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This final post of the year is a poetic reflection on 2025’s marketing chaos: zero-click searches, AI webfoolery, and grave insults to innocent punctuation.
![How To Craft Prompts That Deliver High-Quality Content [Video]](https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt781d85c23c61ed03/6936e908817b2b9b6e31abc5/ai-writing-tools-prompts.png?width=1280&auto=webp&quality=80&disable=upscale "How To Craft Prompts That Deliver High-Quality Content [Video]")
Tired of AI-produced low-value content? Use your human power to change it. Follow the CRAFTS framework to prompt smarter and get significantly better output. Explore the formula and more tips for using AI writing tools the right way.
“What is the ROI of content?” is a simple question from executives that prompts silence or confusing replies from marketers. Learn how to answer it with a shared understanding, an attribution model, and maybe a strategy update.
Did this year’s content marketing demands feel overwhelming? End the reactive approach and adopt an intentional one. Start with your content library, personas, AI integration, and channel selection.
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