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How the World’s Top Companies Use Experimentation to Outlearn Uncertainty

Paul Sloane, a longtime authority on innovation and lateral thinking, examines how companies such as Airbnb, Booking.com, Amazon and Google use experimentation to thrive in unpredictable markets. Sloane argues that disciplined experimentation—not certainty or prediction—has become the defining leadership skill for navigating volatility and unlocking unexpected solutions.

By Paul Sloane

In an A.I.-Driven World, Storytelling Is Becoming Leadership’s Most Critical Skill

Zoë Arden, a fellow at the University of Cambridge Institute for Sustainability Leadership and author of Story-Centred Leadership, examines why storytelling is rapidly becoming one of the most critical leadership skills as organizations move toward 2026. Arden argues that in an era shaped by A.I.-driven communication, hybrid work and growing trust deficits, leaders who can create meaning through narrative will be best positioned to build credibility, align stakeholders and guide organizations through uncertainty.

By Zoë Arden

Why A.I. Creates the Illusion of Courage—and the Risk of Reputational Ruin

Christopher O.H. Williams, a former Fortune 500 executive and board director with leadership experience spanning Nike, Adidas, Goldman Sachs and Lehman Brothers, examines why A.I. will expose the absence of judgment that many roles have long concealed. Williams argues that as technology accelerates action, human courage must be redefined not as speed or confidence, but as deliberation, accountability and ownership.

By Christopher O.H. Williams