Floris Heukelom writes a nice paper on the topic. How behavioral economics program was kind of kickstarted and supported by these two foundations is like a superb case (and victory) on how institutional support can deliver great results.
Behavioral economics did not really gain momentum despite Herbert Simon being acknowledged by Nobel Committee in 1978 for his work on bounded rationality. Tversky and Kahneman wrote their landmark Prospect Theory paper a year later in 1979 but was hardly noted. The paper talks how these two foundations supported, funded and propelled the behavioral economics program. Much of the credit for behavioral economics goes to these two forums apart from the brilliant economists who have contributed to the field. It was like a mission:
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