Instacart Blog

Company Updates

Over the past couple weeks, there’s been a lot written about Instacart and how pricing works on our platform . Some of that coverage raised fair questions. Much of it included misconceptions and misinformation about...

Company Updates

Instacart’s mission is to create a world where everyone has access to the food they love and more time to enjoy it together. Every day, we’re proud to help millions of people access the essentials...

Company Updates

Over the last week, an investigation by Consumer Reports into why people were being charged different prices for the same items on Instacart has garnered a lot of attention. Understandably so. With families everywhere trying...

Instacart Retail

From In-House Strain to Marketplace Success Friends’ Marketplace, a two-store, family-owned grocery business based in Massachusetts, has built its reputation on a community-first approach — offering everything from fresh bakery items and prepared foods to...

Instacart Retail

Growing Profitably in a Competitive Market Rosauers Supermarkets has been serving communities across the Inland Northwest for decades. With 23 stores under the Rosauers, Super 1 Foods, and Huckleberry’s Natural Market banners, the company has...

Instacart Retail

Meeting Customers Where They Are Davis Food & Drug, a three-store independent grocery chain in Utah, has long prided itself on seeking out innovations that enhance the customer experience. When the team saw a growing...

Caper

Starting today, we’re bringing Caper Carts to even more stores across Missouri and expanding into Illinois – marking the first time the smart carts will be available in Illinois. This expansion follows Schnucks’ first introduction...

Caper

Enhance the potential of your loyalty program Loyalty programs are powerful tools for grocers of all sizes. By offering perks like recipe recommendations, exclusive offers, and routine discounts, loyalty programs cater to consumers at the...

Caper

Competitive advertising in connected ecosystems From personalized product recommendations to CPG promotion software , AI has become an integral tool for modern grocers of all sizes. Despite initial concerns around AI — regarding how it...

FoodStorm

FoodStorm more than doubles its reach to 2,800 stores, including Coborn’s Inc., Giant Eagle, Lucky Supermarkets, and Save Mart, that are now live with the platform As people seek out more freshly prepared foods from...

FoodStorm

Mother’s Day is one of the biggest holidays for fresh food and floral — and customers are looking for thoughtful, convenient ways to show they care. Whether it’s brunch with the family, a heat-and-serve dinner,...

FoodStorm

Whether you’re grabbing a made-to-order sandwich for lunch or picking up a custom cake for a special celebration, customers increasingly expect digital ordering options at their local grocery stores' perimeter counters. That’s why we’re excited...

In-Store Mode

A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on...

In-Store Mode

At Instacart, AI has been central to everything we do for years: from matching Shoppers to available batches and delivery windows to helping customers find the right replacements for low-stock items and serving up personalized...

In-Store Mode

At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are...

Eversight

We’re teaming up with Klarna to introduce even more ways to pay for your purchases online on Instacart.com and in the Instacart app. Our partnership gives you more flexibility to pay for same-day delivery across...

Eversight

Imagine that you’re grocery shopping. Now imagine being able to shop 24/7, selecting from one billion items, and being able to access inventory that updates 3,000 times per second– and checking out alongside millions of...

Eversight

Inflation is driving up the cost of food throughout North America, resulting in higher prices for individual items and full baskets, both online and in-store. An Advantage Sales survey found that nine out of ten...

Scan & Pay

For the last decade, we’ve worked with grocers to bring their businesses online, and helped people find their favorite foods and get them delivered to their door in just a few clicks. While there’s a...

Scan & Pay

Fast, scalable grocery fulfillment has become the norm, exponentially accelerated over the past few years by the COVID-19 pandemic and consumers’ increasing need for convenience. Whether in-store shopping or grocery ordering, seamless experiences are the...

Scan & Pay

In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the...

Instacart Ads

Graza, the fast-growing olive oil brand celebrated for its innovative approach, began its Instacart advertising journey in September 2023 when Veriti , Graza’s shopper marketing and retail media agency partner, introduced them to the platform...

Instacart Ads

Instacart helps consumers discover and seamlessly purchase the products they want and love across the channels they spend time, including across CTV. For a major basketball tournament, The Hershey Company embarked on a new digital...

Instacart Ads

Drive efficiencies and engagement with smart budgeting technology We're excited to announce smart budgeting, a new feature that better aligns when your ads serve with when consumers are shopping for products like yours, so you're...

Instacart Health

We believe that eating well should be simple, realistic, and accessible for every family. But for many households – especially those with young kids – healthy eating can be tough. Parents are short on time,...

Instacart Health

Too many families on Chicago’s West Side struggle to access nutritious food – a challenge that directly shapes their long-term health. That’s why, in 2023, Instacart Health partnered with Wellness West , a coalition of...

Instacart Health

Access to fresh, nutritious food isn’t always a given – especially for families who don’t have a full-service grocery store close to home. Instacart helps bridge the gap – providing access to groceries and the...

Instacart Business

In the Voice of the Customer series, we sit down with real Instacart Business users to understand what they do and how the Instacart Business platform supports their business ordering needs. At Instacart Business, we...

Instacart Business

In the Voice of the Customer series, we sit down with real Instacart Business users to understand what they do and how the Instacart Business platform supports their ordering needs. At Instacart Business, we deliver...

Instacart Business

At Instacart, we believe modern business procurement should work better for everyone - whether you're a business stocking up for daily operations or a distributor looking to expand reach and streamline order fulfillment. That’s why...

Policy & Government Affairs

Today, Instacart took the necessary step of filing a legal challenge to New York City’s new grocery delivery law for app-based delivery workers. This isn’t an action we take often — or lightly. Our priority...

Policy & Government Affairs

When you order on Instacart, your focus is likely on the fresh fruit, pantry staples, and everyday essentials that show up at your door, seemingly like magic. But you may not realize the powerful economic...

Policy & Government Affairs

At Instacart, we believe everyone should have access to healthy, nutritious food — every person, every family, every community. But today, far too many Americans still struggle to put good food on the table. According...

Shopper Community

Each year, we shine a spotlight on the incredible Instacart shoppers who deliver for customers day in and day out. Shopper Appreciation Week is our annual opportunity to recognize the hard work, heart, and dedication...

Shopper Community

We’re always seeking ways to improve your experience and to better support you to deliver shopping excellence. We’ve heard from shoppers that making carefully considered replacements that customers appreciate takes a lot of thought and...

Shopper Community

At Instacart, we’re always looking for ways to help shoppers deliver shopping excellence — our focus on empowering shoppers to do their best work and recognizing those who consistently deliver outstanding service. That’s why we’re...

Data & Trends

As we trade turkey and cranberry sauce for candy canes and twinkling lights, households across the country are gearing up for another food-centric celebration: Christmas ! Using Instacart data from 2024, we explored the festive...

Data & Trends

As the air turns crisp and kitchens across the country start to hum with the sounds of Thanksgiving prep , one dessert takes center stage: pie! From the seasonal warmth of pumpkin to the sticky...

Data & Trends

These days, Halloween doesn’t wait for October — the season seems to sneak up sooner and sooner. From candy corn to cobwebs, consumers dive into the festivities well before pumpkins take over porches and store...

Life at Instacart

From September 15 through October 15, we celebrated Latinx & Hispanic Heritage Month at Instacart. Championed by Sazón, our Employee Resource Group (ERG) dedicated to the Latinx community, this year’s activities were anchored under the...

Life at Instacart

Happy Pride Month ! This month, our Rainbow Carrots Employee Resource Group (ERG) proudly led this year's festivities, featuring both virtual and in-person events designed to celebrate Instacart’s diverse identities and make room for positive...

Life at Instacart

While Juneteenth is a federal holiday in the US, since 2021, Instacart and its employees commemorate the observance with shoppers, customers, and in our communities globally. For us, it’s a time to come together to...

Tech & Innovation

Authors: Yuanzheng Zhu, Guanghua Shu, Raochuan Fan, Vinesh Gudla, Tejaswi Tenneti Introduction When people search for items on Instacart, they don’t always type perfectly worded phrases. They might write “bread no gluten” or “x large...

Tech & Innovation

Author: Paul Baranowski At Instacart, we’re powering a grocery platform that cuts across millions of items, customers, and deliveries thanks to the application of LLMs at scale. In this post, we’ll detail how LLMs are...

Tech & Innovation

Author: Riddhima Sejpal Key Contributors : John Stuppy, Min Kim, Laimonas Turauskas, Nathan Marks, Ben Bernard At Instacart, artificial intelligence (AI) is an accelerant reshaping how we build, scale, and innovate. Whether it’s fostering a...

Small Business Spotlight

​​This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,...

Small Business Spotlight

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays,...

Small Business Spotlight

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,...