Table of Contents
- Localized information architecture: Service pages optimized for neighborhood and service-area queries (e.g., “website designer in Vancouver WA,” “web development Fisher’s Landing”) help capture intent. Clear top navigation, contextual subnav, and breadcrumb trails reduce cognitive load.
- Conversion design: Click-to-call, appointment scheduling, and quote request forms serve mobile users and time-sensitive prospects. Social proof (local reviews, case studies with measurable results, certifications) increases trust.
- Content localization: Accurate NAP (name, address, phone) data, embedded Google Maps, and geo-modified FAQs support local pack visibility. When relevant, we support bilingual content to extend reach across regional audiences.
- Core Web Vitals: We target fast Largest Contentful Paint (≤2.5s), minimal Cumulative Layout Shift, and responsive Interaction to Next Paint through image optimization (WebP/AVIF), critical CSS, code splitting, preloading, and efficient fonts.
- Structured data: LocalBusiness, Organization, Service, Product, and FAQ schema improve eligibility for rich results and enhance local relevance.
- On-page fundamentals: Semantic headings, descriptive alt text, internal linking, canonical tags, and clean URL structures support crawl efficiency and topic clarity.
- Accessibility: WCAG 2.2 AA checklists guide color contrast, keyboard navigation, focus states, and error handling. Accessible sites widen audience reach and reduce legal risk.
- Competitive benchmarking: We assess leading Vancouver and Portland metro competitors across speed, content depth, backlink profiles, and UX to set realistic targets.
- Sector-specific rigor: From HIPAA-informed healthcare sites to trade contractor lead funnels and retail e-commerce, we implement appropriate compliance, integrations, and conversion flows.
