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Meta pixel for WordPress

설명

This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.

You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More

The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More

You can find more information about our Privacy Policy here.

설치

To install from your WordPress site
1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.
2. In the search field, type ‘Facebook for WordPress’ and click ‘Search Plugins’. Select the plugin authored by ‘Facebook’. You can install it by simply clicking ‘Install Now’.

To download and install plugin from Facebook Events Manager
Facebook Help Page

Configure plugin for first use
After plugin installed:
1. Go to settings page of the plugin.
2. Click Get Started.
3. Complete the Facebook Business Extension flow.
4. Agree to share your access token with your site.

FAQ

Where can I find more information on Facebook Pixel?

You can find more information on the Facebook Pixel.

Where can I find more information on Conversions API?

You can find more information on the Conversions API.

Where can I find more information on Facebook for WordPress plugin?

You can refer to this page

Where can I find support?

If you get stuck, or have any questions, you can ask for help in the Facebook for WordPress plugin forum.

I am a developer. Can I help improve the plugin?

Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the plugin repository.

후기

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2025년 12월 30일
All I see is “To protect your security, www.facebook.com will not allow Firefox to display the page if another site has embedded it. To see this page, you need to open it in a new window.” Facebook is the worst of the worst advertising service to use. They, or rather their “AI” has banned a lot of users lately, and there is no human listening on the appeals side. This means that all of us who administer multiple pages and campaigns have no access to our or our clients’ advertising, since Facebook foolishly bound administration to our personal accounts. If the API and the plugin were thought out, we could see statistics and settings here for as long as the API was valid, not requiring our Facebook accounts to be valid. People get locked out of their websites’ ads administration, and analytics this way. Since Facebook’s AI, according to a lot of Reddit and Stack Overflow threads, to be banning real users for reporting bots, this is going to become more and more of a problem for more and more people, for as long as there are still a few actual people left on Facebook.
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2025년 12월 19일 답글 1개
Apesar de desempenhar bem seu objetivo principal, quase diariamente ocorrem erros que levam o Wordpress a disparar e-mails de alerta para os desenvolvedores.
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2025년 12월 13일 답글 1개
Terrible UI, one of the worst I’ve ever seen, full of display bugs.I’m getting one critical error message per day since it’s installed.Meta won’t give support for any other plugin other than theirs.On the other hand, pixel events are firing (not sure how accurately yet) but we will see on a long run as we’ve been forced to use their archaic code and plugin in order to get support for missing data.What also doesn’t help is that in the Meta Data Source it’s not in real time, very hard for testing purposes, hence we spend tons on ads without really knowing if it’s accurate or not.They just care about collecting the money spent on ads, not on giving professional support for neither Meta Business, the plugin, or double checking our custom setups.
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2025년 11월 28일 답글 1개
Cài plugin này giúp kết nối facebook vô website đơn giản.
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2025년 11월 26일 답글 1개
I would prefer just adding a simple pixel to the site without all the freezing and bloat of this undesirable plugin.
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기여자 & 개발자

“Meta pixel for WordPress”(은)는 오픈 소스 소프트웨어입니다. 다음의 사람들이 이 플러그인에 기여하였습니다.

기여자

“Meta pixel for WordPress”(이)가 29 개 언어로 번역되었습니다. 기여해 주셔서 번역자님께 감사드립니다.

자국어로 “Meta pixel for WordPress”(을)를 번역하세요.

개발에 관심이 있으십니까?

코드 탐색하기는, SVN 저장소를 확인하시거나, 개발 기록RSS로 구독하세요.

변경이력

2025-08-14 version 4.1.5

  • Fixed the Pixel url, so it points to the Prod version instead of Canary
  • Minor fix for the agent string

2025-06-19 version 4.1.4

  • Fixed an issue with uncategorized products
  • Minor improvements to the overall functionality

2025-04-23 version 4.1.3

  • Added the OB script to the same block as Pixel init
  • Minor improvements to the plugin’s overall functionality
  • Added a template for PRs

2025-03-20 version 4.1.2

  • Add back CORS headers on the openbridge calls
  • Updated the wordpress.org directory tags

2025-02-06 version 4.1.1

  • Fix an issue that caused fatal error when upgrading to 4.1.0