Matthew Darling, Saugato Datta, and Sendhil Mullainathan write a short note on what behavioral economics stands for.
There are more and more articles, books and websites explaining behavioral economics. But we’ve noticed something in our conversations. As people learn more about behavioral economics, misconceptions creep in. There are three misperceptions we see quite frequently:
“Behavioral economics is about controlling behavior…”
“Behavioral economics is liberal (or conservative)…”
“Behavioral economics is about ‘irrationality’…”
Just as a sculptor must chip away every part of a rock that is not an elephant, it may be useful to define behavioral economics by what it is not.
Beh eco is not about these three claims:
Mostly Economics 
