A product led brand agency helping visionaries shape new ideas

We are a team of makers, thinkers & problem solvers that help leaders bring ideas into reality.

Multi-disciplinary by design.

Product Led
Brand Focused

Businesses, like people, are multi-faceted. That’s why we have a multi-disciplinary team that turns challenges into opportunities with strategic, reality-focused design.

Our product-led approach is simple (in idea anyway): Whether a venture is digital, physical, or a service, something is driving value for your customers. We build brands around that “product” and the good it creates.

Featured
Work

Dotz®

Helping a cable management brand bring order to chord chaos.

Consumer Goods

Brand Packaging Product Strategy Web & UX

Better Blocks

Reintroducing a Nostalgic Toy Brand

Consumer Goods

Brand Packaging Product

AWSM Ramekin

Guiding Innovation for a Budding Sauce Startup

Consumer Goods

Product Strategy

Goody Gummy

Fusing Deliciousness and Nutritiousness

Consumer Goods Healthcare

Brand Packaging Strategy Web & UX

Quail Systems

Facilitating Growth for a Health and Food Safety Disruptor

Hospitality

Brand Strategy Web & UX

Pepin County Heritage Center

Connecting People with History and Local Heritage

Hospitality

Brand Strategy Web & UX

Vets Plus

Helping a CDMO Reflect their True Leadership

B2B Pet Care

Brand Strategy Web & UX

Lee Products Highlighter Tape

Reducing Plastic Without Sacrificing Utility

Consumer Goods

Packaging Product

What We Do

Programs for Change.

Build

Developing new ventures positioned to meet needs & create impact.

Transform

Redefining relationships between brands & products to unlock opportunities.

Renew

Helping brands connect with their audiences by updating experiences.

Align

Pivoting experiences to meet changing goals and audiences.

Scale

Expanding brands & products to take advantage of new opportunities.

Optimize

Supporting teams to improve experiences over time.

Brands we work with.

What Our Clients Say

"The Forma team gave us more than a brand, they gave us the strategic foundation we needed to launch with confidence. Thanks to the clarity they provided our revenue has surpassed every projection to date."

Mark Wallskog

Owner & CEO

“Forma was great to work with. They led us through the brand building process and challenged us to think farther than we set out to when we started this journey. They helped us build a solid brand foundation we can expand on in the future.”

Ritha Chan

Co-Founder

Working with Forma was nothing short of AWSM! We came with a new product concept that did not yet exist in the market, and a short timeline. Their team went above and beyond for us, working closely with international contacts, and pushing hard to deliver a beautiful final product on time!

Paul Lehmann

The Taller Co-Founder & COO

“Forma is one of the best in the business, we have worked with Micah and his team for the last 9 years! They make it their mission to give you exactly what you envision."

Brooks Goedderz

VP Marketing

“My experience with Forma was outstanding. They listen intently and intuitively to begin the collaboration needed in making great design happen! Let them help you break through the noise and have your message heard!"

Tim Gerke

Founder & CEO