Segmentation
More targeted emails, better conversion

Send more personalized messages by segmenting or grouping your contacts based on similar
characteristics.

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What you can do with
Segmentation

Define your target group

Find or filter your subscribers using required criteria to define the target audience easily.

Create message that’s personal

When you know your audience’s attributes, you get to tailor your messages accordingly.

Scale up conversion rate

When you send relevant emails, that too at proper time, the chance of conversion increases.

Test & improve your strategy

Try out your marketing strategies with small segments before using them for the entire audience.

Endless ways to segment
Approach the right audience in the right way

Campaign activity

Refine who opened or not, clicked or not previously sent campaign(s).

Purchase activity

If someone purchased or not, total spent, items purchased, and more.

Default fields

Utilize individual fields like email address, name, timezone, country, etc.

Custom fields

Use those extra fields you added to store custom data to segment.

Combine multiple rules to get more

Use the AND/OR logic to merge multiple conditions and generate your desired segments just the way you need.

Utilize tags
to categorize contacts

Automate the tag assigning process

When someone visits a page, purchases a product, or perform other actions, automatically add a tag based on their activity.

Manually tag individual or bulk contacts at once

Based on engagement level, history, demographic, or other criteria, you can manually put a tag on your subscribers. Bulk tagging is also available during importing contacts.

Personalize your content with real-time data

Deliver relevant content to the right audience, improve engagement and conversions efficiently.

Send single campaign to multiple
lists and segments so that no one
receives duplicate emails.

Utilize the Exclude Recipients
option to keep out subscribers
from certain lists, segments, or
tags who shouldn’t receive a
certain campaign.

Use short-codes to personalize content for every single users and reach your marketing goals more efficiently.

And that’s nowhere near everything

Packed with more powerful features, weMail ensures you get a complete package for list building, subscriber management, timely communication – everything your email marketing requires.