why us

The reason to travel

Nordic Hotels & Resorts is the largest collection of independent hotels in the Nordics. From vibrant city hotels to energizing mountain retreats, our hotels are curated to tell a story.

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Uniting a family of exceptional brands

We transform dreams, ideas and stories into astonishing hotel experiences, rich in emotions and authenticity. Each of our brands are fully stand-alone destinations—with the tools and perks of being part of a much bigger family.

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Putting people first

Much like our hotels, our culture celebrates individuality. With an entrepreneurial mindset and inclusivity at the forefront, we enable every single employee to be their best self.

December 29, 2025

New addresses, international recognition, and ambitious ideas. At Nordic Hotels & Resorts, we look back on a year filled with both defining launches and long-anticipated highlights. These were the moments that made 2025 worth noting.

December 16, 2025

A new cultural hotspot is emerging in the south of Sweden. Nordic Hotels & Resorts are set to open the brand new Munksjöstaden Hotel in Jönköping, anchored in an area rich with history. Right by the beautiful Lake Munksjön, the 120-room hotel—complete with bistro, bar, café, and wellness facilities—is expected to welcome its first guests in 2028.

December 15, 2025

In a city like Copenhagen—known for its exciting food and drink scene—it takes something unique to stand out. aye aye, the maritime dining room of Admiral Hotel, has done just that. Its sharply curated wine list has been named the winner of Denmark’s Best Newcomer Wine List at the Star Wine List of the Year Denmark 2025, firmly cementing its place among the country’s most exciting arrivals.

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