New insights look at how platforms like ChatGPT and Gemini are citing media, with fresh data on press releases, journalistic sources, and shifting citation trends.
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Muck Rack indexes and enriches hundreds of millions of data points using AI technology and a dedicated research team, ensuring the most current and relevant information. This means less time spent searching for data, more targeted pitches and better coverage.
Narrow your search to exactly what you’re looking for using keywords and advanced filters like topics covered, location, outlet type, language and more. Easily save your most effective searches, and share them with your team.
Import your media lists and Muck Rack will keep them up to date when contacts change jobs or beats or have new contact information. Create new lists quickly and collaborate with team members by assigning contact owners and adding profile notes to help drive strategy.
Broaden your network of contacts using Journalists Recommendations to quickly discover potential new relationships. Powered by a proprietary AI model, the curated suggestions help you save time on research and ensure you don’t miss out on important contacts.
Check out what a journalist covers, their recent articles, preferences for how to be pitched, and contact details. See any recent job changes. Plus, view your team activity log for that contact including notes, outreach history, media lists, and relationship owners—all in one place.
Customize pitch content, subject line, and attachments to match journalists’ interests and recent articles. Accurate, up-to-date contact information means fewer bounced emails, so you can spend more time engaging with journalists.
Founded as a solution for journalists, Muck Rack is the only platform that enables members of the media to claim their profile, set pitch preferences and make updates independently.
The green verified badge on Muck Rack lets people know that a profile page meets Muck Rack’s criteria to be defined as a full-time journalist, and that the information is maintained by Muck Rack’s Editorial team.
If you can’t find contact information for a journalist, contact our team! You can easily hit “Request Update” on any journalist page to start a message to our team so that they can do the research, compile the information and update the journalist’s Muck Rack profile to the best of their ability.
Anyone who is responsible for or directly creating content can be included on Muck Rack, including experts, contributors, and columnists even if they are not full-time journalists. When it comes to any other kinds of contacts, you can upload your own list as custom contacts. You can then use the Muck Rack platform to set up lists of those influencers, like you would with journalists.
Yes! You can discover outlets by criteria such as location, media market, name, keywords and more. From there, you can view outlet descriptions and metrics, people at an outlet and the articles they’ve published.
We aim to review every listing annually and we make hundreds of thousands of updates every year. Plus Muck Rack's database is always growing. We're proud to have a team of over 100 people all over the world working tirelessly to review and update outlet and journalist listings. We leverage our network of PR professionals and journalists as well as social media updates, industry news, and pitch bouncebacks among other signifiers to know when a journalist has changed jobs.
Using a media database helps streamline and strengthen your PR efforts by giving you quick access to accurate journalist and outlet information, saving time and reducing guesswork. It centralizes contacts, past coverage, and pitching preferences so you can target the right people with more personalized, effective outreach. Media databases also improve team collaboration, help track results, and keep your lists updated automatically—making your communications more efficient and more likely to earn quality coverage.
A media database helps you reach the right person with accurate contact details. This reduces the chance of bounced emails. It also provides helpful context such as recent articles, areas of focus, and stated pitching preferences. With this information, you can tailor each pitch and increase the likelihood of a meaningful response.
Media databases use AI to review large amounts of public information. This includes published articles, verified social profiles, and updates from media outlets. The goal is to identify changes in beats, roles, or contact details as they happen. Platforms such as Muck Rack use these signals to keep profiles current and to help reduce manual research. Some tools also use AI to suggest journalists who may be relevant to your work.
When you upload a list, most platforms match your contacts to profiles that already exist in the system. If a journalist changes jobs, beats, or contact information, the platform updates that profile for you. This helps keep your lists accurate without constant manual edits. Muck Rack follows this approach to reduce list maintenance.
