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abtestkit – universal AB testing for WooCommerce & WordPress

Descrizione

The simplest way to A/B test in WordPress

abtestkit lets you run clean, fast, privacy-friendly AB tests without coding or complicated interfaces.
Create full-page split tests in seconds, track performance automatically, and apply the winner with one click.

Why abtestkit?

  • Reach your goals faster – turn guesses into data-driven decisions.
  • Earn more from your website – optimise call-to-actions, headlines, and designs.
  • WooCommerce product testing – Optimize your products and boost profits.
  • Keep control – your data stays in your WordPress database. (GDPR friendly)
  • Works with any builder — Gutenberg, Elementor, Beaver Builder, Bricks, Oxygen, Brizy, Breakdance, and more.
  • Caching compatible — built for modern caching and performance plugins.
  • No analysis needed – abtestkit tracks impressions & clicks, then automatically declares the winning variant with 95% confidence.

abtestkit isn’t just another plugin. It’s a growth tool that helps you experiment, learn, and keep moving forward.

Use cases

  • Validate which headline pulls more readers in.
  • Optimize product pricing, descriptions images and gallery images.
  • Optimise your call-to-action button for higher clicks.
  • Discover the image that makes visitors trust you more.
  • Test different paragraphs or titles to improve sales.
  • Let the plugin crunch the numbers and tell you the winner automatically.

Stop guessing. Start growing.

Installazione

  1. Upload the abtestkit folder to /wp-content/plugins/.
  2. Activate the plugin through the Plugins menu in WordPress.
  3. Open the abtestkit dashboard.
  4. Click ‘+ Create New Test’ and follow simple setup wizard.
  5. Run the test, automatically reach the result, apply the winner.

Key features

✅ Full-page testing (duplicate & edit pages directly)
✅ WooCommerce product testing
✅ Blog post testing
✅ Automatic winner detection using Bayesian confidence
✅ GDPR-friendly (no external analytics)
✅ Compatible with caching plugins & all major builders
✅ One-click apply winner

FAQ

What page builders are supported?

All major WordPress builders: Gutenberg, Elementor, Beaver Builder, Bricks, Oxygen, Brizy, and more.
Full-page testing works universally.

What themes are supported?

abtestkit works with all themes.

How are winners decided?

abtestkit uses a Bayesian evaluation model with a 95% confidence threshold, then automatically declares the winning variant. You can apply the winner with one click.

Where is data stored?

All impression and click events are stored in your WordPress database (wp_ab_test_events table).

Is this plugin free?

Yes, the base plugin is free. Premium features may be released in the future.

Recensioni

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Contributi e sviluppo

“abtestkit – universal AB testing for WooCommerce & WordPress” è un software open source. Le persone che hanno contribuito allo sviluppo di questo plugin sono indicate di seguito.

Collaboratori

Changelog

1.0.7

  • Previewing version improvements
  • UX improvements
  • UI on Dashboard and Test Creation Wizard improved
  • UI on Pages, Posts & Products added

1.0.6

  • Blog post testing added
  • Version B pages & posts title UI improvements

1.0.5

  • Improved WooCommerce Product test creation UI

1.0.4

  • New: WooCommerce Product compatibility
  • New: Off page click conversion goals.
  • Improved: Create test wizard, onboarding wizard, abtestkit dashboard.

1.0.3

  • Improved compatibility for major builders.

1.0.2

  • New: Full-page A/B testing with clean, guided wizard flow.
  • New: Compatibility with all major page builders (Gutenberg, Elementor, Beaver Builder, etc).
  • New: Improved caching support for page-based tests.
  • Improved: Faster tracking with privacy-friendly event logging.
  • Minor: UI cleanup and code refinements for a smoother user experience.

1.0.1

  • Fixed: Activation redirect now runs reliably so the onboarding wizard opens immediately after first activation.
  • Improved: Activation logic hardened for multisite and bulk activation contexts.
  • Minor: Internal code clean-up for future stability.

1.0.0

  • Initial public release of abtestkit – simple A/B testing inside the WordPress Core Editor.
  • Supported blocks: buttons, headings, paragraphs, and images.
  • Automatic winner declaration with Bayesian evaluation.
  • Grouped test support.
  • Optional anonymous telemetry (opt-in).