Julian started out in the 90s as what they used to call a sys admin. Then worked as a software engineer for about 15 years, slowly moving more into software architecture. But whenever he introduced himself as an architect he would immediately feel the need to apologize, because it was (and in some cases still is) a role performed so badly in many organizations that he just assumed everyone would hear the word and think oh here we go, another corporate powerpoint monkey. That led to a lot of transformational projects (organizations wanting to implement some form of agility, or to become more digital), which in turn led him to one of the founding members of Hive, a start-up organization funded by Centrica, which later acquired AlertMe for $100m and got him entangled with the world of investors and M&A and Due Diligence. After Hive he joined a scale-up business created by Inflexion Private Equity as CTO and then he did a stint as an interim CTO for a UK marketplace scale-up that had seen some wild growth during Covid, prior to joining Modu where he remains to this day. Modu is a digital transformation and IT delivery consultancy, that unlocks stalled projects. Founded in 2019, it is headquartered in the City of London and has clients across fintech, education, energy and education. He has amassed a lot to say about how businesses think about their tech functions, especially the differences between those who use tech to their commercial advantage and those who for various reasons are unable to embrace it.