I was persuaded by many on social media to consider buying products from Canadian companies instead of those headquartered in the US.
However, when I tried to implement this idea, it didn’t go as expected.
Yesterday, I needed new furnace filters for my home. So, instead of buying them from Rona or Home Depot, I went to Canadian Tire. What I discovered was that all three stores sell the exact same products. I looked at both the Noma and Filtrete brands, and they are both “assembled in Canada from materials from other countries” (or something close to that). How was this purchase going to impact anything?
As I walked around Canadian Tire, I noticed the workers there. They could have been working at Rona or Home Depot. Just normal Canadians, trying to make a living, pay their bills, save for retirement, etc. What happens at retail businesses when revenue is down? They cut shifts of their workers, sending them home early, so they don’t make as much money. If a “Boycott US Companies” action met the goals of its advocates, who would be hurt the most? Home Depot or the 30-year-old Canadian working their way up to assistant manager to save up to buy a home someday?
I saw a comedy bit on 22 Minutes where they said we shouldn’t shop at Tim Horton’s because it isn’t Canadian owned. But, how many Canadians are employed at Tim Horton’s? Each store is independently owned by a Canadian as a franchise. This is how almost all restaurants and stores like this work. You aren’t punishing McDonalds but your Canadian neighbor who bought the franchise, maybe DECADES ago. And not just the franchise workers, but the Canadians that work there who will get their shifts cut.
A place like McDonalds or Tim Hortons doesn’t even get their inventory from the US. Their supply chain is from Canada. The meat for the burgers, the lettuce, tomatoes, potatoes. They all come from Canada. This is one reason why Target failed in Canada. Their supply chain was from Canada and they struggled to fill shelves from Canadian suppliers.
What about Walmart? Walmart Canada stores are owned by the US. They are not franchise operated. But, all their produce comes from Canada or offshore (like Oranges) no differently than Loblaws. The workers, management, truckers that deliver to their stores are all Canadian. If I buy Jif Peanut butter from Walmart for $5.77 vs Jif Peanut butter at Loblaws for $8.49, who is the victim here?
(By the way, Jif Peanut butter sold in Canada is manufactured by Smucker Foods Canada in Markham Ontario)
- I have punished myself $2.72 on a $5.77 product! That’s 48%
- I have punished the Canadian worker at my local Walmart
- I have punished Walmart USA, maybe $0.17 if 3% of that profit goes to Walmart HQ in the US.
I don’t really see the business case for boycotting US branded stores in Canada. I think it will punish ourselves more than the US Brand. And Boycotts rarely have any impact at all.





















