AI-powered website segmentation

Segment visitors based on conversion intent and discover high-value segments to drive more revenue and higher ROI.

Why Croct

Built to drive revenue in real time

CDPs tell you what happened. We help you act while it's happening.

Real-time profiling

Turn live visitor data into immediate actions that increase conversions and ROI.

InterestsSegmentation+2AudiencesDesktop computer emojiWebsite leadWaving hands emojiNew userLocationBrazilSão Paulo, BrazilAnonymous visitor
Online for 0s

Grow without compliance risk

Enforce privacy rules while still activating the data you need for performance.

Privacy first

Activate anonymous visitors

Predict intent from real-time anonymous signals to personalize experiences.

Anonymous visitors

Simplify your data stack

Centralize events, traits, and IDs into live profiles that you can export anywhere to personalize every touchpoint.

Customer centralization

Build audiences with data, not guesses

Get live estimates on audience volume and value as you build segments so you can prioritize the ones that actually drive results.

Audience estimator
Data enrichment

Every signal you need to personalize

Build high-impact segments with 100+ signals available out of the box.

Campaigns
Visitors that came from "Black Friday"
Goal
Leads who requested a demo
Cart
Users who abandoned a cart with value greater than U$ 100
...and much more
AI-powered

Unlock hyper-granular segments

Create AI-powered audiences that combine real-time user behavior, traits, and historical data in a single location.
  • Combine multiple criteria

    Build highly specific segments by mixing and matching events and attributes that perfectly fit your business goals.

  • Specify recency and frequency

    Narrow down your criteria to act on identified gaps and boost growth.

Granular segmentation

Get started with the free plan

Use all core features for free, no credit card required, and upgrade anytime.

Beyond segmentation

A complete data foundation

Get the tools you need to keep customer data structured and unified, and use it to power personalized profiles and experiences everywhere.

Get a single view of every customer with actionable insights across their entire journey.

User profile

Segmented analytics

Analyse data without sampling and drill down into any metric by audience to uncover hidden opportunities.
  • See what matters to each segment

    Learn what really makes each segment engage with your website, from pages and products to content and features.

  • Test and validate what works

    Measure impact, validate ideas, and refine your growth strategy to consistently deliver the winning message.

  • Focus on what delivers ROI

    Identify high-value segments and compare performance so you can invest budget where it pays off.

Software Advice
Capterra
G2
Get App
Product hunt

Award-winning platform

Croct is the #1 Headless CMS for Personalization. Loved by users and trusted by experts.

High performeron G2 across 4 categories

Rated a high performer in Headless CMS, Personalization, AB Testing, and Component CMS every quarter since we entered the rankings.

Easiest to implementaccording to G2

Ranked #1 headless CMS for personalization and the easiest Component CMS to implement, with the shortest implementation time.

Best supportaccording to G2

Recognized as the best CMS and personalization platform for ease of doing business, outstanding support, and likelihood to recommend.

Full control of your data

Use a single data hub and connect it with your existing tools to create richer customer profiles.
  • Start simple

    Capture and use customer data from day zero with no external tools or vendors required.

  • Connect your stack

    Bring in data from your analytics, CMS, CDP, or other tools using simple integrations or APIs.

  • Send data anywhere

    Send enriched customer profiles to marketing, analytics, or sales tools in seconds.

All in one
#1 CMS for personalization

What people love about us Icon of two hearts

Croct powers high-impact teams around the world.

"Croct is an efficient customization tool. One of the best features is the ability to create slots, which makes implementation and testing much faster. While initial setup needs some dev time, the long-term benefits far outweigh this effort."

Media.MonksProfile photo of Aline Gonçalves, who is the author of the testimonial.
Aline Gonçalves
·
CRO Tech Lead at Media.Monks

"Simplicity and ease. These are the main differentials we found when we chose Croct as a partner to help us customize and offer a differentiated experience throughout the trajectory of our customers!"

ContabilizeiProfile photo of Luciano Pastuch, who is the author of the testimonial.
Luciano Pastuch
·
Growth Engineering Manager at Contabilizei

"Being a Croct partner means having agility and innovation in all processes. Nowadays, I can't think of UI/UX trends without remembering them. We have been partners for a reasonable amount of time, and I take Croct with me wherever I go."

IsziProfile photo of Pedro Saggioro, who is the author of the testimonial.
Pedro Saggioro
·
Marketing Coordinator at Iszi

"Croct is a great partner of the Parque Bondinho Pão de Açúcar and has brought significant solutions to our digital marketing efforts. Today, we are able to have a more accurate understanding of our customers and achieve better results in online sales."

BondinhoProfile photo of Herbert Salles, who is the author of the testimonial.
Herbert Salles
·
Digital Marketing at Bondinho

"The fact that we practically don't rely on developers has given us great agility, now we can upload personalizations 5x faster. The personalization loads in milliseconds, there's no flick with Croct. And the segmentation works perfectly, I'm a fan of the tool."

CorebizProfile photo of Caio Dimas, who is the author of the testimonial.
Caio Dimas
·
Senior CRO analyst at Corebiz

"Croct lets you create personalized website experiences based on user navigation. Speaking of e-commerce, we can direct the user to the right path based on previous visits. The personalization tool is powerful and easy to implement and use."

HeringProfile photo of Denner Gomes, who is the author of the testimonial.
Denner Gomes
·
Tech Lead at Hering

"The most undeniable result with Croct is the conversion increase (we reached values that, without this kind of tool, would be very hard to reach). Croct also offers detailed insights into user journeys, helping to provide a better overall experience."

CreditasProfile photo of Paulla Polidori, who is the author of the testimonial.
Paulla Polidori
·
Product Manager at Creditas

"The product has been pivotal in addressing a major challenge at Cobli, enhancing our capabilities in personalization. Its intuitive design and powerful features allow us to efficiently experiment and tailor pages at a much faster rate than previously possible."

CobliProfile photo of Gustavo Scholl, who is the author of the testimonial.
Gustavo Scholl
·
Marketing Coordinator at Cobli

"Croct is a robust tool that enables tests we can't run on other platforms in the market. It simplifies test creation and implementation even on websites with legacy systems and complex integrations, while ensuring reliable result analysis."

SmartFitProfile photo of Kadu Yanki, who is the author of the testimonial.
Kadu Yanki
·
Product Designer at SmartFit

"Croct is the best website manager! It lets me personalize my site without coding, with real-time updates and an intuitive interface for quick, efficient changes. Its robust analytics provide valuable insights to optimize user experience and engagement."

CaixaProfile photo of Augusto Santos, who is the author of the testimonial.
Augusto Santos
·
Digital Channels and Growth at Caixa

"With Croct, I have the autonomy to run tests that previously required developer involvement. Some time ago, we needed to change a banner at the last minute. Thanks to Croct, we were able to execute this within minutes."

CorpayProfile photo of Bruna Bazan, who is the author of the testimonial.
Bruna Bazan
·
Creative Leader at Corpay

"Croct's comprehensive documentation and flexible implementation empower us to create dynamic, personalized user experiences, significantly enhancing our platform's engagement and seamlessly fitting into our QA workflows."

NerdWalletProfile photo of Tina Chen, who is the author of the testimonial.
Tina Chen
·
Senior Software Engineer at NerdWallet

"This tool is exceptional for provides data-rich reports and aiding in content personalization. It's perfect for A/B testing, and the support team has successfully resolved any obstacles I've encountered."

EnextProfile photo of Felipe Marques, who is the author of the testimonial.
Felipe Marques
·
Frontend Developer at Enext

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