fashion
- Jewelry & accessories
- Pet care
- Service-Based Businesses:
- Health and life coaches
- Holistic practitioners (e.g., Reiki, acupuncture, meditation)
- Eco-friendly spas, salons & wellness centers
- Wellness retreats & resorts
- Other wellness services
If you’d like to enquire about certification, please contact us at [email protected].
How can my brand apply for CMB Certification?
What is the assessment fee?
How long does it take to obtain certification?
The certification timeline varies based on your brand’s readiness and the completion of the evaluation process. Product testing can take a few weeks from the day we receive the products. Our team works to ensure a smooth and efficient process and will provide an estimated timeframe after the initial review.
What if my brand does not meet the certification criteria?
If your brand does not qualify for certification at this time, you may apply for our Certification Support Program—Path to Qualify. This guided program provides a clear roadmap to help you make the necessary adjustments to your formulation, packaging, social impact initiatives, and consumer communication to align with CMB standards.
Our team offers detailed feedback and personalized guidance, including support on how to clearly educate and communicate with your consumers—helping build trust, transparency, and long-term brand success. Once the recommended changes have been implemented, you are welcome to reapply for CMB Certification.
What benefits do CMB Certified brands receive?
All CMB Certified brands automatically receive:
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Featured on cmbcertified.com and our global wellness platform crunchymamabox.com, with direct links to your website
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Promotion across social media channels and newsletters, reaching a wide audience of conscious consumers and wellness enthusiasts worldwide
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Editorial opportunities during onboarding, including a podcast interview and published article
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Invitations to high-profile wellness events, luxury experiential spaces, and retreats, exposing your brand to like-minded consumers and industry professionals
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Opportunities for curated placements in corporate gifts, workshops, and personalized gifting for events such as baby showers or weddings
CMB Membership Benefits (Exclusive to Certified Brands)
Brands enrolled in the CMB Membership program receive additional growth opportunities, including:
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Premium brand pages with comprehensive content, videos, and direct links to your website
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Networking, advisory, and executive-level group consulting through monthly Crunchy Connect meetings
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Discounted rates on one-on-one consulting and advertising opportunities
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Choice of a monthly feature: either a podcast interview on our YouTube channel or a published article on crunchymamabox.com
CMB Certification provides credibility, visibility, and curated experiential opportunities, while CMB Membership unlocks enhanced promotional support, networking, and premium brand growth tools.
Is the CMB Certification internationally recognized?
Yes. CMB Certification is globally recognized and trusted by conscious consumers as a mark of authenticity, sustainability, and wellness excellence.
How can I get more information or assistance during the certification process?
For more information or support, visit our contact page or email our team at [email protected]. We’re here to help ensure your experience is successful and rewarding.
