Inspiration

The idea for Loaded came from personal experience as a creator who felt exploited by mainstream platforms. I realized creators - especially in Africa - are building the internet's value but rarely own or earn from it fairly. The decentralization boom sparked a vision: what if we could flip that model? What if creators owned the ecosystem they fueled?

What it does

Loaded will be a decentralized social media platform that empowers creators with:

  • Ownership of their content and data
  • Fair monetization through a native token
  • Community-based growth without centralized algorithms
  • Marketplace tools for digital products, subscriptions, and services

How we built it

Loaded is currently in the idea and planning stage, but here’s what we’ve mapped out so far:

  • Developed detailed platform architecture and creator journey flows
  • Built wireframes and early mockups in Figma
  • Defined a scalable tech stack (React, Nest.js, PostgreSQL, Heroku)
  • Planned smart contract functionality with ethers.js and Web3.js
  • Designed the token utility system for $LODE, the native currency of the platform

Challenges we ran into

  • Translating a Web3 concept into a simple, user-first platform
  • Communicating a vision without a live MVP
  • Accessing funding at the idea stage, without giving up equity in the parent company
  • Bridging the gap between creative communities and blockchain infrastructure

Accomplishments that we're proud of

  • Built a bold, future-proof concept with strong market relevance
  • Created community traction and interest before development
  • Designed a creator-first token economy that solves real industry pain points
  • Got selected to pitch at multiple platforms and funding events with just the idea

What we learned

  • Creators care more about control and simplicity than tech jargon
  • There's a hunger for community-owned platforms, especially in Africa and the global South
  • Good ideas can travel far if they speak to real, underserved needs
  • Clarity of vision is more valuable than over-engineering at this stage

What's next for Loaded

  • Launching a fundraising campaign to bring the prototype to life
  • Building a small dev team to start MVP development
  • Testing token utility with early creator collaborators
  • Growing the Dope Neighborhood community to co-create and refine features
  • Developing pitch decks, grant proposals, and strategic partnerships for long-term growth
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