It started with a solution.
Iconic started with one thought — “I wish there was a way to add multiple images to WooCommerce product variations.”
In 2012, James, Iconic’s Founder, couldn’t find the solution to this problem. So instead, he created the solution, and the result was Iconic’s first-ever plugin — WooThumbs for WooCommerce. As a testament to its value, to this date, WooThumbs remains one of our most popular plugins.
Ecommerce store owners were craving more fixes and enhancements to their stores, so James jumped at the chance to create them.
Iconic’s trademark clean, fast, and easy to use plugins were created. With plugins like Show Single Variations and WooThumbs for WooCommerce regularly updated and maintained, Iconic’s range of WooCommerce plugins continues to utilize James’ passion for reliability and excellence.

Our core values have you in mind
Our values are of top priority when it comes to creating plugins for store owners and developers.
We Build for Speed
We know your site’s speed is incredibly important to keep customers coming back. You can be sure our plugins won’t affect the speed and performance of your WooCommerce store.
Our Plugins are Easy to Use
We know how frustrating it is to set up new plugins quickly and efficiently. We promise our plugins are easy to set up and even easier for your customers to use and benefit from.
We Prioritise Friendly Support
Our interest in you and your store doesn’t stop after you purchase. Our fast and knowledgeable support is here for you and is regularly praised by happy customers.
Meet the team
Meet the people behind Iconic and find out more about them.
Dave Green
Product Manager
Dave is an experienced WordPress and WooCommerce developer with over a decade of building solutions in the agency world, who is now focused on commercial plugins and SaaS products.
He joined Iconic in November 2021, leading development on several plugins including our flagship WooThumbs product, before taking over as Product Manager in November 2023. In August 2024, Dave stepped away from development duties to focus on growing Iconic and Orderable.
Pramod Jodhani
Senior Developer
Pramod is our in-house WordPress expert. He has a passion for solving business problems with technology. He is responsible for adding features, fixing bugs, and handling technical support requests.
In his free time, he enjoys the great outdoors, music, working out, and reading.
Ramon Ahnert
Senior Developer
Ramon is part of our development team. He is passionate about web development and contributing to open-source projects.
When Ramon is not in front of his computer, he can be found with his wife, reading books, listening to music, and playing guitar or video games.
Gina Lucia
Content Manager
Gina Lucia is our in-house Content Manager at Iconic. She writes articles, user guides, technical documentation, and creates videos on everything WooCommerce and Iconic.
For the past 8 years, she’s been writing about everything WordPress and WooCommerce, becoming an expert in what makes a WooCommerce store succeed.
Kenneth
Support Agent
Kenneth is one of our first-tier support agents. He will help with any queries you have and ensure you have the best experience when contacting our support.






Trusted by 20,000+ WooCommerce Businesses and Online Stores
Trusted by thousands of businesses, our plugins are fast, reliable, and work smoothly with top WordPress themes. Plus, our expert and friendly support is always here to ensure you get the results you need.
“After working with hundreds of WooCommerce extensions that are slow and bloated, it’s been a pleasure working with Iconic. The code is clean. The features are focused. And best of all, they help grow your store’s revenue!”

Chris Lema
WordPress Expert