Archive for October 11th, 2021

Thorstein Veblen’s Theory of the Leisure Class—Evolution from leisure class to luxury belief class

October 11, 2021

Rob Henderson (PhD candidate at the University of Cambridge) in this article updates Veblen’s leisure class:

Thorstein Veblen’s famous “leisure class” has evolved into the “luxury belief class.” Veblen, an economist and sociologist, made his observations about social class in the late nineteenth century. He compiled his observations in his classic work, The Theory of the Leisure Class. A key idea is that because we can’t be certain of the financial standing of other people, a good way to size up their means is to see whether they can afford to waste money on goods and leisure. This explains why status symbols are so often difficult to obtain and costly to purchase. These include goods such as delicate and restrictive clothing like tuxedos and evening gowns, or expensive and time-consuming hobbies like golf or beagling. Such goods and leisurely activities could only be purchased or performed by those who did not live the life of a manual laborer and could spend time learning something with no practical utility. Veblen even goes so far as to say, “The chief use of servants is the evidence they afford of the master’s ability to pay.” For Veblen, Butlers are status symbols, too.

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A couple of winters ago it was common to see students at Yale and Harvard wearing Canada Goose jackets. Is it necessary to spend $900 to stay warm in New England? No. But kids weren’t spending their parents’ money just for the warmth. They were spending the equivalent of the typical American’s weekly income ($865) for the logo. Likewise, are students spending $250,000 at prestigious universities for the education? Maybe. But they are also spending it for the logo.

This is not to say that elite colleges don’t educate their students, or that Canada Goose jackets don’t keep their wearers warm. But top universities are also crucial for induction into the luxury belief class. Take vocabulary. Your typical middle-class American could not tell you what “heteronormative” or “cisgender” means. But if you visit Harvard, you’ll find plenty of rich 19-year-olds who will eagerly explain them to you. When someone uses the phrase “cultural appropriation,” what they are really saying is “I was educated at a top college.” Consider the Veblen quote, “Refined tastes, manners, habits of life are a useful evidence of gentility, because good breeding requires time, application and expense, and can therefore not be compassed by those whose time and energy are taken up with work.” Only the affluent can afford to learn strange vocabulary because ordinary people have real problems to worry about.

Left and right: Examining the evolution of political ideologies with Prof Pranab Bardhan

October 11, 2021

Interesting conversation between Prof Pranab Bardhan and Ashok Kotwal of IdeasforIndia.in

With the advent of globalisation, the struggle between the ‘left’ and ‘right’ – as defined in Marxian terms – rapidly evolved from one between economic ideologies, to cultural wars. In this context, I4I Editor-in-Chief Ashok Kotwal engages in a deep-dive with Prof. Pranab Bardhan (University of California, Berkeley) on issues ranging from growing resentment towards educated elite, shifts in the form of capital and employment patterns, role of communities, to emergence of illiberal political movements, and the different types of nationalism and populism.

Could cars become mobile wallets?

October 11, 2021

Sirish Kumar, former CFO of Paypal (India and ASEAN region) in this OMFIF article points to ongoing technological changes in banking. As banks are under pressure from fintechs in their banking business, the banks need to look at facilitating online businesses:

Winds of disruption seen in consumer payments and retail banking are heavier than ever in banks’ wholesale payments and cash management business, which generates annual revenues of more than $250bn. This business provides payments solutions for suppliers and liquidity management for treasurers.

Until recently, banks as incumbents have enjoyed returns on equity of 20% to 40% and have leveraged this business as an anchor for large corporate relationships (with opportunities for cross-selling). Fintechs and other non-banks have made a dent in the market share of these banks, and other banks like Goldman Sachs are entering this space too.

To protect their turf, incumbent banks must be ready to service emerging online business models in different industries by innovating at the intersection of digital lending and digital payments.

For instance, they could look at car business which is getting digital:

One area that is becoming increasingly digitalised is the automotive sector. Let’s look at the agenda for the next five years. We are starting to see shifts in investment towards electric car manufacturing. In Asia, non-banks like SP Mobility and Oyika are focused on installing charging stations. Non-bank platforms like Cazoo, Carvana, CarMax, Cars24, CARRO and olx are focused on converting motorbike owners to used-car owners in India, Latin America and Southeast Asia, where less than 12% of the population own cars (compared to more than 50% in the US). Other priorities include lowering distribution costs by 10% to 20% by eliminating traditional dealership models and revolutionising the concept of car ownership.

In many regions like western Europe and Singapore, we can pay monthly subscriptions for car registration, road tax, 24-hour assistance, general inspection, repairs and insurance. This enables customers to make multiple payments in one transaction. Customers can access transparent pricing and choose from a menu of services to include in monthly payments. This subscription model is expected to register a compound annual growth rate of more than 80% and increase its market share to 22% by 2025, up from 3% now.

As subscription offerings scale up, particularly in online car sales, this will transform traditional leasing and renting models. Innovative platforms like Carvana have seen lending contribute to almost 50% of the gross profit per car unit and increase the transaction size of cars purchased. In 2020, leasing and financed vehicles made up 28% of Volkswagen’s vehicle sales. The growth in financial services business helped offset the contraction in new vehicle sales. JP Morgan’s recent purchase of a majority stake in Volkswagen’s payments business is likely to have a significant impact on the industry and beyond.

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Innovation in digital payments can provide a better customer experience by making in-car payments for toll charges, parking and fuel or charging electric cars. Payments platforms like LogPay in Europe are steering such innovation. For this to be possible, payment processors will need to partner with fuelling stations and issue fuel cards that enable cardholders to refuel or charge at the nearest station. They will also need to integrate with car parking and toll operators directly or on aggregators of parking operators.

Hmm..

 


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